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The Chief Growth Officer Podcast hosted by Dr.
The Chief Growth Officer Podcast hosted by Dr. Antonio Oftelie of Harvard University, illuminates ideas on achieving transformational growth in outcomes and value. Read More
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Navigating B2B Marketing's Future
CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing. Read More
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AI-Approach Transforming Branding Investing
In today's hyper-competitive business landscape, investing is no longer just about financials and market trends. A new paradigm is emerging, where investors must consider the power of branding and... Read More
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Decades of Complexity Overwhelms CMOs
If CMO tenure over the past two decades has averaged 3.1 years, per Spencer Stuart’s data, then Fortune 500 companies have watched six or seven different CMOs struggle with the extraordinary... Read More
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Navigating Consumption's Triple Bottom Line
Achieving sustainability goals is not just a morally correct strategy, but also a risk management plan to ensure business growth and consumer loyalty. It means attaining equilibrium between... Read More
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How To ROAR in 2024
Pressure to deliver topline performance is mounting with nearly 70 percent of marketers saying their organizations expect marketing to be the primary revenue driver and business growth... Read More
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How’s the Mental Health of Your Marketing Teams?
Demanding Times and Deliverables Create Anxiety Overload and Talent Burn Out Read More
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Future State: The Customer Intuitive Enterprise
If you have the power to anticipate how customers will react to, say, a competitive offer or even a global pandemic, what kind of impact would this have on your revenue growth plans? Read More
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Can E-Commerce Save the Day?
Seismic changes are afoot, the pandemic upending the status quo. The coronavirus is rapidly ushering in the age of the low-touch economy and all-digital selling. If you’ve been hesitant in... Read More
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Six Changes to Consumer Behavior
Today’s consumer has been forever marked by the global pandemic and economic upheaval Read More
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5 Hallmarks for Winning in the Crisis
Through global research on shifting consumer sentiment, McKinsey & Company has identified five hallmarks among companies that are really strengthening their position through this crisis. Brian... Read More
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Shifting Sands of Buying Behavior
Last month, my puppy got off her leash and ran toward a nearby woman — I panicked. Will she whip out her phone, record the incident, and report me to animal control? Will she yell at me about... Read More
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Bold Action Required
When COVID-19 steamrolled China, a large car-rental company saw business crater — a 95 percent free fall in orders in February. Many companies can’t survive such a massive spiral in... Read More
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Four Post-Pandemic Predictions
It’s difficult to imagine what the business world will look like after this is over, or at least, after a things settle down. But I’m going to give it a try anyway. Here are my four... Read More
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The Growth Mindset: Hope Springs Eternal
Forebodings tell us the worst is yet to come. We’re bracing for a deadly spike in coronavirus victims this month. Millions of jobs have already been lost with more on the way. Read More
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C-Word Impact Survey: CMOs Lack Live Data to
Amid the COVID-19 chaos, CMOs are largely operating in the dark, forced to make critical decisions without essential data insights to support them. Read More
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Driving Growth with Machine Learning
Business leaders staring at aggressive revenue growth targets need to better know and handle their customers on a personal level. They can’t afford to set growth strategies based on gut... Read More
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What's Getting In The Way Of Growth?
At many companies, revenue growth tops the list of goals. It’s grow or die in today’s competitive market. A company’s fate lies in the hands of the newly empowered customer... Read More