F&S CMO Council Association For Print Technologies

The Pathway To Gen AI Competitive Advantage

Is Your Data Prepared and Primed to Unlock GenAI’s Next-Generation Business Value?

After a year of delivering mostly marginal efficiency gains, GenAI is on the verge of accelerating functional effectiveness and competitive differentiation. Next year promises to be a landmark leap in GenAI value, but not everyone will be able to reap the benefits.

Through 2026, 30% of GenAI projects will be abandoned after proof of concept due to poor data quality, inadequate risk controls, escalating costs or unclear business value, according to Gartner. Data that is not de-risked and meticulously prepared for AI increases the likelihood of initiatives failing. GenAI value is further diminished when answers to even low-complexity queries are inaccurate, unreliable, biased.

In order to harness the power of GenAI, organizations first have to discover, classify, manage and secure data for GenAI to interrogate. Achieving GenAI’s next-generation business value will depend on organizations shoring up their data supply chain amid an unprecedented data deluge and security and privacy concerns. Will you be among the leaders? Or will you lag behind the competition?

The Business Performance Innovation (BPI) Network and the Growth Officer Council are teaming up with intelligent information management leader EncompaaS to assess the state of data readiness in the rapid evolution of GenAI value creation. We invite your perspectives to this exploratory thought-leadership campaign as we look to highlight new challenges, needs and opportunities that can be unlocked through advances in GenAI implementations.

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© 2024 CMO Council Contact: Donovan Neale-May, Executive Director, CMO Council. Tel: 1 650-222-5260 email: donovan@cmocouncil.org