OVERVIEW
The Growth Guidance Center is an online thought leadership destination focused exclusively on exploring the forces and factors that accelerate, enhance, inhibit, disrupt, diversify and sustain growth. A dedicated strategic interest group formed by the Chief Marketing Officer (CMO) Council and Business Performance Innovation (BPI) Network, the Growth Guidance Center will provide insights, access to intelligence, resources and peer-curated thought leadership to senior executives with the given (or self-defined) mandate of driving growth and sustainable opportunity, performance and outcomes for their organization.
The recently formed Growth Officer Council empowers business leaders with the necessary rigor, purpose and best practice knowledge to relentlessly pursue persistent, predictable and profitable performance. This global executive affinity network helps growth, revenue, commerce and finance leaders embrace new techniques, talents and technologies that can rev up revenue, realize better returns, and build more profitable customer relationships, valued products, and productive partnerships.
Delivering on the Promise of Growth
- Effective use of on-demand knowledge, predictive analytics, customer insights and market intelligence are essential to growth strategy mapping and continuous innovation, transformation and calibration across the enterprise.
- Revenue growth and competitive sustainability is contingent on timely, reliable and projectable research and real-time monitoring of geo markets, product categories, enabling technology, customer behavior, and global economic and regulatory changes.
- Auditing, assessing, valuing and realizing growth opportunities requires new disciplines, modeling capability, data-driven decision making, digital proficiencies, receptive and adaptive organizational cultures, as well as critical internal stakeholder and partner alignment.
- Tracking, measuring and evaluating the value, relevance and effectiveness of research and product development spend relative to ROI, revenue contributions and business performance improvements is a strategic imperative across all lines of business.
Contact
For more information on how to get involved with the Growth Guidance Center including sponsor and partnership opportunities, contact:
Donovan Neale-May
Executive Director of the GO Council
Tel: 1 650-222-5260
email: donovan@cmocouncil.org
Sponsors and Partners
The Growth Officer Council is a community of professional executives heading up revenue, growth, strategy, commercial, and business development operations in enterprises of all sizes worldwide. The GO Council provides best practice insights, research and resources for members to source and share via its thought leadership website (www.growthguidancecenter.com), Growth Monitor blog, and LinkedIn community group. It explores the economic forces and factors that accelerate, enhance, inhibit, disrupt, diversify and sustain business performance. The GO Council helps its members and program participants achieve transformational and sustainable growth in the digital, connected economy by providing thought leadership content, networking events, and strategic advisory services. https://www.linkedin.com/groups/14528198/
The Business Performance Innovation (BPI) Network is a peer-driven thought leadership and professional networking organization reaching some 50,000 heads IT transformation, change management, business re-engineering, process improvement, and strategic planning. It is dedicated to advancing the emerging roles of the Chief Innovation Officer and Innovation Strategist within today’s enterprise. The BPI Network brings together global executives who are champions of change within their organizations through ongoing research, authoritative content and peer-to-peer conversations. These functional area heads (operations, IT, finance, procurement, sales, marketing, product development, etc.) and line-of-business leaders are advocates for Innovation as a fundamental discipline and function within 21st Century organizations. They seek to demonstrate where and how new inventive solutions and approaches can advance business value, gratify customers, ensure sustainability and create competitive advantage for companies worldwide. For more information, visit http://www.bpinetwork.org/
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council’s 16,000+ members nearing $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council’s strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). For more information, visit https://www.cmocouncil.org