The recently formed Growth Officer Council empowers business leaders with the necessary rigor, purpose and best practice knowledge to relentlessly pursue persistent, predictable and profitable performance.

This global executive affinity network helps growth, revenue, commerce and finance leaders embrace new techniques, talents and technologies that can rev up revenue, realize better returns, and build more profitable customer relationships, valued products, and productive partnerships.

Find out more here>

Delivering on the promise of growth, through:

• Effective use of on-demand knowledge, predictive analytics, customer insights and market intelligence are essential to growth strategy mapping and continuous innovation, transformation and calibration across the enterprise.
• Revenue growth and competitive sustainability is contingent on timely, reliable and projectable research and real-time monitoring of geo markets, product categories, enabling technology, customer behavior, and global economic and regulatory changes.
• Auditing, assessing, valuing and realizing growth opportunities requires new disciplines, modeling capability, data-driven decision making, digital proficiencies, receptive and adaptive organizational cultures, as well as critical internal stakeholder and partner alignment.
• Tracking, measuring and evaluating the value, relevance and effectiveness of research and product development spend relative to ROI, revenue contributions and business performance improvements is a strategic imperative across all lines of business.

 Questions for Enterprise Growth Leaders

1. Who leads and participates in the formulation of your organization’s growth strategy?
2. Which functional area or team has primary responsibility for executing growth plans and measuring growth gains?
3. What factors and forces are most impacting your company’s ability to grow globally?
4. What sources of insight and intelligence do you use to identify growth areas and opportunities?
5. What systems or processes do you have to anticipate, understand and react to new contenders, market disruption, or geo-political, economic and technological change?
6. Where is your company currently focusing resources and marketing spend to generate incremental growth and new revenue streams?
7. How do you rate your company’s effectiveness in architecting and engineering growth worldwide?
8. What is hampering or enabling growth and how does your performance compare to competitors in your category space?

Join our community> 

• SUBSCRIBE

About the Author

Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (www.growthguidancecenter.com), and the Business Performance Innovation (BPI) Network (www.bpinetwork.org), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.

JOIN THE CONVERSATION

If you'd like to contribute to the Growth Monitor, please contact our Editorial Director, Tom Kaneshige at tkaneshige@cmocouncil.org