BLOG
Notice (8): Undefined variable: card [APP/Template/Blogs/landing.ctp, line 138]Code Context
<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">
$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp'
$dataForView = [
'blogs' => object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc',
'params' => [[maximum depth reached]],
'defaultTypes' => [
[maximum depth reached]
],
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'executed' => true,
'hydrate' => true,
'buffered' => true,
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'mapReducers' => (int) 0,
'contain' => [[maximum depth reached]],
'matching' => [[maximum depth reached]],
'extraOptions' => [[maximum depth reached]],
'repository' => object(App\Model\Table\BlogsTable) {}
},
'page_title' => 'Newsletter Overview',
'page' => 'newsletter-overview',
'section' => 'Blogs',
'section_title' => 'Newsletter',
'site_title' => 'Growth Guidance Center',
'cards' => object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
'params' => [
[maximum depth reached]
],
'defaultTypes' => [
[maximum depth reached]
],
'decorators' => (int) 1,
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'mapReducers' => (int) 0,
'contain' => [
[maximum depth reached]
],
'matching' => [[maximum depth reached]],
'extraOptions' => [[maximum depth reached]],
'repository' => object(App\Model\Table\CardsTable) {}
},
'auth_user' => null,
'session' => object(Cake\Network\Session) {
[protected] _engine => null
[protected] _started => null
[protected] _lifetime => '108000'
[protected] _isCLI => false
}
]
$blogs = object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc',
'params' => [],
'defaultTypes' => [
'Blogs__id' => 'integer',
'Blogs.id' => 'integer',
'id' => 'integer',
'Blogs__active' => 'boolean',
'Blogs.active' => 'boolean',
'active' => 'boolean',
'Blogs__slug' => 'string',
'Blogs.slug' => 'string',
'slug' => 'string',
'Blogs__date' => 'date',
'Blogs.date' => 'date',
'date' => 'date',
'Blogs__title' => 'string',
'Blogs.title' => 'string',
'title' => 'string',
'Blogs__author' => 'string',
'Blogs.author' => 'string',
'author' => 'string',
'Blogs__body_text' => 'text',
'Blogs.body_text' => 'text',
'body_text' => 'text',
'Blogs__image_path' => 'string',
'Blogs.image_path' => 'string',
'image_path' => 'string',
'Blogs__banner_image_path' => 'string',
'Blogs.banner_image_path' => 'string',
'banner_image_path' => 'string',
'Blogs__halfcard_image_path' => 'string',
'Blogs.halfcard_image_path' => 'string',
'halfcard_image_path' => 'string',
'Blogs__bio' => 'text',
'Blogs.bio' => 'text',
'bio' => 'text',
'Blogs__created' => 'datetime',
'Blogs.created' => 'datetime',
'created' => 'datetime',
'Blogs__modified' => 'datetime',
'Blogs.modified' => 'datetime',
'modified' => 'datetime',
'Blogs__listing_text' => 'text',
'Blogs.listing_text' => 'text',
'listing_text' => 'text'
],
'decorators' => (int) 1,
'executed' => true,
'hydrate' => true,
'buffered' => true,
'formatters' => (int) 0,
'mapReducers' => (int) 0,
'contain' => [],
'matching' => [],
'extraOptions' => [],
'repository' => object(App\Model\Table\BlogsTable) {}
}
$page_title = 'Newsletter Overview'
$page = 'newsletter-overview'
$section = 'Blogs'
$section_title = 'Newsletter'
$site_title = 'Growth Guidance Center'
$cards = object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
'params' => [
':c0' => [
[maximum depth reached]
],
':c1' => [
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],
':c2' => [
[maximum depth reached]
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':c3' => [
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],
':c4' => [
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':c5' => [
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':c6' => [
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],
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'date' => 'date',
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'Programs__altTag' => 'integer',
'Programs.altTag' => 'integer',
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'keyword' => 'text',
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'og_description' => 'text',
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'Perspectives__created' => 'datetime',
'Perspectives.created' => 'datetime',
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'Perspectives__pov' => 'boolean',
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'pov' => 'boolean',
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'Perspectives__bio' => 'text',
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],
'decorators' => (int) 1,
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'contain' => [
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'Downloads' => [[maximum depth reached]],
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'Perspectives' => [[maximum depth reached]],
'ContentTypes' => [[maximum depth reached]]
],
'matching' => [],
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'repository' => object(App\Model\Table\CardsTable) {}
}
$auth_user = null
$session = object(Cake\Network\Session) {
[protected] _engine => null
[protected] _started => null
[protected] _lifetime => '108000'
[protected] _isCLI => false
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$blog = object(Cake\ORM\Entity) {
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'slug' => 'growth-insights',
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'title' => 'Growth Insights',
'author' => 'Donovan Neale-May',
'body_text' => '<p data-pm-slice="1 1 []"><em>GO Council’s curated insights on the evolution of the Growth Officer, and how value creation and growth can be leveraged within the organization.</em></p>
<p><strong>CMO at the Crossroads</strong></p>
<p>Marketing is entering a new era driven by Generative AI and data intelligence, demanding a transformative shift in the role of the CMO. CMOs must now be growth leaders, accountable for revenue, operational efficiency, and customer engagement in a connected, data-driven world. This brief, "CMO at the Crossroads", examines the CMO paradigm shift in the intelligence-powered marketing era. Find out more from the <a class="ProsemirrorEditor-link" href="https://www.cmocouncil.org/thought-leadership/programs/cmo-at-the-crossroads" target="_blank" rel="noopener">CMO Council</a>.</p>
<p><strong>The Evolving Role of the Chief Growth Officer</strong></p>
<p>As companies strive to increase revenue and remain relevant with segmented customers, a new C-suite position has emerged: Chief Growth Officer (CGO), reports <a class="ProsemirrorEditor-link" href="https://www.vistaequitypartners.com/insights/the-evolving-role-of-the-chief-growth-officer/" target="_blank" rel="noopener">Vista Equity Partners</a>. “Though the CGO title was initially created by media agencies, technology and software companies have rushed to embrace and define the position. Businesses today are challenged with becoming more agile, exploring market potential with limited resources and meeting the changing needs of stakeholders. The first generation of CGOs navigates these issues with one goal in mind: strategic growth."</p>
<p><strong>Intentional Tension: A Lever of Value Creation and Growth</strong></p>
<p>Interorganizational tension can come from any number of events – mergers and acquisitions, the introduction of artificial intelligence or other disruptive technologies, new leadership, and even performance reviews. What many leaders have yet to figure out is how to visualize and optimize such tensions within their organizations to better business outcomes, reports <a class="ProsemirrorEditor-link" href="https://newsbywire.com/authors-adan-k-pope-and-peter-j-buonfiglio-owners-of-taraxa-labs-llc-new-book-launches/" target="_blank" rel="noopener">Newsbywire.com</a>. The authors draw from their extensive careers in business leadership to offer practical advice, success stories, and cautionary tales on how “Intentional Tension” can be harnessed as a force for good within the enterprise.</p>',
'image_path' => '/data/images/d/e/9/de9532801b3bea5332b660f62c967ca7.jpg',
'banner_image_path' => '/data/images/2/a/3/2a3330333a77d5e12e9535a25bb9d64a.jpg',
'halfcard_image_path' => '/data/images/7/6/6/766e7c2e0a5d5276e1e8939ea462c999.jpg',
'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>',
'created' => object(Cake\I18n\FrozenTime) {},
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'listing_text' => '<p>GO Council’s curated insights on the evolution of the Growth Officer, and how value creation and growth can be leveraged within the organization.</p>',
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Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, 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'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs 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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 26, 'active' => true, 'slug' => 'growth-insights', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Growth Insights', 'author' => 'Donovan Neale-May', 'body_text' => '<p data-pm-slice="1 1 []"><em>GO Council’s curated insights on the evolution of the Growth Officer, and how value creation and growth can be leveraged within the organization.</em></p> <p><strong>CMO at the Crossroads</strong></p> <p>Marketing is entering a new era driven by Generative AI and data intelligence, demanding a transformative shift in the role of the CMO. CMOs must now be growth leaders, accountable for revenue, operational efficiency, and customer engagement in a connected, data-driven world. This brief, "CMO at the Crossroads", examines the CMO paradigm shift in the intelligence-powered marketing era. Find out more from the <a class="ProsemirrorEditor-link" href="https://www.cmocouncil.org/thought-leadership/programs/cmo-at-the-crossroads" target="_blank" rel="noopener">CMO Council</a>.</p> <p><strong>The Evolving Role of the Chief Growth Officer</strong></p> <p>As companies strive to increase revenue and remain relevant with segmented customers, a new C-suite position has emerged: Chief Growth Officer (CGO), reports <a class="ProsemirrorEditor-link" href="https://www.vistaequitypartners.com/insights/the-evolving-role-of-the-chief-growth-officer/" target="_blank" rel="noopener">Vista Equity Partners</a>. “Though the CGO title was initially created by media agencies, technology and software companies have rushed to embrace and define the position. Businesses today are challenged with becoming more agile, exploring market potential with limited resources and meeting the changing needs of stakeholders. The first generation of CGOs navigates these issues with one goal in mind: strategic growth."</p> <p><strong>Intentional Tension: A Lever of Value Creation and Growth</strong></p> <p>Interorganizational tension can come from any number of events – mergers and acquisitions, the introduction of artificial intelligence or other disruptive technologies, new leadership, and even performance reviews. What many leaders have yet to figure out is how to visualize and optimize such tensions within their organizations to better business outcomes, reports <a class="ProsemirrorEditor-link" href="https://newsbywire.com/authors-adan-k-pope-and-peter-j-buonfiglio-owners-of-taraxa-labs-llc-new-book-launches/" target="_blank" rel="noopener">Newsbywire.com</a>. The authors draw from their extensive careers in business leadership to offer practical advice, success stories, and cautionary tales on how “Intentional Tension” can be harnessed as a force for good within the enterprise.</p>', 'image_path' => '/data/images/d/e/9/de9532801b3bea5332b660f62c967ca7.jpg', 'banner_image_path' => '/data/images/2/a/3/2a3330333a77d5e12e9535a25bb9d64a.jpg', 'halfcard_image_path' => '/data/images/7/6/6/766e7c2e0a5d5276e1e8939ea462c999.jpg', 'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>GO Council’s curated insights on the evolution of the Growth Officer, and how value creation and growth can be leveraged within the organization.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Growth Insights
GO Council’s curated insights on the evolution of the Growth Officer, and how value creation and growth can be leveraged within the organization. Read More
BLOG
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$blog = object(Cake\ORM\Entity) {
'id' => (int) 25,
'active' => true,
'slug' => 'cmo-council-launches-resource-for-growth-officers',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'CMO Council Launches Resource for Growth Officers',
'author' => 'Donovan Neale-May',
'body_text' => '<p>The recently formed Growth Officer Council empowers business leaders with the necessary rigor, purpose and best practice knowledge to relentlessly pursue persistent, predictable and profitable performance.</p>
<p>This global executive affinity network helps growth, revenue, commerce and finance leaders embrace new techniques, talents and technologies that can rev up revenue, realize better returns, and build more profitable customer relationships, valued products, and productive partnerships.</p>
<p><a title="Growth Officer Council Community" href="https://www.linkedin.com/groups/14528198/" target="_blank" rel="noopener">Find out more here></a></p>
<p><strong>Delivering on the promise of growth, through:</strong></p>
<ul>
<li>Effective use of on-demand knowledge, predictive analytics, customer insights and market intelligence are essential to growth strategy mapping and continuous innovation, transformation and calibration across the enterprise.</li>
<li>Revenue growth and competitive sustainability is contingent on timely, reliable and projectable research and real-time monitoring of geo markets, product categories, enabling technology, customer behavior, and global economic and regulatory changes.</li>
<li>Auditing, assessing, valuing and realizing growth opportunities requires new disciplines, modeling capability, data-driven decision making, digital proficiencies, receptive and adaptive organizational cultures, as well as critical internal stakeholder and partner alignment.</li>
<li>Tracking, measuring and evaluating the value, relevance and effectiveness of research and product development spend relative to ROI, revenue contributions and business performance improvements is a strategic imperative across all lines of business.</li>
</ul>
<p><strong> Questions for Enterprise Growth Leaders</strong></p>
<ol>
<li>Who leads and participates in the formulation of your organization’s growth strategy?</li>
<li>Which functional area or team has primary responsibility for executing growth plans and measuring growth gains?</li>
<li>What factors and forces are most impacting your company’s ability to grow globally?</li>
<li>What sources of insight and intelligence do you use to identify growth areas and opportunities?</li>
<li>What systems or processes do you have to anticipate, understand and react to new contenders, market disruption, or geo-political, economic and technological change?</li>
<li>Where is your company currently focusing resources and marketing spend to generate incremental growth and new revenue streams?</li>
<li>How do you rate your company’s effectiveness in architecting and engineering growth worldwide?</li>
<li>What is hampering or enabling growth and how does your performance compare to competitors in your category space?</li>
</ol>
<p><a title="Finding Routes To Revenue" href="https://www.linkedin.com/groups/14528198/" target="_blank" rel="noopener">Join our community> </a></p>',
'image_path' => '/data/images/d/e/9/de9532801b3bea5332b660f62c967ca7.jpg',
'banner_image_path' => '/data/images/8/5/8/85897c84a8baba5db97110c093c8bec4.jpg',
'halfcard_image_path' => '/data/images/1/e/c/1ec3816b01f7cdbb04ac2d01798812f2.jpg',
'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>',
'created' => object(Cake\I18n\FrozenTime) {},
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'listing_text' => '<p>Rev up the revenue engine. Reap better returns. Realize more profitable customer relationships.</p>',
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}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS 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`Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'listing_text' => 'text' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\BlogsTable) {} } $page_title = 'Newsletter Overview' $page = 'newsletter-overview' $section = 'Blogs' $section_title = 'Newsletter' $site_title = 'Growth Guidance Center' $cards = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ ':c0' => [ [maximum depth reached] ], ':c1' => [ [maximum depth reached] ], ':c2' => [ [maximum depth reached] ], ':c3' => [ [maximum depth reached] ], ':c4' => [ [maximum depth reached] ], ':c5' => [ [maximum depth reached] ], ':c6' => [ [maximum depth reached] ] ], 'defaultTypes' => [ 'Cards__id' => 'integer', 'Cards.id' => 'integer', 'id' => 'integer', 'Cards__slot' => 'string', 'Cards.slot' => 'string', 'slot' => 'string', 'Cards__content_type_id' => 'integer', 'Cards.content_type_id' => 'integer', 'content_type_id' => 'integer', 'Cards__content_id' => 'integer', 'Cards.content_id' => 'integer', 'content_id' => 'integer', 'Cards__image_path' => 'string', 'Cards.image_path' => 'string', 'image_path' => 'string', 'Cards__altTag' => 'string', 'Cards.altTag' => 'string', 'altTag' => 'string', 'Cards__url' => 'string', 'Cards.url' => 'string', 'url' => 'string', 'Cards__override' => 'text', 'Cards.override' => 'text', 'override' => 'text', 'Cards__created' => 'datetime', 'Cards.created' => 'datetime', 'created' => 'datetime', 'Cards__modified' => 'datetime', 'Cards.modified' => 'datetime', 'modified' => 'datetime', 'Articles__id' => 'integer', 'Articles.id' => 'integer', 'Articles__title' => 'string', 'Articles.title' => 'string', 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=> 'string', 'Programs__no_title' => 'boolean', 'Programs.no_title' => 'boolean', 'no_title' => 'boolean', 'Programs__past_program' => 'boolean', 'Programs.past_program' => 'boolean', 'past_program' => 'boolean', 'Programs__title' => 'string', 'Programs.title' => 'string', 'Programs__subtitle' => 'string', 'Programs.subtitle' => 'string', 'subtitle' => 'string', 'Programs__listing_text' => 'text', 'Programs.listing_text' => 'text', 'Programs__body_text' => 'text', 'Programs.body_text' => 'text', 'body_text' => 'text', 'Programs__image_path' => 'string', 'Programs.image_path' => 'string', 'Programs__header_image_path' => 'string', 'Programs.header_image_path' => 'string', 'header_image_path' => 'string', 'Programs__altTag' => 'integer', 'Programs.altTag' => 'integer', 'Programs__keyword' => 'text', 'Programs.keyword' => 'text', 'keyword' => 'text', 'Programs__og_description' => 'text', 'Programs.og_description' => 'text', 'og_description' => 'text', 'Programs__created' => 'datetime', 'Programs.created' => 'datetime', 'Programs__modified' => 'datetime', 'Programs.modified' => 'datetime', 'Downloads__id' => 'integer', 'Downloads.id' => 'integer', 'Downloads__title' => 'string', 'Downloads.title' => 'string', 'Downloads__subtitle' => 'string', 'Downloads.subtitle' => 'string', 'Downloads__date' => 'date', 'Downloads.date' => 'date', 'Downloads__listing_text' => 'text', 'Downloads.listing_text' => 'text', 'Downloads__url' => 'string', 'Downloads.url' => 'string', 'Downloads__enable' => 'boolean', 'Downloads.enable' => 'boolean', 'Downloads__feature' => 'boolean', 'Downloads.feature' => 'boolean', 'Downloads__file_path' => 'string', 'Downloads.file_path' => 'string', 'file_path' => 'string', 'Downloads__image_path' => 'string', 'Downloads.image_path' => 'string', 'Downloads__publisher' => 'string', 'Downloads.publisher' => 'string', 'Downloads__author' => 'string', 'Downloads.author' => 'string', 'Downloads__created' => 'datetime', 'Downloads.created' => 'datetime', 'Downloads__modified' => 'datetime', 'Downloads.modified' => 'datetime', 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'Blogs__listing_text' => 'text', 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=> 'string', 'Perspectives__job_title' => 'string', 'Perspectives.job_title' => 'string', 'job_title' => 'string', 'Perspectives__company' => 'string', 'Perspectives.company' => 'string', 'company' => 'string', 'Perspectives__date' => 'date', 'Perspectives.date' => 'date', 'Perspectives__listing_text' => 'text', 'Perspectives.listing_text' => 'text', 'Perspectives__quote_text' => 'text', 'Perspectives.quote_text' => 'text', 'quote_text' => 'text', 'Perspectives__body_text' => 'text', 'Perspectives.body_text' => 'text', 'Perspectives__image_path' => 'string', 'Perspectives.image_path' => 'string', 'Perspectives__logo_image_path' => 'string', 'Perspectives.logo_image_path' => 'string', 'logo_image_path' => 'string', 'Perspectives__keyword' => 'text', 'Perspectives.keyword' => 'text', 'Perspectives__og_description' => 'text', 'Perspectives.og_description' => 'text', 'Perspectives__created' => 'datetime', 'Perspectives.created' => 'datetime', 'Perspectives__modified' => 'datetime', 'Perspectives.modified' => 'datetime', 'Perspectives__pov' => 'boolean', 'Perspectives.pov' => 'boolean', 'pov' => 'boolean', 'Perspectives__pov_image_path' => 'string', 'Perspectives.pov_image_path' => 'string', 'pov_image_path' => 'string', 'Perspectives__bio' => 'text', 'Perspectives.bio' => 'text', 'ContentTypes__id' => 'integer', 'ContentTypes.id' => 'integer', 'ContentTypes__name' => 'string', 'ContentTypes.name' => 'string', 'ContentTypes__created' => 'datetime', 'ContentTypes.created' => 'datetime', 'ContentTypes__type_order' => 'integer', 'ContentTypes.type_order' => 'integer', 'type_order' => 'integer' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ 'Articles' => [[maximum depth reached]], 'Programs' => [[maximum depth reached]], 'Downloads' => [[maximum depth reached]], 'Blogs' => [[maximum depth reached]], 'Facts' => [[maximum depth reached]], 'Perspectives' => [[maximum depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 25, 'active' => true, 'slug' => 'cmo-council-launches-resource-for-growth-officers', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'CMO Council Launches Resource for Growth Officers', 'author' => 'Donovan Neale-May', 'body_text' => '<p>The recently formed Growth Officer Council empowers business leaders with the necessary rigor, purpose and best practice knowledge to relentlessly pursue persistent, predictable and profitable performance.</p> <p>This global executive affinity network helps growth, revenue, commerce and finance leaders embrace new techniques, talents and technologies that can rev up revenue, realize better returns, and build more profitable customer relationships, valued products, and productive partnerships.</p> <p><a title="Growth Officer Council Community" href="https://www.linkedin.com/groups/14528198/" target="_blank" rel="noopener">Find out more here></a></p> <p><strong>Delivering on the promise of growth, through:</strong></p> <ul> <li>Effective use of on-demand knowledge, predictive analytics, customer insights and market intelligence are essential to growth strategy mapping and continuous innovation, transformation and calibration across the enterprise.</li> <li>Revenue growth and competitive sustainability is contingent on timely, reliable and projectable research and real-time monitoring of geo markets, product categories, enabling technology, customer behavior, and global economic and regulatory changes.</li> <li>Auditing, assessing, valuing and realizing growth opportunities requires new disciplines, modeling capability, data-driven decision making, digital proficiencies, receptive and adaptive organizational cultures, as well as critical internal stakeholder and partner alignment.</li> <li>Tracking, measuring and evaluating the value, relevance and effectiveness of research and product development spend relative to ROI, revenue contributions and business performance improvements is a strategic imperative across all lines of business.</li> </ul> <p><strong> Questions for Enterprise Growth Leaders</strong></p> <ol> <li>Who leads and participates in the formulation of your organization’s growth strategy?</li> <li>Which functional area or team has primary responsibility for executing growth plans and measuring growth gains?</li> <li>What factors and forces are most impacting your company’s ability to grow globally?</li> <li>What sources of insight and intelligence do you use to identify growth areas and opportunities?</li> <li>What systems or processes do you have to anticipate, understand and react to new contenders, market disruption, or geo-political, economic and technological change?</li> <li>Where is your company currently focusing resources and marketing spend to generate incremental growth and new revenue streams?</li> <li>How do you rate your company’s effectiveness in architecting and engineering growth worldwide?</li> <li>What is hampering or enabling growth and how does your performance compare to competitors in your category space?</li> </ol> <p><a title="Finding Routes To Revenue" href="https://www.linkedin.com/groups/14528198/" target="_blank" rel="noopener">Join our community> </a></p>', 'image_path' => '/data/images/d/e/9/de9532801b3bea5332b660f62c967ca7.jpg', 'banner_image_path' => '/data/images/8/5/8/85897c84a8baba5db97110c093c8bec4.jpg', 'halfcard_image_path' => '/data/images/1/e/c/1ec3816b01f7cdbb04ac2d01798812f2.jpg', 'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Rev up the revenue engine. Reap better returns. Realize more profitable customer relationships.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
CMO Council Launches Resource for Growth Officers
Rev up the revenue engine. Reap better returns. Realize more profitable customer relationships. Read More
BLOG
Notice (8): Undefined variable: card [APP/Template/Blogs/landing.ctp, line 138]Code Context
<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">
$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp'
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'cards' => object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
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$blogs = object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc',
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$page_title = 'Newsletter Overview'
$page = 'newsletter-overview'
$section = 'Blogs'
$section_title = 'Newsletter'
$site_title = 'Growth Guidance Center'
$cards = object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
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$auth_user = null
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$blog = object(Cake\ORM\Entity) {
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'active' => true,
'slug' => 'the-chief-growth-officer-podcast-hosted-by-dr-antonio-oftelie-of-harvard-university',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'The Chief Growth Officer Podcast hosted by Dr. Antonio Oftelie of Harvard University',
'author' => 'Donovan Neale-May',
'body_text' => '<p>The Chief Growth Officer Podcast hosted by Dr. Antonio Oftelie of Harvard University, illuminates ideas on achieving transformational growth in outcomes and value. The podcast features iconic executives and change agents as they share stories and ideas on growing the organizational and personal capacity to achieve breakthrough innovation and change and most importantly – generate outcomes that make a sustainably prosperous, equitable, and just world. The Chief Growth Officer podcast will help you lead organizations, institutions, communities – and yourself – into transformational levels of growth in outcomes and value.<a href="https://lnkd.in/g26GsDet" target="_blank" rel="noopener"> Listen here</a></p>',
'image_path' => '/data/images/d/e/9/de9532801b3bea5332b660f62c967ca7.jpg',
'banner_image_path' => '/data/images/e/6/2/e626d7d18d71b68459f8e78af59bc76e.jpg',
'halfcard_image_path' => '/data/images/7/4/0/740dbbe0ba20448e0981234b7fa28421.jpg',
'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>',
'created' => object(Cake\I18n\FrozenTime) {},
'modified' => object(Cake\I18n\FrozenTime) {},
'listing_text' => '<p>The Chief Growth Officer Podcast hosted by Dr. Antonio Oftelie of Harvard University, illuminates ideas on achieving transformational growth in outcomes and value. </p>',
'[new]' => false,
'[accessible]' => [
'*' => true
],
'[dirty]' => [],
'[original]' => [],
'[virtual]' => [],
'[errors]' => [],
'[invalid]' => [],
'[repository]' => 'Blogs'
}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'listing_text' => 'text' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\BlogsTable) {} } $page_title = 'Newsletter Overview' $page = 'newsletter-overview' $section = 'Blogs' $section_title = 'Newsletter' $site_title = 'Growth Guidance Center' $cards = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ ':c0' => [ [maximum depth reached] ], ':c1' => [ [maximum depth reached] ], ':c2' => [ [maximum depth reached] ], ':c3' => [ [maximum depth reached] ], ':c4' => [ [maximum depth reached] ], ':c5' => [ [maximum depth reached] ], ':c6' => [ [maximum depth reached] ] ], 'defaultTypes' => [ 'Cards__id' => 'integer', 'Cards.id' => 'integer', 'id' => 'integer', 'Cards__slot' => 'string', 'Cards.slot' => 'string', 'slot' => 'string', 'Cards__content_type_id' => 'integer', 'Cards.content_type_id' => 'integer', 'content_type_id' => 'integer', 'Cards__content_id' => 'integer', 'Cards.content_id' => 'integer', 'content_id' => 'integer', 'Cards__image_path' => 'string', 'Cards.image_path' => 'string', 'image_path' => 'string', 'Cards__altTag' => 'string', 'Cards.altTag' => 'string', 'altTag' => 'string', 'Cards__url' => 'string', 'Cards.url' => 'string', 'url' => 'string', 'Cards__override' => 'text', 'Cards.override' => 'text', 'override' => 'text', 'Cards__created' => 'datetime', 'Cards.created' => 'datetime', 'created' => 'datetime', 'Cards__modified' => 'datetime', 'Cards.modified' => 'datetime', 'modified' => 'datetime', 'Articles__id' => 'integer', 'Articles.id' => 'integer', 'Articles__title' => 'string', 'Articles.title' => 'string', 'title' => 'string', 'Articles__date' => 'date', 'Articles.date' => 'date', 'date' => 'date', 'Articles__listing_text' => 'text', 'Articles.listing_text' => 'text', 'listing_text' => 'text', 'Articles__url' => 'string', 'Articles.url' => 'string', 'Articles__publisher' => 'string', 'Articles.publisher' => 'string', 'publisher' => 'string', 'Articles__author' => 'string', 'Articles.author' => 'string', 'author' => 'string', 'Articles__enable' => 'boolean', 'Articles.enable' => 'boolean', 'enable' => 'boolean', 'Articles__feature' => 'boolean', 'Articles.feature' => 'boolean', 'feature' => 'boolean', 'Articles__created' => 'datetime', 'Articles.created' => 'datetime', 'Articles__modified' => 'datetime', 'Articles.modified' => 'datetime', 'Programs__id' => 'integer', 'Programs.id' => 'integer', 'Programs__enable' => 'boolean', 'Programs.enable' => 'boolean', 'Programs__feature' => 'boolean', 'Programs.feature' => 'boolean', 'Programs__slug' => 'string', 'Programs.slug' => 'string', 'slug' => 'string', 'Programs__no_title' => 'boolean', 'Programs.no_title' => 'boolean', 'no_title' => 'boolean', 'Programs__past_program' => 'boolean', 'Programs.past_program' => 'boolean', 'past_program' => 'boolean', 'Programs__title' => 'string', 'Programs.title' => 'string', 'Programs__subtitle' => 'string', 'Programs.subtitle' => 'string', 'subtitle' => 'string', 'Programs__listing_text' => 'text', 'Programs.listing_text' => 'text', 'Programs__body_text' => 'text', 'Programs.body_text' => 'text', 'body_text' => 'text', 'Programs__image_path' => 'string', 'Programs.image_path' => 'string', 'Programs__header_image_path' => 'string', 'Programs.header_image_path' => 'string', 'header_image_path' => 'string', 'Programs__altTag' => 'integer', 'Programs.altTag' => 'integer', 'Programs__keyword' => 'text', 'Programs.keyword' => 'text', 'keyword' => 'text', 'Programs__og_description' => 'text', 'Programs.og_description' => 'text', 'og_description' => 'text', 'Programs__created' => 'datetime', 'Programs.created' => 'datetime', 'Programs__modified' => 'datetime', 'Programs.modified' => 'datetime', 'Downloads__id' => 'integer', 'Downloads.id' => 'integer', 'Downloads__title' => 'string', 'Downloads.title' => 'string', 'Downloads__subtitle' => 'string', 'Downloads.subtitle' => 'string', 'Downloads__date' => 'date', 'Downloads.date' => 'date', 'Downloads__listing_text' => 'text', 'Downloads.listing_text' => 'text', 'Downloads__url' => 'string', 'Downloads.url' => 'string', 'Downloads__enable' => 'boolean', 'Downloads.enable' => 'boolean', 'Downloads__feature' => 'boolean', 'Downloads.feature' => 'boolean', 'Downloads__file_path' => 'string', 'Downloads.file_path' => 'string', 'file_path' => 'string', 'Downloads__image_path' => 'string', 'Downloads.image_path' => 'string', 'Downloads__publisher' => 'string', 'Downloads.publisher' => 'string', 'Downloads__author' => 'string', 'Downloads.author' => 'string', 'Downloads__created' => 'datetime', 'Downloads.created' => 'datetime', 'Downloads__modified' => 'datetime', 'Downloads.modified' => 'datetime', 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'Facts__id' => 'integer', 'Facts.id' => 'integer', 'Facts__enable' => 'boolean', 'Facts.enable' => 'boolean', 'Facts__feature' => 'boolean', 'Facts.feature' => 'boolean', 'Facts__date' => 'date', 'Facts.date' => 'date', 'Facts__fact_text' => 'text', 'Facts.fact_text' => 'text', 'fact_text' => 'text', 'Facts__url' => 'string', 'Facts.url' => 'string', 'Facts__publisher' => 'string', 'Facts.publisher' => 'string', 'Facts__created' => 'datetime', 'Facts.created' => 'datetime', 'Facts__modified' => 'datetime', 'Facts.modified' => 'datetime', 'Perspectives__id' => 'integer', 'Perspectives.id' => 'integer', 'Perspectives__enable' => 'boolean', 'Perspectives.enable' => 'boolean', 'Perspectives__feature' => 'boolean', 'Perspectives.feature' => 'boolean', 'Perspectives__title' => 'string', 'Perspectives.title' => 'string', 'Perspectives__slug' => 'string', 'Perspectives.slug' => 'string', 'Perspectives__name' => 'string', 'Perspectives.name' => 'string', 'name' => 'string', 'Perspectives__job_title' => 'string', 'Perspectives.job_title' => 'string', 'job_title' => 'string', 'Perspectives__company' => 'string', 'Perspectives.company' => 'string', 'company' => 'string', 'Perspectives__date' => 'date', 'Perspectives.date' => 'date', 'Perspectives__listing_text' => 'text', 'Perspectives.listing_text' => 'text', 'Perspectives__quote_text' => 'text', 'Perspectives.quote_text' => 'text', 'quote_text' => 'text', 'Perspectives__body_text' => 'text', 'Perspectives.body_text' => 'text', 'Perspectives__image_path' => 'string', 'Perspectives.image_path' => 'string', 'Perspectives__logo_image_path' => 'string', 'Perspectives.logo_image_path' => 'string', 'logo_image_path' => 'string', 'Perspectives__keyword' => 'text', 'Perspectives.keyword' => 'text', 'Perspectives__og_description' => 'text', 'Perspectives.og_description' => 'text', 'Perspectives__created' => 'datetime', 'Perspectives.created' => 'datetime', 'Perspectives__modified' => 'datetime', 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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 23, 'active' => true, 'slug' => 'the-chief-growth-officer-podcast-hosted-by-dr-antonio-oftelie-of-harvard-university', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'The Chief Growth Officer Podcast hosted by Dr. Antonio Oftelie of Harvard University', 'author' => 'Donovan Neale-May', 'body_text' => '<p>The Chief Growth Officer Podcast hosted by Dr. Antonio Oftelie of Harvard University, illuminates ideas on achieving transformational growth in outcomes and value. The podcast features iconic executives and change agents as they share stories and ideas on growing the organizational and personal capacity to achieve breakthrough innovation and change and most importantly – generate outcomes that make a sustainably prosperous, equitable, and just world. The Chief Growth Officer podcast will help you lead organizations, institutions, communities – and yourself – into transformational levels of growth in outcomes and value.<a href="https://lnkd.in/g26GsDet" target="_blank" rel="noopener"> Listen here</a></p>', 'image_path' => '/data/images/d/e/9/de9532801b3bea5332b660f62c967ca7.jpg', 'banner_image_path' => '/data/images/e/6/2/e626d7d18d71b68459f8e78af59bc76e.jpg', 'halfcard_image_path' => '/data/images/7/4/0/740dbbe0ba20448e0981234b7fa28421.jpg', 'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>The Chief Growth Officer Podcast hosted by Dr. Antonio Oftelie of Harvard University, illuminates ideas on achieving transformational growth in outcomes and value. </p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
The Chief Growth Officer Podcast hosted by Dr.
The Chief Growth Officer Podcast hosted by Dr. Antonio Oftelie of Harvard University, illuminates ideas on achieving transformational growth in outcomes and value. Read More
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$blog = object(Cake\ORM\Entity) {
'id' => (int) 22,
'active' => true,
'slug' => 'navigating-b2b-marketings-future',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'Navigating B2B Marketing's Future',
'author' => 'Donovan Neale-May',
'body_text' => '<p>CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing in a wide-ranging interview on the fundamental restructuring of the marketing function, impact of digital transformation on marketing execution and customer engagement, as well as the need for tighter CMO alignment and cross-functional collaboration across the C-suite.</p>
<p>The “Tomorrow’s Best Practices Today” episode dives into how B2B marketing has changed, and steps marketers can take to set themselves up for success in 2024. The conversation also tackles topics including: </p>
<ol>
<li>The importance of experiential knowledge and insights </li>
<li>The challenges and strategies for fostering effective collaboration between marketing and sales teams </li>
<li>The roles of generative AI in marketing operations and strategies in 2024 and beyond</li>
</ol>
<p><a href="https://www.cmocouncil.org/expert-views/videos/navigating-b2b-marketing-future"><strong>WATCH HERE</strong></a></p>',
'image_path' => '/data/images/0/d/4/0d4857c229b575e6382d011188db5f9e.jpg',
'banner_image_path' => '/data/images/6/7/d/67d24fd46f6d6038f713aa03d0991e8c.jpg',
'halfcard_image_path' => '/data/images/a/a/0/aa082e88c158aba45ed16f930f3ca1db.jpg',
'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>',
'created' => object(Cake\I18n\FrozenTime) {},
'modified' => object(Cake\I18n\FrozenTime) {},
'listing_text' => '<p>CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.</p>',
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}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, 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`ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 22, 'active' => true, 'slug' => 'navigating-b2b-marketings-future', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Navigating B2B Marketing's Future', 'author' => 'Donovan Neale-May', 'body_text' => '<p>CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing in a wide-ranging interview on the fundamental restructuring of the marketing function, impact of digital transformation on marketing execution and customer engagement, as well as the need for tighter CMO alignment and cross-functional collaboration across the C-suite.</p> <p>The “Tomorrow’s Best Practices Today” episode dives into how B2B marketing has changed, and steps marketers can take to set themselves up for success in 2024. The conversation also tackles topics including: </p> <ol> <li>The importance of experiential knowledge and insights </li> <li>The challenges and strategies for fostering effective collaboration between marketing and sales teams </li> <li>The roles of generative AI in marketing operations and strategies in 2024 and beyond</li> </ol> <p><a href="https://www.cmocouncil.org/expert-views/videos/navigating-b2b-marketing-future"><strong>WATCH HERE</strong></a></p>', 'image_path' => '/data/images/0/d/4/0d4857c229b575e6382d011188db5f9e.jpg', 'banner_image_path' => '/data/images/6/7/d/67d24fd46f6d6038f713aa03d0991e8c.jpg', 'halfcard_image_path' => '/data/images/a/a/0/aa082e88c158aba45ed16f930f3ca1db.jpg', 'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Navigating B2B Marketing's Future
CMO Council founder and executive director, Donovan Neale-May, joins Leadtail TV’s Bryan Kramer to share insights on the evolution and future of B2B marketing. Read More
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'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
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'slug' => 'ai-approach-transforming-branding-investing',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'AI-Approach Transforming Branding Investing',
'author' => 'Andréa Albright',
'body_text' => '<p>In today's hyper-competitive business landscape, investing is no longer just about financials and market trends. A new paradigm is emerging, where investors must consider the power of branding and innovation to truly unlock long-term growth and profitability. And at the forefront of this transformation is the Trifecta Pioneering approach.</p>
<p>Businesses are increasingly leveraging AI and data analysis to better understand and connect with their customers, identify trends in their products or services, and drive decision-making. This technology is transforming the way businesses approach branding and marketing, enabling them to digitize their infrastructure and effectively communicate their message to their audience.</p>
<p>From marketing campaigns to investment strategies, businesses and investors alike are leveraging advanced data analysis techniques to gain insights and make informed decisions. The “Trifecta Pioneering” approach recognizes the critical importance of data analysis in evaluating potential investments.</p>
<p>Trifecta Pioneering is at the forefront of transformation by leveraging an AI-powered approach to data analysis in branding investing. Through advanced machine learning algorithms, Trifecta Pioneering quickly and accurately evaluates potential investments based on three key factors: brand, leadership, and innovation.</p>
<p>While data analysis can provide valuable insights into market trends and consumer behavior, a company's success ultimately depends on the core elements of brand, leadership and innovation.</p>
<p>Brand</p>
<p>When evaluating a company's brand, it's essential to consider factors beyond just the products or services it offers. A strong brand encompasses a company's values, mission, and culture. Culture and employee satisfaction are important components of a strong brand, as they attract and retain top talent, drive innovation, and help achieve a company's vision.</p>
<p>By analyzing these factors, investors can gain valuable insights into a company's brand strength and its potential for long-term growth and profitability. This is because a strong brand can drive customer loyalty, repeat business, and even influence regulatory and legal decisions.</p>
<p>Social media sentiment and customer reviews are valuable sources of information to gauge customer perception and identify companies with devoted and loyal customers, as well as those that have the potential to grow their brand presence and take over more market share. Additionally, analyzing metrics such as brand equity and brand awareness can help pinpoint companies with a strong brand that are poised to achieve long-term success.</p>
<p>Leadership</p>
<p>Next, strong leadership is a crucial factor in the success of any business. The leadership team plays a vital role in setting the direction of the company and ensuring that the organization is well-positioned to achieve its goals. Therefore, evaluating a company's leadership team is a top priority when making investment decisions.</p>
<p>One of the metrics used to evaluate a company's leadership team is executive turnover, which can indicate instability within a company. Low levels of executive turnover suggest that the company's leadership team is stable and committed to the long-term success of the organization.</p>
<p>Another important metric is board diversity. Studies have shown that diverse boards are more effective in driving innovation and achieving better financial performance. Companies with a diverse range of backgrounds and experiences represented on their board of directors are more likely to have a strong and effective leadership team.</p>
<p>CEO approval ratings are also important in evaluating a company's leadership team. High CEO approval ratings indicate that the CEO is respected by employees and has the support of the organization. This is crucial in ensuring that the company is well-positioned to execute on its vision and achieve its goals.</p>
<p>Additionally, a strong leadership team includes other key executives and managers throughout the organization, not just the CEO. Companies with a stable and strong leadership team are more likely to execute on their vision and achieve desired results.</p>
<p>By analyzing metrics such as executive turnover, board diversity, and CEO approval ratings, investors can identify companies with a strong and stable leadership team that is well-positioned to drive results. Recognizing the critical importance of a company's leadership team can help investors uncover hidden gems and unlock significant value.</p>
<p>Innovation</p>
<p>Innovation is a critical component for any business that wants to remain competitive in the fast-paced landscape of today's business world. Companies that can innovate and stay ahead of the competition have a greater chance of success in the long term.</p>
<p>One of the important factors in evaluating a company's innovation potential is its investment in research and development (R&D). Companies that invest heavily in R&D are more likely to bring new products and services to the market, which can drive growth and profitability. Investors look for companies that have a consistent track record of R&D spending, as this indicates a commitment to innovation.</p>
<p>Another important factor is a company's patent filings, which can indicate its ability to develop new products and services while also protecting its intellectual property. Investors look for companies with a strong and growing patent portfolio as a sign of focus on innovation and protection of their intellectual property.</p>
<p>In addition to R&D spending and patent filings, investors also consider other key innovation metrics such as product development cycles, market share growth, and adoption of new technologies. By analyzing these metrics, investors can identify companies with a track record of innovation and the potential to disrupt their respective markets.</p>
<p>Successful innovation isn't just about developing new products and services, but it also involves adapting to changing market conditions and customer needs. Investors look for companies that can pivot and adjust their strategies as needed to stay ahead of the competition. Overall, innovation is crucial in today's rapidly changing business environment, and investors evaluate a company's potential for innovation by analyzing metrics such as R&D spending, patent filings, and other innovation indicators.</p>
<p>Taken together, these three factors form the core of the “Trifecta Pioneering” approach. By leveraging AI and advanced data analysis techniques, Trifecta Pioneering is able to quickly and accurately evaluate potential investments based on the factors that truly drive business success.</p>
<p>But Trifecta Pioneering isn't just about data analysis. It's also about the broader cultural shift towards branding and innovation as critical drivers of business success. By recognizing the value of these factors and placing them at the center of its investment strategy, Trifecta Pioneering is helping to shape the future of branding investing.</p>
<p>Trifecta Pioneering is more than just a trend -- it's a movement that is transforming the investment landscape. Its approach is revolutionary, combining AI and data analysis with a deep understanding of the importance of branding, leadership, and innovation for a company's success. As the business world continues to evolve, investors who embrace this approach will have the advantage of unlocking hidden value, achieving growth, and securing long-term profitability.</p>',
'image_path' => '/data/images/5/7/2/572f67939378878847156ad1cf035441.jpg',
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'halfcard_image_path' => '/data/images/f/a/8/fa822b516e387717f031487d92af72a9.jpg',
'bio' => '<p>Andréa Albright is a seasoned entrepreneur who is disrupting the publishing industry. Her latest venture, Beverly Hills Publishing™, leverages her expertise in brand development to help thought leaders and innovators turn their message into a million-dollar brand. Andréa's goal is to serve disruptors and impact humanity by using her unique approach to publishing, challenging the status quo, to catapult her authors' ideas into the world, making a lasting impact and creating positive change.</p>',
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Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'listing_text' => 'text' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\BlogsTable) {} } $page_title = 'Newsletter Overview' $page = 'newsletter-overview' $section = 'Blogs' $section_title = 'Newsletter' $site_title = 'Growth Guidance Center' $cards = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ ':c0' => [ [maximum depth reached] ], ':c1' => [ [maximum depth reached] ], ':c2' => [ [maximum depth reached] ], ':c3' => [ [maximum depth reached] ], ':c4' => [ [maximum depth reached] ], ':c5' => [ [maximum depth reached] ], ':c6' => [ [maximum depth reached] ] ], 'defaultTypes' => [ 'Cards__id' => 'integer', 'Cards.id' => 'integer', 'id' => 'integer', 'Cards__slot' => 'string', 'Cards.slot' => 'string', 'slot' => 'string', 'Cards__content_type_id' => 'integer', 'Cards.content_type_id' => 'integer', 'content_type_id' => 'integer', 'Cards__content_id' => 'integer', 'Cards.content_id' => 'integer', 'content_id' => 'integer', 'Cards__image_path' => 'string', 'Cards.image_path' => 'string', 'image_path' => 'string', 'Cards__altTag' => 'string', 'Cards.altTag' => 'string', 'altTag' => 'string', 'Cards__url' => 'string', 'Cards.url' => 'string', 'url' => 'string', 'Cards__override' => 'text', 'Cards.override' => 'text', 'override' => 'text', 'Cards__created' => 'datetime', 'Cards.created' => 'datetime', 'created' => 'datetime', 'Cards__modified' => 'datetime', 'Cards.modified' => 'datetime', 'modified' => 'datetime', 'Articles__id' => 'integer', 'Articles.id' => 'integer', 'Articles__title' => 'string', 'Articles.title' => 'string', 'title' => 'string', 'Articles__date' => 'date', 'Articles.date' => 'date', 'date' => 'date', 'Articles__listing_text' => 'text', 'Articles.listing_text' => 'text', 'listing_text' => 'text', 'Articles__url' => 'string', 'Articles.url' => 'string', 'Articles__publisher' => 'string', 'Articles.publisher' => 'string', 'publisher' => 'string', 'Articles__author' => 'string', 'Articles.author' => 'string', 'author' => 'string', 'Articles__enable' => 'boolean', 'Articles.enable' => 'boolean', 'enable' => 'boolean', 'Articles__feature' => 'boolean', 'Articles.feature' => 'boolean', 'feature' => 'boolean', 'Articles__created' => 'datetime', 'Articles.created' => 'datetime', 'Articles__modified' => 'datetime', 'Articles.modified' => 'datetime', 'Programs__id' => 'integer', 'Programs.id' => 'integer', 'Programs__enable' => 'boolean', 'Programs.enable' => 'boolean', 'Programs__feature' => 'boolean', 'Programs.feature' => 'boolean', 'Programs__slug' => 'string', 'Programs.slug' => 'string', 'slug' => 'string', 'Programs__no_title' => 'boolean', 'Programs.no_title' => 'boolean', 'no_title' => 'boolean', 'Programs__past_program' => 'boolean', 'Programs.past_program' => 'boolean', 'past_program' => 'boolean', 'Programs__title' => 'string', 'Programs.title' => 'string', 'Programs__subtitle' => 'string', 'Programs.subtitle' => 'string', 'subtitle' => 'string', 'Programs__listing_text' => 'text', 'Programs.listing_text' => 'text', 'Programs__body_text' => 'text', 'Programs.body_text' => 'text', 'body_text' => 'text', 'Programs__image_path' => 'string', 'Programs.image_path' => 'string', 'Programs__header_image_path' => 'string', 'Programs.header_image_path' => 'string', 'header_image_path' => 'string', 'Programs__altTag' => 'integer', 'Programs.altTag' => 'integer', 'Programs__keyword' => 'text', 'Programs.keyword' => 'text', 'keyword' => 'text', 'Programs__og_description' => 'text', 'Programs.og_description' => 'text', 'og_description' => 'text', 'Programs__created' => 'datetime', 'Programs.created' => 'datetime', 'Programs__modified' => 'datetime', 'Programs.modified' => 'datetime', 'Downloads__id' => 'integer', 'Downloads.id' => 'integer', 'Downloads__title' => 'string', 'Downloads.title' => 'string', 'Downloads__subtitle' => 'string', 'Downloads.subtitle' => 'string', 'Downloads__date' => 'date', 'Downloads.date' => 'date', 'Downloads__listing_text' => 'text', 'Downloads.listing_text' => 'text', 'Downloads__url' => 'string', 'Downloads.url' => 'string', 'Downloads__enable' => 'boolean', 'Downloads.enable' => 'boolean', 'Downloads__feature' => 'boolean', 'Downloads.feature' => 'boolean', 'Downloads__file_path' => 'string', 'Downloads.file_path' => 'string', 'file_path' => 'string', 'Downloads__image_path' => 'string', 'Downloads.image_path' => 'string', 'Downloads__publisher' => 'string', 'Downloads.publisher' => 'string', 'Downloads__author' => 'string', 'Downloads.author' => 'string', 'Downloads__created' => 'datetime', 'Downloads.created' => 'datetime', 'Downloads__modified' => 'datetime', 'Downloads.modified' => 'datetime', 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'Facts__id' => 'integer', 'Facts.id' => 'integer', 'Facts__enable' => 'boolean', 'Facts.enable' => 'boolean', 'Facts__feature' => 'boolean', 'Facts.feature' => 'boolean', 'Facts__date' => 'date', 'Facts.date' => 'date', 'Facts__fact_text' => 'text', 'Facts.fact_text' => 'text', 'fact_text' => 'text', 'Facts__url' => 'string', 'Facts.url' => 'string', 'Facts__publisher' => 'string', 'Facts.publisher' => 'string', 'Facts__created' => 'datetime', 'Facts.created' => 'datetime', 'Facts__modified' => 'datetime', 'Facts.modified' => 'datetime', 'Perspectives__id' => 'integer', 'Perspectives.id' => 'integer', 'Perspectives__enable' => 'boolean', 'Perspectives.enable' => 'boolean', 'Perspectives__feature' => 'boolean', 'Perspectives.feature' => 'boolean', 'Perspectives__title' => 'string', 'Perspectives.title' => 'string', 'Perspectives__slug' => 'string', 'Perspectives.slug' => 'string', 'Perspectives__name' => 'string', 'Perspectives.name' => 'string', 'name' => 'string', 'Perspectives__job_title' => 'string', 'Perspectives.job_title' => 'string', 'job_title' => 'string', 'Perspectives__company' => 'string', 'Perspectives.company' => 'string', 'company' => 'string', 'Perspectives__date' => 'date', 'Perspectives.date' => 'date', 'Perspectives__listing_text' => 'text', 'Perspectives.listing_text' => 'text', 'Perspectives__quote_text' => 'text', 'Perspectives.quote_text' => 'text', 'quote_text' => 'text', 'Perspectives__body_text' => 'text', 'Perspectives.body_text' => 'text', 'Perspectives__image_path' => 'string', 'Perspectives.image_path' => 'string', 'Perspectives__logo_image_path' => 'string', 'Perspectives.logo_image_path' => 'string', 'logo_image_path' => 'string', 'Perspectives__keyword' => 'text', 'Perspectives.keyword' => 'text', 'Perspectives__og_description' => 'text', 'Perspectives.og_description' => 'text', 'Perspectives__created' => 'datetime', 'Perspectives.created' => 'datetime', 'Perspectives__modified' => 'datetime', 'Perspectives.modified' => 'datetime', 'Perspectives__pov' => 'boolean', 'Perspectives.pov' => 'boolean', 'pov' => 'boolean', 'Perspectives__pov_image_path' => 'string', 'Perspectives.pov_image_path' => 'string', 'pov_image_path' => 'string', 'Perspectives__bio' => 'text', 'Perspectives.bio' => 'text', 'ContentTypes__id' => 'integer', 'ContentTypes.id' => 'integer', 'ContentTypes__name' => 'string', 'ContentTypes.name' => 'string', 'ContentTypes__created' => 'datetime', 'ContentTypes.created' => 'datetime', 'ContentTypes__type_order' => 'integer', 'ContentTypes.type_order' => 'integer', 'type_order' => 'integer' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ 'Articles' => [[maximum depth reached]], 'Programs' => [[maximum depth reached]], 'Downloads' => [[maximum depth reached]], 'Blogs' => [[maximum depth reached]], 'Facts' => [[maximum depth reached]], 'Perspectives' => [[maximum depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 20, 'active' => true, 'slug' => 'ai-approach-transforming-branding-investing', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'AI-Approach Transforming Branding Investing', 'author' => 'Andréa Albright', 'body_text' => '<p>In today's hyper-competitive business landscape, investing is no longer just about financials and market trends. A new paradigm is emerging, where investors must consider the power of branding and innovation to truly unlock long-term growth and profitability. And at the forefront of this transformation is the Trifecta Pioneering approach.</p> <p>Businesses are increasingly leveraging AI and data analysis to better understand and connect with their customers, identify trends in their products or services, and drive decision-making. This technology is transforming the way businesses approach branding and marketing, enabling them to digitize their infrastructure and effectively communicate their message to their audience.</p> <p>From marketing campaigns to investment strategies, businesses and investors alike are leveraging advanced data analysis techniques to gain insights and make informed decisions. The “Trifecta Pioneering” approach recognizes the critical importance of data analysis in evaluating potential investments.</p> <p>Trifecta Pioneering is at the forefront of transformation by leveraging an AI-powered approach to data analysis in branding investing. Through advanced machine learning algorithms, Trifecta Pioneering quickly and accurately evaluates potential investments based on three key factors: brand, leadership, and innovation.</p> <p>While data analysis can provide valuable insights into market trends and consumer behavior, a company's success ultimately depends on the core elements of brand, leadership and innovation.</p> <p>Brand</p> <p>When evaluating a company's brand, it's essential to consider factors beyond just the products or services it offers. A strong brand encompasses a company's values, mission, and culture. Culture and employee satisfaction are important components of a strong brand, as they attract and retain top talent, drive innovation, and help achieve a company's vision.</p> <p>By analyzing these factors, investors can gain valuable insights into a company's brand strength and its potential for long-term growth and profitability. This is because a strong brand can drive customer loyalty, repeat business, and even influence regulatory and legal decisions.</p> <p>Social media sentiment and customer reviews are valuable sources of information to gauge customer perception and identify companies with devoted and loyal customers, as well as those that have the potential to grow their brand presence and take over more market share. Additionally, analyzing metrics such as brand equity and brand awareness can help pinpoint companies with a strong brand that are poised to achieve long-term success.</p> <p>Leadership</p> <p>Next, strong leadership is a crucial factor in the success of any business. The leadership team plays a vital role in setting the direction of the company and ensuring that the organization is well-positioned to achieve its goals. Therefore, evaluating a company's leadership team is a top priority when making investment decisions.</p> <p>One of the metrics used to evaluate a company's leadership team is executive turnover, which can indicate instability within a company. Low levels of executive turnover suggest that the company's leadership team is stable and committed to the long-term success of the organization.</p> <p>Another important metric is board diversity. Studies have shown that diverse boards are more effective in driving innovation and achieving better financial performance. Companies with a diverse range of backgrounds and experiences represented on their board of directors are more likely to have a strong and effective leadership team.</p> <p>CEO approval ratings are also important in evaluating a company's leadership team. High CEO approval ratings indicate that the CEO is respected by employees and has the support of the organization. This is crucial in ensuring that the company is well-positioned to execute on its vision and achieve its goals.</p> <p>Additionally, a strong leadership team includes other key executives and managers throughout the organization, not just the CEO. Companies with a stable and strong leadership team are more likely to execute on their vision and achieve desired results.</p> <p>By analyzing metrics such as executive turnover, board diversity, and CEO approval ratings, investors can identify companies with a strong and stable leadership team that is well-positioned to drive results. Recognizing the critical importance of a company's leadership team can help investors uncover hidden gems and unlock significant value.</p> <p>Innovation</p> <p>Innovation is a critical component for any business that wants to remain competitive in the fast-paced landscape of today's business world. Companies that can innovate and stay ahead of the competition have a greater chance of success in the long term.</p> <p>One of the important factors in evaluating a company's innovation potential is its investment in research and development (R&D). Companies that invest heavily in R&D are more likely to bring new products and services to the market, which can drive growth and profitability. Investors look for companies that have a consistent track record of R&D spending, as this indicates a commitment to innovation.</p> <p>Another important factor is a company's patent filings, which can indicate its ability to develop new products and services while also protecting its intellectual property. Investors look for companies with a strong and growing patent portfolio as a sign of focus on innovation and protection of their intellectual property.</p> <p>In addition to R&D spending and patent filings, investors also consider other key innovation metrics such as product development cycles, market share growth, and adoption of new technologies. By analyzing these metrics, investors can identify companies with a track record of innovation and the potential to disrupt their respective markets.</p> <p>Successful innovation isn't just about developing new products and services, but it also involves adapting to changing market conditions and customer needs. Investors look for companies that can pivot and adjust their strategies as needed to stay ahead of the competition. Overall, innovation is crucial in today's rapidly changing business environment, and investors evaluate a company's potential for innovation by analyzing metrics such as R&D spending, patent filings, and other innovation indicators.</p> <p>Taken together, these three factors form the core of the “Trifecta Pioneering” approach. By leveraging AI and advanced data analysis techniques, Trifecta Pioneering is able to quickly and accurately evaluate potential investments based on the factors that truly drive business success.</p> <p>But Trifecta Pioneering isn't just about data analysis. It's also about the broader cultural shift towards branding and innovation as critical drivers of business success. By recognizing the value of these factors and placing them at the center of its investment strategy, Trifecta Pioneering is helping to shape the future of branding investing.</p> <p>Trifecta Pioneering is more than just a trend -- it's a movement that is transforming the investment landscape. Its approach is revolutionary, combining AI and data analysis with a deep understanding of the importance of branding, leadership, and innovation for a company's success. As the business world continues to evolve, investors who embrace this approach will have the advantage of unlocking hidden value, achieving growth, and securing long-term profitability.</p>', 'image_path' => '/data/images/5/7/2/572f67939378878847156ad1cf035441.jpg', 'banner_image_path' => '/data/images/3/5/d/35dc0c31df262303016d8c0043579141.jpg', 'halfcard_image_path' => '/data/images/f/a/8/fa822b516e387717f031487d92af72a9.jpg', 'bio' => '<p>Andréa Albright is a seasoned entrepreneur who is disrupting the publishing industry. Her latest venture, Beverly Hills Publishing™, leverages her expertise in brand development to help thought leaders and innovators turn their message into a million-dollar brand. Andréa's goal is to serve disruptors and impact humanity by using her unique approach to publishing, challenging the status quo, to catapult her authors' ideas into the world, making a lasting impact and creating positive change.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>In today's hyper-competitive business landscape, investing is no longer just about financials and market trends. A new paradigm is emerging, where investors must consider the power of branding and innovation to truly unlock long-term growth and profitability</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
AI-Approach Transforming Branding Investing
In today's hyper-competitive business landscape, investing is no longer just about financials and market trends. A new paradigm is emerging, where investors must consider the power of branding and... Read More
BLOG
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'title' => 'Decades of Complexity Overwhelms CMOs',
'author' => 'Michael Farmer',
'body_text' => '<p>If CMO tenure over the past two decades has averaged 3.1 years, per Spencer Stuart’s data, then Fortune 500 companies have watched six or seven different CMOs struggle with the extraordinary changes and complexities of marketing since the early 2000’s.</p>
<p>Their struggle has not been a successful one, according to Bob Liodice, President and CEO of ANA, who notes that Fortune 500 revenue growth rates were 4.0% per year from 2000-2010 but fell to 1.8% per year from 2010-2015.</p>
<p>Separately, Farmer & Company completed an analysis of the Top 50 Advertisers in the US, focusing on the decade between 2009 (after the global financial meltdown) and 2019 (before the onset of Covid). Twenty of the Top 50 Advertisers, taken as a group, saw their collective revenue drop by 4% during this decade. What grew? Their share prices, fuelled by cost reductions (by procurement and finance), dividend increases and share buy-backs (by finance).</p>
<p>“Despite all of the creative and media transformation that has happened, advertisers are not growing,” Liodice wrote to me in early 2023. “This is why the ANA is so focused on [helping its members] achieve growth.”</p>
<p>Complexity has overwhelmed CMO efforts to drive growth and increase shareholder value. What were the marketing complexities of this period?</p>
<p>1. The final industry shift from commission-based to labor-based fees for media and creative agencies. Instead of focusing on “how much should we spend on media?” and “what types of creative should we develop for this spend?” the new client-agency dialogue devolved to discussions about agency salary levels, overhead rates and profit margins. This dialogue did little to make marketing more effective.</p>
<p>2. The introduction of procurement into client-agency relationships. CMOs were ill-equipped to deal with the increased complexity of labor-based fee negotiations, and so the introduction of procurement into the marketing ecosystem made sense from a practical standpoint. No one anticipated, at the time, procurement’s takeover of scope of work planning, fee-setting and agency reviews, or the organizational complexity that such a takeover would create for marketing. Agency relationships are now divided between CMOs and procurement, and the resulting complexity has reduced the quality of marketing’s overall efforts.</p>
<p>3. The explosive growth of media alternatives after 2004, and the uncertainty about what media mix would work best for the brands. CMOs wanted to demonstrate to their C-Suite colleagues that they were “current” and “up to date’ in their thinking, and so they jumped into digital and social marketing, fragmented their marketing spend across channels, increased the number of deliverables in their media and creative scopes of work and increased their agency rosters, abandoning AOR relationships – replacing them with portfolios of specialized agencies. This fragmentation came with an organizational cost, though – marketing had to hire its own “specialists” to oversee the channels and agencies, and this put the CMO at the pinnacle of a fragmented and specialized marketing organization -- more distant from the ongoing work than was the case in the past. The agencies competed with one another for client fees; the best advice about “what works to drive growth” was lost in the shuffle.</p>
<p>4. Annual increases in SOW workloads and declines in fees. Since labor-based fees did not require discussions about SOW workloads, marketing was free to increase the number of deliverables in SOWs without any cost penalty. In the face of marketing’s low-growth performance, CMOs experimented and created ever-expanding SOWs. Separately, procurement, taking advantage of their relative power over agencies, found ways to reduce annual fees, forcing agencies to downsize and juniorize to meet the profit needs of their owners. SOW inflation, coupled with agency downsizing and juniorizing reduced the quality of agency efforts on behalf of marketing.</p>
<p>5. Implementation of holding company relationships. Holding company relationships offered CMOs the prospect of simplifying their management of the portfolio of specialized agencies – by having holding company executives do the heavy lifting, overseeing the diverse agencies and insuring the integration of their activities. In reality, though, many such relationships remained agency-based, and the holding company executives, who had little real power over their agencies, became just another organizational complication to deal with.</p>
<p>6. Acceleration of agency turnover and agency reviews. Under the leadership of procurement, the notion of long-term agency relationships went by the board, and contracts were written that required routine agency reviews every three years or so. Contractual reviews increased procurement’s power to drive down agency fees, to be sure, but because agency relationships were now short-term in nature, CMOs were reluctant to share long-term marketing plans or embrace agencies as “performance partners” to help re-establish growth and profitability for brands. Instead, agencies were relegated to vendor-status, leading to a “yes-man” dynamic that saw agencies doing whatever their clients wanted without pushing back or engaging in debate. The loss of agency partnerships diminished marketing’s effectiveness.</p>
<p>Complexity reduction is an obvious solution to make CMOs more effective in driving growth. For this, they need agency partners who understand this need and are committed to bringing it about.</p>
<p>During my 30 years’ experience consulting with CMOs and their agencies, I have encountered only one agency — Huge, IPG’s digital / creative agency based in Brooklyn — which understands the need for complexity reduction and has thoroughly transformed itself to achieve this goal. You can read about this in Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, now available on Amazon and at other booksellers.</p>
<p>Huge adopted a new mission, “accelerated growth for clients” and a suite of fixed-price products designed to bring about accelerated growth while abandoning labor-based fees. Huge’s 45 products vastly simplify the size and nature of their scopes of work. Clients who work with Huge can expect to have a vigorous dialogue over “what problems need to be solved to accelerate growth? Which of our products would be most helpful in bringing this about?”</p>
<p>This is the type of dialogue that CMOs need to have with their agencies — in an effort to reduce complexity, to refocus marketing on its performance-improvement mission and to re-establish the kinds of growth rates that have eluded marketers for the past several decades.</p>',
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'bio' => '<p>Michael Farmer is Professor of Branding and Integrated Communications and an advertising industry strategy consultant and author of Madison Avenue Makeover (LID Publishing, July 2023) and Madison Avenue Manslaughter (3rd edition; LID Publishing, 2019). He is Professor of Branding and Integrated Communications at The City College of New York, and a graduate of Princeton University and Harvard Business School. Previously, he served as a consultant with The Boston Consulting Group and as a Director of Bain & Company, where he ran the German, French and UK offices during its period of European expansion. </p>',
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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 19, 'active' => true, 'slug' => 'decades-of-complexity-overwhelms-cmos', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Decades of Complexity Overwhelms CMOs', 'author' => 'Michael Farmer', 'body_text' => '<p>If CMO tenure over the past two decades has averaged 3.1 years, per Spencer Stuart’s data, then Fortune 500 companies have watched six or seven different CMOs struggle with the extraordinary changes and complexities of marketing since the early 2000’s.</p> <p>Their struggle has not been a successful one, according to Bob Liodice, President and CEO of ANA, who notes that Fortune 500 revenue growth rates were 4.0% per year from 2000-2010 but fell to 1.8% per year from 2010-2015.</p> <p>Separately, Farmer & Company completed an analysis of the Top 50 Advertisers in the US, focusing on the decade between 2009 (after the global financial meltdown) and 2019 (before the onset of Covid). Twenty of the Top 50 Advertisers, taken as a group, saw their collective revenue drop by 4% during this decade. What grew? Their share prices, fuelled by cost reductions (by procurement and finance), dividend increases and share buy-backs (by finance).</p> <p>“Despite all of the creative and media transformation that has happened, advertisers are not growing,” Liodice wrote to me in early 2023. “This is why the ANA is so focused on [helping its members] achieve growth.”</p> <p>Complexity has overwhelmed CMO efforts to drive growth and increase shareholder value. What were the marketing complexities of this period?</p> <p>1. The final industry shift from commission-based to labor-based fees for media and creative agencies. Instead of focusing on “how much should we spend on media?” and “what types of creative should we develop for this spend?” the new client-agency dialogue devolved to discussions about agency salary levels, overhead rates and profit margins. This dialogue did little to make marketing more effective.</p> <p>2. The introduction of procurement into client-agency relationships. CMOs were ill-equipped to deal with the increased complexity of labor-based fee negotiations, and so the introduction of procurement into the marketing ecosystem made sense from a practical standpoint. No one anticipated, at the time, procurement’s takeover of scope of work planning, fee-setting and agency reviews, or the organizational complexity that such a takeover would create for marketing. Agency relationships are now divided between CMOs and procurement, and the resulting complexity has reduced the quality of marketing’s overall efforts.</p> <p>3. The explosive growth of media alternatives after 2004, and the uncertainty about what media mix would work best for the brands. CMOs wanted to demonstrate to their C-Suite colleagues that they were “current” and “up to date’ in their thinking, and so they jumped into digital and social marketing, fragmented their marketing spend across channels, increased the number of deliverables in their media and creative scopes of work and increased their agency rosters, abandoning AOR relationships – replacing them with portfolios of specialized agencies. This fragmentation came with an organizational cost, though – marketing had to hire its own “specialists” to oversee the channels and agencies, and this put the CMO at the pinnacle of a fragmented and specialized marketing organization -- more distant from the ongoing work than was the case in the past. The agencies competed with one another for client fees; the best advice about “what works to drive growth” was lost in the shuffle.</p> <p>4. Annual increases in SOW workloads and declines in fees. Since labor-based fees did not require discussions about SOW workloads, marketing was free to increase the number of deliverables in SOWs without any cost penalty. In the face of marketing’s low-growth performance, CMOs experimented and created ever-expanding SOWs. Separately, procurement, taking advantage of their relative power over agencies, found ways to reduce annual fees, forcing agencies to downsize and juniorize to meet the profit needs of their owners. SOW inflation, coupled with agency downsizing and juniorizing reduced the quality of agency efforts on behalf of marketing.</p> <p>5. Implementation of holding company relationships. Holding company relationships offered CMOs the prospect of simplifying their management of the portfolio of specialized agencies – by having holding company executives do the heavy lifting, overseeing the diverse agencies and insuring the integration of their activities. In reality, though, many such relationships remained agency-based, and the holding company executives, who had little real power over their agencies, became just another organizational complication to deal with.</p> <p>6. Acceleration of agency turnover and agency reviews. Under the leadership of procurement, the notion of long-term agency relationships went by the board, and contracts were written that required routine agency reviews every three years or so. Contractual reviews increased procurement’s power to drive down agency fees, to be sure, but because agency relationships were now short-term in nature, CMOs were reluctant to share long-term marketing plans or embrace agencies as “performance partners” to help re-establish growth and profitability for brands. Instead, agencies were relegated to vendor-status, leading to a “yes-man” dynamic that saw agencies doing whatever their clients wanted without pushing back or engaging in debate. The loss of agency partnerships diminished marketing’s effectiveness.</p> <p>Complexity reduction is an obvious solution to make CMOs more effective in driving growth. For this, they need agency partners who understand this need and are committed to bringing it about.</p> <p>During my 30 years’ experience consulting with CMOs and their agencies, I have encountered only one agency — Huge, IPG’s digital / creative agency based in Brooklyn — which understands the need for complexity reduction and has thoroughly transformed itself to achieve this goal. You can read about this in Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business, now available on Amazon and at other booksellers.</p> <p>Huge adopted a new mission, “accelerated growth for clients” and a suite of fixed-price products designed to bring about accelerated growth while abandoning labor-based fees. Huge’s 45 products vastly simplify the size and nature of their scopes of work. Clients who work with Huge can expect to have a vigorous dialogue over “what problems need to be solved to accelerate growth? Which of our products would be most helpful in bringing this about?”</p> <p>This is the type of dialogue that CMOs need to have with their agencies — in an effort to reduce complexity, to refocus marketing on its performance-improvement mission and to re-establish the kinds of growth rates that have eluded marketers for the past several decades.</p>', 'image_path' => '/data/images/6/a/c/6acfa5d9e4cb7e2534f7322433427c53.jpg', 'banner_image_path' => '/data/images/9/3/7/93737225151a93dc77451ef028977899.jpg', 'halfcard_image_path' => '/data/images/a/5/9/a598b031a2f0e190b466fac19a39e922.jpg', 'bio' => '<p>Michael Farmer is Professor of Branding and Integrated Communications and an advertising industry strategy consultant and author of Madison Avenue Makeover (LID Publishing, July 2023) and Madison Avenue Manslaughter (3rd edition; LID Publishing, 2019). He is Professor of Branding and Integrated Communications at The City College of New York, and a graduate of Princeton University and Harvard Business School. Previously, he served as a consultant with The Boston Consulting Group and as a Director of Bain & Company, where he ran the German, French and UK offices during its period of European expansion. </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>If CMO tenure over the past two decades has averaged 3.1 years, per Spencer Stuart’s data, then Fortune 500 companies have watched six or seven different CMOs struggle with the extraordinary changes and complexities of marketing since the early 2000’s.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Decades of Complexity Overwhelms CMOs
If CMO tenure over the past two decades has averaged 3.1 years, per Spencer Stuart’s data, then Fortune 500 companies have watched six or seven different CMOs struggle with the extraordinary... Read More
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$blog = object(Cake\ORM\Entity) {
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'slug' => 'navigating-consumptions-triple-bottom-line',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'Navigating Consumption's Triple Bottom Line',
'author' => 'Louise Burgers',
'body_text' => '<p>Achieving sustainability goals is not just a morally correct strategy, but also a risk management plan to ensure business growth and consumer loyalty. It means attaining equilibrium between commercial considerations without compromising our collective future to build a more balanced business landscape with buy-in from customers.</p>
<p>Balancing business build with consumer consumption to further the sustainability agenda to solve societal problems, was the challenge levelled at industry at a recent panel discussion moderated by CMO Council. On the panel with CMO Council were senior marketers / sustainability managers from leading retail, property, hospitality and finance brands, along with corporate sustainability solutions providers and advocates.</p>
<p>Understanding how the commercial drive for growth can coexist with the world’s Sustainable Development Goals (SDGs) was at the heart of the panel discussion organized by LevelUp at Innovation City, Cape Town, South Africa. LevelUp is a collaboration between retail consumer credit provider RCS and the TSIBA Ignition Academy and aims to empower and inspire small business development and innovation across a spectrum of industries.</p>
<p>So, how do you marry retail’s mandate for growth with the people cost and planet cost of increasing consumption? Solving this tension between growth and sustainability and the transformative potential of conscious retail growth, with advocating for responsible consumption patterns is the mandate of creating value in organizations with purpose.</p>
<p>Increasingly, there is pressure on brands - particularly those doing business in emerging markets - to be cause-committed, truthful, authentic, community engaged, and morally and culturally aligned with how they can help the planet and society. As part of our <a href="https://www.cmocouncil.org/thought-leadership/programs/doing-better-by-doing-good"><strong>Doing Better By Doing Good</strong> <strong>program</strong></a><strong> </strong>global survey of CMO Council members, senior marketers were asked what they considered the key benefit in making a stand as an ethical brand and evidencing corporate social responsibility in business. Findings indicate that most senior marketers believe the biggest gain will come from furthering customer relationships and brand affinity:</p>
<p>62% - Customer preference/trust<br />28% - Employee affinity/loyalty<br />6% - Financial performance/gain<br />4% - Investor confidence/support</p>
<p>To activate and action, a two-pronged approach to change is needed in supply and demand. What emerged is that ESG is not simply strategy but part of day-to-day business to build a more sustainable society. How consumers change consumption habits is what is going to create meaningful and sustainable change – and this needs to be driven by business.</p>
<p><strong>Power of Partnerships</strong></p>
<p>Deven Moodley, Executive Head of Value Added Services, including Financial Services, at retailer, Pick n Pay, emphasized that organizations cannot go it alone and need to utilize the power of partnerships, the power of collaborations, reaching consumers and customers across all sectors. “It’s a combined effort. Marketing campaigns give voice to what we are doing, but we are in this together and we must solve it together.”</p>
<p>RCS Executive of Product and Marketing, Glenda Eagar, suggested that it is incumbent on those who can make sustainable choices to act in a responsible way and to support initiatives that allow for the imparting of knowledge and education on conscious consumerism. “This imperative, for businesses, is less of a conversation to be had than an ethos to be engendered. Impact is about both social responsibility and environmental sustainability – it’s about taking the incremental steps needed to make sustainable living an immersive part of households.”</p>
<p>The cost-of-living crisis and increasing food prices across the globe is causing hardship, particularly in developing nations such as South Africa. This means that retailers need to support sustainable production within current supply chains to ensure food stability for the future. Education is also a key component in convincing consumers to choose sustainable options when public perception is that they are more expensive.</p>
<p>Among the panellists was Henry Mathys, Social Impact and Food Ecosystem Head at the V&A Waterfront property retail and entertainment complex in the City of Cape Town and the most visited destination on the African continent. He shared research which indicated that switching to more sustainable business models, far from reducing profit, could actually unlock economic opportunities worth at least $12 trillion, and translate into mass-scale job creation. </p>
<p>“The private sector needs to make the small changes today that will have a catalytic impact tomorrow. For example, as a tourism destination dominated by food outlets, the V&A has identified the need to boost sustainable sourcing in products, such as seafood and educate vendors on how to adopt that philosophy from the level of supply chains to what ends up on consumers’ plates, to what is again recycled or reused. Achieving sustainability goals has gone beyond the ‘right thing to do’ and has become a risk management strategy towards a better future for all,” said Mathys.</p>
<p>Basically, sustainability needs better PR among consumers, because brands, including leading retailers, have baked sustainability practices and social impact into their brand and marketing strategy. Doing better by doing good is a sound commercial strategy and now purpose marketing needs to go mainstream among the broader consumer population to encourage active choice in brands and products that do good.</p>
<p>Camille O’Sullivan, Founder of Tweak, a tech platform aimed at helping consumers take control of their environmental footprint and connect with climate change pioneers, argued that the dichotomy between sustainability and growth didn’t need to be a trade-off. The two objectives can in fact coexist if behaviour and buying choices are addressed and adjusted as a matter of social responsibility.</p>',
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'bio' => '<p>Louise Burgers has 25 years’ experience in B2B publishing as an award-winning editor, columnist and journalist on media brands in Africa; also working with brands/NGOs as a content strategist. She is currently Editorial Director of the CMO Council; lectures in Marketing & Advertising Communications at Red & Yellow School of Creative Business in Cape Town, SA; and writes and edits retail brand blog <a href="http://retailingafrica.com/">RetailingAfrica.com</a>. She holds a Masters in Commerce: Strategy and Organisational Dynamics, from University of KwaZulu Natal, in conjunction with Copenhagen Business School in Denmark and UK Open University.</p>',
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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 18, 'active' => true, 'slug' => 'navigating-consumptions-triple-bottom-line', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Navigating Consumption's Triple Bottom Line', 'author' => 'Louise Burgers', 'body_text' => '<p>Achieving sustainability goals is not just a morally correct strategy, but also a risk management plan to ensure business growth and consumer loyalty. It means attaining equilibrium between commercial considerations without compromising our collective future to build a more balanced business landscape with buy-in from customers.</p> <p>Balancing business build with consumer consumption to further the sustainability agenda to solve societal problems, was the challenge levelled at industry at a recent panel discussion moderated by CMO Council. On the panel with CMO Council were senior marketers / sustainability managers from leading retail, property, hospitality and finance brands, along with corporate sustainability solutions providers and advocates.</p> <p>Understanding how the commercial drive for growth can coexist with the world’s Sustainable Development Goals (SDGs) was at the heart of the panel discussion organized by LevelUp at Innovation City, Cape Town, South Africa. LevelUp is a collaboration between retail consumer credit provider RCS and the TSIBA Ignition Academy and aims to empower and inspire small business development and innovation across a spectrum of industries.</p> <p>So, how do you marry retail’s mandate for growth with the people cost and planet cost of increasing consumption? Solving this tension between growth and sustainability and the transformative potential of conscious retail growth, with advocating for responsible consumption patterns is the mandate of creating value in organizations with purpose.</p> <p>Increasingly, there is pressure on brands - particularly those doing business in emerging markets - to be cause-committed, truthful, authentic, community engaged, and morally and culturally aligned with how they can help the planet and society. As part of our <a href="https://www.cmocouncil.org/thought-leadership/programs/doing-better-by-doing-good"><strong>Doing Better By Doing Good</strong> <strong>program</strong></a><strong> </strong>global survey of CMO Council members, senior marketers were asked what they considered the key benefit in making a stand as an ethical brand and evidencing corporate social responsibility in business. Findings indicate that most senior marketers believe the biggest gain will come from furthering customer relationships and brand affinity:</p> <p>62% - Customer preference/trust<br />28% - Employee affinity/loyalty<br />6% - Financial performance/gain<br />4% - Investor confidence/support</p> <p>To activate and action, a two-pronged approach to change is needed in supply and demand. What emerged is that ESG is not simply strategy but part of day-to-day business to build a more sustainable society. How consumers change consumption habits is what is going to create meaningful and sustainable change – and this needs to be driven by business.</p> <p><strong>Power of Partnerships</strong></p> <p>Deven Moodley, Executive Head of Value Added Services, including Financial Services, at retailer, Pick n Pay, emphasized that organizations cannot go it alone and need to utilize the power of partnerships, the power of collaborations, reaching consumers and customers across all sectors. “It’s a combined effort. Marketing campaigns give voice to what we are doing, but we are in this together and we must solve it together.”</p> <p>RCS Executive of Product and Marketing, Glenda Eagar, suggested that it is incumbent on those who can make sustainable choices to act in a responsible way and to support initiatives that allow for the imparting of knowledge and education on conscious consumerism. “This imperative, for businesses, is less of a conversation to be had than an ethos to be engendered. Impact is about both social responsibility and environmental sustainability – it’s about taking the incremental steps needed to make sustainable living an immersive part of households.”</p> <p>The cost-of-living crisis and increasing food prices across the globe is causing hardship, particularly in developing nations such as South Africa. This means that retailers need to support sustainable production within current supply chains to ensure food stability for the future. Education is also a key component in convincing consumers to choose sustainable options when public perception is that they are more expensive.</p> <p>Among the panellists was Henry Mathys, Social Impact and Food Ecosystem Head at the V&A Waterfront property retail and entertainment complex in the City of Cape Town and the most visited destination on the African continent. He shared research which indicated that switching to more sustainable business models, far from reducing profit, could actually unlock economic opportunities worth at least $12 trillion, and translate into mass-scale job creation. </p> <p>“The private sector needs to make the small changes today that will have a catalytic impact tomorrow. For example, as a tourism destination dominated by food outlets, the V&A has identified the need to boost sustainable sourcing in products, such as seafood and educate vendors on how to adopt that philosophy from the level of supply chains to what ends up on consumers’ plates, to what is again recycled or reused. Achieving sustainability goals has gone beyond the ‘right thing to do’ and has become a risk management strategy towards a better future for all,” said Mathys.</p> <p>Basically, sustainability needs better PR among consumers, because brands, including leading retailers, have baked sustainability practices and social impact into their brand and marketing strategy. Doing better by doing good is a sound commercial strategy and now purpose marketing needs to go mainstream among the broader consumer population to encourage active choice in brands and products that do good.</p> <p>Camille O’Sullivan, Founder of Tweak, a tech platform aimed at helping consumers take control of their environmental footprint and connect with climate change pioneers, argued that the dichotomy between sustainability and growth didn’t need to be a trade-off. The two objectives can in fact coexist if behaviour and buying choices are addressed and adjusted as a matter of social responsibility.</p>', 'image_path' => '/data/images/2/f/d/2fdf62e27e6fa3cc68ea22accc3bc826.jpg', 'banner_image_path' => '/data/images/3/4/b/34bf989a225801154c401ee3691e4a2a.jpg', 'halfcard_image_path' => '/data/images/b/c/9/bc95cb03854e639e7c306be56185fb96.jpg', 'bio' => '<p>Louise Burgers has 25 years’ experience in B2B publishing as an award-winning editor, columnist and journalist on media brands in Africa; also working with brands/NGOs as a content strategist. She is currently Editorial Director of the CMO Council; lectures in Marketing & Advertising Communications at Red & Yellow School of Creative Business in Cape Town, SA; and writes and edits retail brand blog <a href="http://retailingafrica.com/">RetailingAfrica.com</a>. She holds a Masters in Commerce: Strategy and Organisational Dynamics, from University of KwaZulu Natal, in conjunction with Copenhagen Business School in Denmark and UK Open University.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Achieving sustainability goals is not just a morally correct strategy, but also a risk management plan to ensure business growth and consumer loyalty. It means attaining equilibrium between commercial considerations without compromising our collective future to build a more balanced business landscape with buy-in from customers.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Navigating Consumption's Triple Bottom Line
Achieving sustainability goals is not just a morally correct strategy, but also a risk management plan to ensure business growth and consumer loyalty. It means attaining equilibrium between... Read More
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$blog = object(Cake\ORM\Entity) {
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'slug' => 'how-to-roar-in-2024',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'How To ROAR in 2024',
'author' => 'Donovan Neale-May',
'body_text' => '<p>Previous research by the CMO Council -- entitled “<a href="https://www.cmocouncil.org/thought-leadership/programs/the-cmo-shift-to-gaining-business-lift"><strong>The CMO Shift to Gaining Business Lift</strong></a>” -- revealed a quarter of survey respondents believe the CMO is primarily responsible for growth strategies and revenue generation. This is in contrast to nearly 20 percent who view growth as the CEO’s remit. Pressure to deliver topline performance is mounting with nearly 70 percent of marketers saying their organizations expect marketing to be the primary revenue driver and business growth architect.</p>
<p>While they have high aspirations in this area, many CMOs surveyed appear to be struggling to embrace integrated data-driven analytics in order to embark on a relentless pursuit of revenue, better returns, and more profitable and enduring customer relationships. Respondents also note that they are less involved in the development of new products, markets, customer experiences and business conversions.</p>
<p>When asked where they spend their time or what methods they are using to drive revenue and improve margin, few senior marketers surveyed appear to be focusing on areas that a business might associate with driving growth.</p>
<ul>
<li>Only 6 percent say they are defining routes to revenue across all facets of their business globally.</li>
<li>Just 8 percent say they are finding new ways to recover, reactivate and re-engage lost, languishing or dormant accounts.</li>
<li>Only 10 percent are embracing customer-direct eCommerce channels and new monetization programs that upsell and cross-sell based on intimacy and context.</li>
<li>Just 8 percent admit to auditing, assessing and continually improving the customer experience.</li>
<li>Only 7 percent say they are looking for strategic partnerships, alliances and acquisitions that drive growth.</li>
</ul>
<p>Many chief marketers believe they play a key role in strategic planning and business development. About half of respondents say their key role is to develop corporate vision and direction, as well as lead change management and digital business transformation. However, their desire to be involved in long-term, large-scale initiatives is in sharp contrast to their level of participation in more short-term, revenue-generating tasks, such as mapping cross-border geo-expansion, furthering distribution and channel development, and leading derivative product innovation. </p>
<p>“Executive sprawl” and the proliferation of C-level titles across multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation, is challenging CMOs (and chief growth officers) to consolidate authority and assert ownership of these critical roles in their organizations. They are collaborating at unprecedented levels with CEOs, boards, LOBs, CFOs, CIOs, CPOS and COOs, as well as establishing themselves as revenue drivers, growth architects, market experts, customer experience custodians, and well-informed strategists.</p>
<p>The CMO Council has established itself as a recognized authority and best practice leader in marketing-inspired, data-driven revenue growth. See content in our online <u><a href="https://growthguidancecenter.com/">Growth Guidance Center</a>.</u> A new thought leadership campaign is in the pipeline this year:</p>
<p><strong>THE NEW RELIANCE ON REVENUE SCIENCE: </strong><strong>The Modern CMO Mandate to Lead Marketing-Inspired Growth</strong></p>
<p>Advocacy around “The New Reliance on Revenue Science” will build on the successful outcome of “The CMO Shift to Gaining Business Lift” campaign as well as other CMO Council studies currently in the field. Areas of auditing and assessment will include:</p>
<ul>
<li>Management and board expectations for marketing as a growth driver and value creator</li>
<li>Where and how chief marketers are defining, developing and multiplying revenue sources, and building robust, sustaining sales pipelines</li>
<li>Success of CMO-led strategies for increasing account, customer, product, channel, partner and/or market yield and profitability</li>
<li>Level of CMO involvement in identifying and specifying new routes to revenue, and impacting pricing, profitability, and customer monetization</li>
<li>Degree to which CMOs are mining data and using analytics to formulate new customer offerings, cross-sell and upsell, accelerate purchasing, increase deal value, reduce selling cycles and minimize eCommerce friction</li>
<li>Ways marketing-owned and inspired social, mobile and web channels are contributing to brand value, sales effectiveness, deal flow, customer purchase, and transactional volumes/margins</li>
<li>Incidence and success of programs to recover, re-activate or re-engage lost, languishing or dissatisfied customers</li>
<li>Methods, measures and metrics (Financial Impact Analytics) for quantifying the business value of marketing</li>
</ul>
<p>Targets for ROAR participation will be in business-challenged, data-rich industry sectors where competition is fierce and there is real pressure to improve performance. Examples include retail, hospitality, travel, financial services, telecommunications services, home services, technology, transportation/logistics, energy, consumer goods, media and entertainment.</p>
<p>Expectations are rising for CMOs to impact business performance. This means using new techniques, talents, and technologies to rev up revenue, realize better returns, and build more profitable customer relationships, valued products, and productive partnerships.</p>
<p><strong>Become an active CMO Council partner and/or underwriter and help marketers ROAR in what is a jungle out there! Contact Bryan DeRose (<a class="c-link" href="mailto:bderose@cmocouncil.org" target="_blank" rel="noopener noreferrer" data-stringify-link="mailto:bderose@cmocouncil.org" data-sk="tooltip_parent">bderose@cmocouncil.org</a>) to discuss ways you can become actively involved.</strong></p>',
'image_path' => '/data/images/d/2/5/d25188d1f6b7871f7a7ac9f783cf0112.jpg',
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'halfcard_image_path' => '/data/images/e/d/1/ed1f7ec6470e6e4c78fec1be6867d377.jpg',
'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>',
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<p>Pressure to deliver topline performance is mounting with nearly 70 percent of marketers saying their organizations expect marketing to be the primary revenue driver and business growth architect. </p>
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Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'listing_text' => 'text' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\BlogsTable) {} } $page_title = 'Newsletter Overview' $page = 'newsletter-overview' $section = 'Blogs' $section_title = 'Newsletter' $site_title = 'Growth Guidance Center' $cards = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ ':c0' => [ [maximum depth reached] ], ':c1' => [ [maximum depth reached] ], ':c2' => [ [maximum depth reached] ], ':c3' => [ [maximum depth reached] ], ':c4' => [ [maximum depth reached] ], ':c5' => [ [maximum depth reached] ], ':c6' => [ [maximum depth reached] ] ], 'defaultTypes' => [ 'Cards__id' => 'integer', 'Cards.id' => 'integer', 'id' => 'integer', 'Cards__slot' => 'string', 'Cards.slot' => 'string', 'slot' => 'string', 'Cards__content_type_id' => 'integer', 'Cards.content_type_id' => 'integer', 'content_type_id' => 'integer', 'Cards__content_id' => 'integer', 'Cards.content_id' => 'integer', 'content_id' => 'integer', 'Cards__image_path' => 'string', 'Cards.image_path' => 'string', 'image_path' => 'string', 'Cards__altTag' => 'string', 'Cards.altTag' => 'string', 'altTag' => 'string', 'Cards__url' => 'string', 'Cards.url' => 'string', 'url' => 'string', 'Cards__override' => 'text', 'Cards.override' => 'text', 'override' => 'text', 'Cards__created' => 'datetime', 'Cards.created' => 'datetime', 'created' => 'datetime', 'Cards__modified' => 'datetime', 'Cards.modified' => 'datetime', 'modified' => 'datetime', 'Articles__id' => 'integer', 'Articles.id' => 'integer', 'Articles__title' => 'string', 'Articles.title' => 'string', 'title' => 'string', 'Articles__date' => 'date', 'Articles.date' => 'date', 'date' => 'date', 'Articles__listing_text' => 'text', 'Articles.listing_text' => 'text', 'listing_text' => 'text', 'Articles__url' => 'string', 'Articles.url' => 'string', 'Articles__publisher' => 'string', 'Articles.publisher' => 'string', 'publisher' => 'string', 'Articles__author' => 'string', 'Articles.author' => 'string', 'author' => 'string', 'Articles__enable' => 'boolean', 'Articles.enable' => 'boolean', 'enable' => 'boolean', 'Articles__feature' => 'boolean', 'Articles.feature' => 'boolean', 'feature' => 'boolean', 'Articles__created' => 'datetime', 'Articles.created' => 'datetime', 'Articles__modified' => 'datetime', 'Articles.modified' => 'datetime', 'Programs__id' => 'integer', 'Programs.id' => 'integer', 'Programs__enable' => 'boolean', 'Programs.enable' => 'boolean', 'Programs__feature' => 'boolean', 'Programs.feature' => 'boolean', 'Programs__slug' => 'string', 'Programs.slug' => 'string', 'slug' => 'string', 'Programs__no_title' => 'boolean', 'Programs.no_title' => 'boolean', 'no_title' => 'boolean', 'Programs__past_program' => 'boolean', 'Programs.past_program' => 'boolean', 'past_program' => 'boolean', 'Programs__title' => 'string', 'Programs.title' => 'string', 'Programs__subtitle' => 'string', 'Programs.subtitle' => 'string', 'subtitle' => 'string', 'Programs__listing_text' => 'text', 'Programs.listing_text' => 'text', 'Programs__body_text' => 'text', 'Programs.body_text' => 'text', 'body_text' => 'text', 'Programs__image_path' => 'string', 'Programs.image_path' => 'string', 'Programs__header_image_path' => 'string', 'Programs.header_image_path' => 'string', 'header_image_path' => 'string', 'Programs__altTag' => 'integer', 'Programs.altTag' => 'integer', 'Programs__keyword' => 'text', 'Programs.keyword' => 'text', 'keyword' => 'text', 'Programs__og_description' => 'text', 'Programs.og_description' => 'text', 'og_description' => 'text', 'Programs__created' => 'datetime', 'Programs.created' => 'datetime', 'Programs__modified' => 'datetime', 'Programs.modified' => 'datetime', 'Downloads__id' => 'integer', 'Downloads.id' => 'integer', 'Downloads__title' => 'string', 'Downloads.title' => 'string', 'Downloads__subtitle' => 'string', 'Downloads.subtitle' => 'string', 'Downloads__date' => 'date', 'Downloads.date' => 'date', 'Downloads__listing_text' => 'text', 'Downloads.listing_text' => 'text', 'Downloads__url' => 'string', 'Downloads.url' => 'string', 'Downloads__enable' => 'boolean', 'Downloads.enable' => 'boolean', 'Downloads__feature' => 'boolean', 'Downloads.feature' => 'boolean', 'Downloads__file_path' => 'string', 'Downloads.file_path' => 'string', 'file_path' => 'string', 'Downloads__image_path' => 'string', 'Downloads.image_path' => 'string', 'Downloads__publisher' => 'string', 'Downloads.publisher' => 'string', 'Downloads__author' => 'string', 'Downloads.author' => 'string', 'Downloads__created' => 'datetime', 'Downloads.created' => 'datetime', 'Downloads__modified' => 'datetime', 'Downloads.modified' => 'datetime', 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'Facts__id' => 'integer', 'Facts.id' => 'integer', 'Facts__enable' => 'boolean', 'Facts.enable' => 'boolean', 'Facts__feature' => 'boolean', 'Facts.feature' => 'boolean', 'Facts__date' => 'date', 'Facts.date' => 'date', 'Facts__fact_text' => 'text', 'Facts.fact_text' => 'text', 'fact_text' => 'text', 'Facts__url' => 'string', 'Facts.url' => 'string', 'Facts__publisher' => 'string', 'Facts.publisher' => 'string', 'Facts__created' => 'datetime', 'Facts.created' => 'datetime', 'Facts__modified' => 'datetime', 'Facts.modified' => 'datetime', 'Perspectives__id' => 'integer', 'Perspectives.id' => 'integer', 'Perspectives__enable' => 'boolean', 'Perspectives.enable' => 'boolean', 'Perspectives__feature' => 'boolean', 'Perspectives.feature' => 'boolean', 'Perspectives__title' => 'string', 'Perspectives.title' => 'string', 'Perspectives__slug' => 'string', 'Perspectives.slug' => 'string', 'Perspectives__name' => 'string', 'Perspectives.name' => 'string', 'name' => 'string', 'Perspectives__job_title' => 'string', 'Perspectives.job_title' => 'string', 'job_title' => 'string', 'Perspectives__company' => 'string', 'Perspectives.company' => 'string', 'company' => 'string', 'Perspectives__date' => 'date', 'Perspectives.date' => 'date', 'Perspectives__listing_text' => 'text', 'Perspectives.listing_text' => 'text', 'Perspectives__quote_text' => 'text', 'Perspectives.quote_text' => 'text', 'quote_text' => 'text', 'Perspectives__body_text' => 'text', 'Perspectives.body_text' => 'text', 'Perspectives__image_path' => 'string', 'Perspectives.image_path' => 'string', 'Perspectives__logo_image_path' => 'string', 'Perspectives.logo_image_path' => 'string', 'logo_image_path' => 'string', 'Perspectives__keyword' => 'text', 'Perspectives.keyword' => 'text', 'Perspectives__og_description' => 'text', 'Perspectives.og_description' => 'text', 'Perspectives__created' => 'datetime', 'Perspectives.created' => 'datetime', 'Perspectives__modified' => 'datetime', 'Perspectives.modified' => 'datetime', 'Perspectives__pov' => 'boolean', 'Perspectives.pov' => 'boolean', 'pov' => 'boolean', 'Perspectives__pov_image_path' => 'string', 'Perspectives.pov_image_path' => 'string', 'pov_image_path' => 'string', 'Perspectives__bio' => 'text', 'Perspectives.bio' => 'text', 'ContentTypes__id' => 'integer', 'ContentTypes.id' => 'integer', 'ContentTypes__name' => 'string', 'ContentTypes.name' => 'string', 'ContentTypes__created' => 'datetime', 'ContentTypes.created' => 'datetime', 'ContentTypes__type_order' => 'integer', 'ContentTypes.type_order' => 'integer', 'type_order' => 'integer' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ 'Articles' => [[maximum depth reached]], 'Programs' => [[maximum depth reached]], 'Downloads' => [[maximum depth reached]], 'Blogs' => [[maximum depth reached]], 'Facts' => [[maximum depth reached]], 'Perspectives' => [[maximum depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 17, 'active' => true, 'slug' => 'how-to-roar-in-2024', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'How To ROAR in 2024', 'author' => 'Donovan Neale-May', 'body_text' => '<p>Previous research by the CMO Council -- entitled “<a href="https://www.cmocouncil.org/thought-leadership/programs/the-cmo-shift-to-gaining-business-lift"><strong>The CMO Shift to Gaining Business Lift</strong></a>” -- revealed a quarter of survey respondents believe the CMO is primarily responsible for growth strategies and revenue generation. This is in contrast to nearly 20 percent who view growth as the CEO’s remit. Pressure to deliver topline performance is mounting with nearly 70 percent of marketers saying their organizations expect marketing to be the primary revenue driver and business growth architect.</p> <p>While they have high aspirations in this area, many CMOs surveyed appear to be struggling to embrace integrated data-driven analytics in order to embark on a relentless pursuit of revenue, better returns, and more profitable and enduring customer relationships. Respondents also note that they are less involved in the development of new products, markets, customer experiences and business conversions.</p> <p>When asked where they spend their time or what methods they are using to drive revenue and improve margin, few senior marketers surveyed appear to be focusing on areas that a business might associate with driving growth.</p> <ul> <li>Only 6 percent say they are defining routes to revenue across all facets of their business globally.</li> <li>Just 8 percent say they are finding new ways to recover, reactivate and re-engage lost, languishing or dormant accounts.</li> <li>Only 10 percent are embracing customer-direct eCommerce channels and new monetization programs that upsell and cross-sell based on intimacy and context.</li> <li>Just 8 percent admit to auditing, assessing and continually improving the customer experience.</li> <li>Only 7 percent say they are looking for strategic partnerships, alliances and acquisitions that drive growth.</li> </ul> <p>Many chief marketers believe they play a key role in strategic planning and business development. About half of respondents say their key role is to develop corporate vision and direction, as well as lead change management and digital business transformation. However, their desire to be involved in long-term, large-scale initiatives is in sharp contrast to their level of participation in more short-term, revenue-generating tasks, such as mapping cross-border geo-expansion, furthering distribution and channel development, and leading derivative product innovation. </p> <p>“Executive sprawl” and the proliferation of C-level titles across multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation, is challenging CMOs (and chief growth officers) to consolidate authority and assert ownership of these critical roles in their organizations. They are collaborating at unprecedented levels with CEOs, boards, LOBs, CFOs, CIOs, CPOS and COOs, as well as establishing themselves as revenue drivers, growth architects, market experts, customer experience custodians, and well-informed strategists.</p> <p>The CMO Council has established itself as a recognized authority and best practice leader in marketing-inspired, data-driven revenue growth. See content in our online <u><a href="https://growthguidancecenter.com/">Growth Guidance Center</a>.</u> A new thought leadership campaign is in the pipeline this year:</p> <p><strong>THE NEW RELIANCE ON REVENUE SCIENCE: </strong><strong>The Modern CMO Mandate to Lead Marketing-Inspired Growth</strong></p> <p>Advocacy around “The New Reliance on Revenue Science” will build on the successful outcome of “The CMO Shift to Gaining Business Lift” campaign as well as other CMO Council studies currently in the field. Areas of auditing and assessment will include:</p> <ul> <li>Management and board expectations for marketing as a growth driver and value creator</li> <li>Where and how chief marketers are defining, developing and multiplying revenue sources, and building robust, sustaining sales pipelines</li> <li>Success of CMO-led strategies for increasing account, customer, product, channel, partner and/or market yield and profitability</li> <li>Level of CMO involvement in identifying and specifying new routes to revenue, and impacting pricing, profitability, and customer monetization</li> <li>Degree to which CMOs are mining data and using analytics to formulate new customer offerings, cross-sell and upsell, accelerate purchasing, increase deal value, reduce selling cycles and minimize eCommerce friction</li> <li>Ways marketing-owned and inspired social, mobile and web channels are contributing to brand value, sales effectiveness, deal flow, customer purchase, and transactional volumes/margins</li> <li>Incidence and success of programs to recover, re-activate or re-engage lost, languishing or dissatisfied customers</li> <li>Methods, measures and metrics (Financial Impact Analytics) for quantifying the business value of marketing</li> </ul> <p>Targets for ROAR participation will be in business-challenged, data-rich industry sectors where competition is fierce and there is real pressure to improve performance. Examples include retail, hospitality, travel, financial services, telecommunications services, home services, technology, transportation/logistics, energy, consumer goods, media and entertainment.</p> <p>Expectations are rising for CMOs to impact business performance. This means using new techniques, talents, and technologies to rev up revenue, realize better returns, and build more profitable customer relationships, valued products, and productive partnerships.</p> <p><strong>Become an active CMO Council partner and/or underwriter and help marketers ROAR in what is a jungle out there! Contact Bryan DeRose (<a class="c-link" href="mailto:bderose@cmocouncil.org" target="_blank" rel="noopener noreferrer" data-stringify-link="mailto:bderose@cmocouncil.org" data-sk="tooltip_parent">bderose@cmocouncil.org</a>) to discuss ways you can become actively involved.</strong></p>', 'image_path' => '/data/images/d/2/5/d25188d1f6b7871f7a7ac9f783cf0112.jpg', 'banner_image_path' => '/data/images/b/f/3/bf3e5a09827b0333cd6f3e9d3fe540b5.jpg', 'halfcard_image_path' => '/data/images/e/d/1/ed1f7ec6470e6e4c78fec1be6867d377.jpg', 'bio' => '<p>Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (<a href="../../" target="_blank" rel="noopener">www.growthguidancecenter.com)</a>, and the Business Performance Innovation (BPI) Network (<a href="http://www.bpinetwork.org/" target="_blank" rel="noopener">www.bpinetwork.org</a>), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<div> <p>Pressure to deliver topline performance is mounting with nearly 70 percent of marketers saying their organizations expect marketing to be the primary revenue driver and business growth architect. </p> </div>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
How To ROAR in 2024
Pressure to deliver topline performance is mounting with nearly 70 percent of marketers saying their organizations expect marketing to be the primary revenue driver and business growth... Read More
BLOG
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'title' => 'How’s the Mental Health of Your Marketing Teams?',
'author' => 'Loretta Stagnitto',
'body_text' => '<p><strong>Demanding Times and Deliverables Create Anxiety Overload and Talent Burn Out</strong></p>
<p>Just as the pandemic becomes endemic, we can now lay claim to another global Epidemic, namely Anxiety and Burnout in the workplace.</p>
<p>Not entirely created by the unprecedented impact of Covid, but certainly heightened by it, mental health concerns about an overabundance of anxiety and burnout in the workplace are at an all-time high. So much so that the U.S. Preventative Services Task force, a panel of medical experts, recently recommended for the first time that doctors screen all their adult patients under 65 for anxiety. It made the same recommendation for children and teenagers earlier this year, all with the intent to help prevent mental health disorders from going undetected and untreated for years or even decades to come.</p>
<p>And that’s not all. After conducting its own research of the global workforce in 2021, Gallup declared that employees around the world are experiencing stress at an “all-time-high level, and worry, anger, and sadness” are still above pre-pandemic levels. Considered an “organizational risk”, they note that leaders who don’t pay attention to employee well-being can be blindsided by burnout of their top performers, and high quit rates.</p>
<p><strong><em>“If anxiety is not your number 1 issue in the workplace, it should be number 1A.” Chester Elton and Adrian Gostick, Anxiety at Work, 2021</em></strong></p>
<p>Before becoming an Executive and Leadership Coach, I spent the first two decades of my career running large scale PR and Marketing campaigns for both internal brands and at Marketing agencies, during the start of the Internet era. Exciting, yes, but talk about anxiety and burnout! I have personal experience and insight into the long hours and deliverable demands put upon Marketing teams, then and now. It’s true that the pandemic did not create burnout; organizations and certain professions had been experiencing it for many years before Covid (think healthcare, teachers, social-workers and the Tech industry, where burnout and long hours is somewhat of a badge of honor for start-ups).</p>
<p>Today I hear several times daily, from leaders and their staffs across industries and functions, about how burned out and anxious they feel, all the time. What’s worse, burnout can lead to Quiet Quitting --- that’s a new trendy term given to describe “not taking your job too seriously”. We’ve all had folks like these on our teams – the ones who do the bare minimum of work, or don’t go above and beyond, or focus more energy on life outside of work. Yet now, burnout is causing some high-performers to quiet quit.</p>
<p>How’s the mental health of your marketing teams? Are demanding deliverables and unrealistic work hours causing your star performers to burnout or quiet quit?</p>
<p>In the context of today’s business environment, where 30% of workers claimed in 2020 they were living with an anxiety disorder (and 42% of people in 20s), showering attention on staff and employees is one strategy for addressing the burnout and anxiety crisis facing global organizations today. That attention includes more frequent connection and communication with your teams; making sure members find purpose and joy in their work; and providing targeted growth opportunities and well-understood expectations about career paths for Millennials, GenZers and high-performers alike.</p>
<p>In their book, Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done, Chester Elton and Adrian Gostick declare that in order to retain the best young workers, and reduce unnecessary career anxiety in their people, it is vital that leaders address concerns about job security, growth and advancement.</p>
<p>Having grown up as ‘digital natives, the authors note, Millennials and GenZ workers in particular are more anxious about their jobs as a result. While Millennials are looking for job security, more than 75% of GenZ workers believe they should be promoted after a year on the job. Leaders must recognize that it’s that nagging anxiety in their employees’ minds that will eventually impact how productive or committed they are when it comes to the work they do.</p>
<p>No matter what causes the anxiousness, or what Generation your staff members associate with, here are some ways Marketing leaders can engage to address staff burnout and anxiety and get things done:</p>
<ol>
<li>Create more steps for growth along the promotional ladder: Rather than a traditional two-year promotional approach, some companies have developed innovative programs that break-up the steps to advancing by providing milestones, pay bumps, title increases, and performance hurdles every 6-months. They have learned that more frequent career feedback, better chances for getting ahead and some self-direction are very effective at building morale and contributing to overall company success.</li>
<li>Coach on how to get ahead : I find a lot of early- and mid-career individuals who don’t yet recognize that they can take charge of their own career development by adding new skills or gaining new experience. Leaders can be proactive in helping staff feel confident about doing this, as well as teaching them to produce the kind of outcomes and business value that senior leaders will care about. That ultimately, will put them on the road to advancement.</li>
<li>Help assess skills and motivations: We know that anxiety shows up because of a fear of the unknown, unfamiliar and uncertain. One aspect of that uncertainty among Millennials, Gen Z workers, and even high-performers, is wondering if the path their ambition has led them to is actually the path they most want to take. I’ve seen many times where taking a certain job moves individuals into roles they are not qualified for, or maybe not really even interested in, because they see it as a way advance or get to a higher level. Leaders can help employees learn quickly that passion and doing work they find rewarding is just as important, if not more, than compensation and promotions. In my experience, the former is what drives satisfaction and abundance around the latter.</li>
<li>Encourage peer-to-peer support: Having resources such as Google or YouTube available to employees as one way to learn a new skill, means they will rely less on you as their leader for learning. In addition, most younger workers will seek out the advice of friends or their on-line communities, rather than induce their own anxiety by having to ask a manager how to do something or admit they don’t know. Leaders can proactively embrace the peer-to-peer learning approach to address this underlying anxiety by finding structured and more ad hoc ways to bring individuals together to share experiences and coach and mentor each other around day-to-day workplace challenges.</li>
</ol>
<p>We can help Marketing leaders and teams address the organizational risks of too many deliverables and demanding hours that lead to burnout and quiet quitting. Our Addressing Burnout and Beating Anxiety programs range from lunch and learns for covering the basics, to on-site or virtual, interactive training and coaching programs that help build resilience strategies and beat anxiety. </p>',
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'bio' => '<p>Loretta is a leadership coach, executive advisor, trainer, and workshop facilitator who has inspired and coached many highly motivated professionals and teams in dynamic and constantly changing business environments. In 2004 she founded Loretta Stagnitto Leadership Associates, and in 2011 she launched The “I Know” System™ for Personal and Team Leadership Development. Loretta created this unique coaching methodology after years of interpreting how good managers become great leaders and how productive teams evolve into high-performing ones.</p>',
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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 16, 'active' => true, 'slug' => 'how’s-the-mental-health-of-your-marketing-teams', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'How’s the Mental Health of Your Marketing Teams?', 'author' => 'Loretta Stagnitto', 'body_text' => '<p><strong>Demanding Times and Deliverables Create Anxiety Overload and Talent Burn Out</strong></p> <p>Just as the pandemic becomes endemic, we can now lay claim to another global Epidemic, namely Anxiety and Burnout in the workplace.</p> <p>Not entirely created by the unprecedented impact of Covid, but certainly heightened by it, mental health concerns about an overabundance of anxiety and burnout in the workplace are at an all-time high. So much so that the U.S. Preventative Services Task force, a panel of medical experts, recently recommended for the first time that doctors screen all their adult patients under 65 for anxiety. It made the same recommendation for children and teenagers earlier this year, all with the intent to help prevent mental health disorders from going undetected and untreated for years or even decades to come.</p> <p>And that’s not all. After conducting its own research of the global workforce in 2021, Gallup declared that employees around the world are experiencing stress at an “all-time-high level, and worry, anger, and sadness” are still above pre-pandemic levels. Considered an “organizational risk”, they note that leaders who don’t pay attention to employee well-being can be blindsided by burnout of their top performers, and high quit rates.</p> <p><strong><em>“If anxiety is not your number 1 issue in the workplace, it should be number 1A.” Chester Elton and Adrian Gostick, Anxiety at Work, 2021</em></strong></p> <p>Before becoming an Executive and Leadership Coach, I spent the first two decades of my career running large scale PR and Marketing campaigns for both internal brands and at Marketing agencies, during the start of the Internet era. Exciting, yes, but talk about anxiety and burnout! I have personal experience and insight into the long hours and deliverable demands put upon Marketing teams, then and now. It’s true that the pandemic did not create burnout; organizations and certain professions had been experiencing it for many years before Covid (think healthcare, teachers, social-workers and the Tech industry, where burnout and long hours is somewhat of a badge of honor for start-ups).</p> <p>Today I hear several times daily, from leaders and their staffs across industries and functions, about how burned out and anxious they feel, all the time. What’s worse, burnout can lead to Quiet Quitting --- that’s a new trendy term given to describe “not taking your job too seriously”. We’ve all had folks like these on our teams – the ones who do the bare minimum of work, or don’t go above and beyond, or focus more energy on life outside of work. Yet now, burnout is causing some high-performers to quiet quit.</p> <p>How’s the mental health of your marketing teams? Are demanding deliverables and unrealistic work hours causing your star performers to burnout or quiet quit?</p> <p>In the context of today’s business environment, where 30% of workers claimed in 2020 they were living with an anxiety disorder (and 42% of people in 20s), showering attention on staff and employees is one strategy for addressing the burnout and anxiety crisis facing global organizations today. That attention includes more frequent connection and communication with your teams; making sure members find purpose and joy in their work; and providing targeted growth opportunities and well-understood expectations about career paths for Millennials, GenZers and high-performers alike.</p> <p>In their book, Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done, Chester Elton and Adrian Gostick declare that in order to retain the best young workers, and reduce unnecessary career anxiety in their people, it is vital that leaders address concerns about job security, growth and advancement.</p> <p>Having grown up as ‘digital natives, the authors note, Millennials and GenZ workers in particular are more anxious about their jobs as a result. While Millennials are looking for job security, more than 75% of GenZ workers believe they should be promoted after a year on the job. Leaders must recognize that it’s that nagging anxiety in their employees’ minds that will eventually impact how productive or committed they are when it comes to the work they do.</p> <p>No matter what causes the anxiousness, or what Generation your staff members associate with, here are some ways Marketing leaders can engage to address staff burnout and anxiety and get things done:</p> <ol> <li>Create more steps for growth along the promotional ladder: Rather than a traditional two-year promotional approach, some companies have developed innovative programs that break-up the steps to advancing by providing milestones, pay bumps, title increases, and performance hurdles every 6-months. They have learned that more frequent career feedback, better chances for getting ahead and some self-direction are very effective at building morale and contributing to overall company success.</li> <li>Coach on how to get ahead : I find a lot of early- and mid-career individuals who don’t yet recognize that they can take charge of their own career development by adding new skills or gaining new experience. Leaders can be proactive in helping staff feel confident about doing this, as well as teaching them to produce the kind of outcomes and business value that senior leaders will care about. That ultimately, will put them on the road to advancement.</li> <li>Help assess skills and motivations: We know that anxiety shows up because of a fear of the unknown, unfamiliar and uncertain. One aspect of that uncertainty among Millennials, Gen Z workers, and even high-performers, is wondering if the path their ambition has led them to is actually the path they most want to take. I’ve seen many times where taking a certain job moves individuals into roles they are not qualified for, or maybe not really even interested in, because they see it as a way advance or get to a higher level. Leaders can help employees learn quickly that passion and doing work they find rewarding is just as important, if not more, than compensation and promotions. In my experience, the former is what drives satisfaction and abundance around the latter.</li> <li>Encourage peer-to-peer support: Having resources such as Google or YouTube available to employees as one way to learn a new skill, means they will rely less on you as their leader for learning. In addition, most younger workers will seek out the advice of friends or their on-line communities, rather than induce their own anxiety by having to ask a manager how to do something or admit they don’t know. Leaders can proactively embrace the peer-to-peer learning approach to address this underlying anxiety by finding structured and more ad hoc ways to bring individuals together to share experiences and coach and mentor each other around day-to-day workplace challenges.</li> </ol> <p>We can help Marketing leaders and teams address the organizational risks of too many deliverables and demanding hours that lead to burnout and quiet quitting. Our Addressing Burnout and Beating Anxiety programs range from lunch and learns for covering the basics, to on-site or virtual, interactive training and coaching programs that help build resilience strategies and beat anxiety. </p>', 'image_path' => '/data/images/e/e/f/eef10bc5676dbef38343ea243769a295.jpg', 'banner_image_path' => '/data/images/c/4/6/c468fb0c6cd58fc1fcff36034bc25a72.jpg', 'halfcard_image_path' => '/data/images/3/3/2/3321fe18ff15b24c1a40b7b3d01fbb29.jpg', 'bio' => '<p>Loretta is a leadership coach, executive advisor, trainer, and workshop facilitator who has inspired and coached many highly motivated professionals and teams in dynamic and constantly changing business environments. In 2004 she founded Loretta Stagnitto Leadership Associates, and in 2011 she launched The “I Know” System™ for Personal and Team Leadership Development. Loretta created this unique coaching methodology after years of interpreting how good managers become great leaders and how productive teams evolve into high-performing ones.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Demanding Times and Deliverables Create Anxiety Overload and Talent Burn Out</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
How’s the Mental Health of Your Marketing Teams?
Demanding Times and Deliverables Create Anxiety Overload and Talent Burn Out Read More
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'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
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$blogs = object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc',
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$page_title = 'Newsletter Overview'
$page = 'newsletter-overview'
$section = 'Blogs'
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$site_title = 'Growth Guidance Center'
$cards = object(Cake\ORM\Query) {
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$blog = object(Cake\ORM\Entity) {
'id' => (int) 15,
'active' => true,
'slug' => 'future-state-the-customer-intuitive-enterprise',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'Future State: The Customer Intuitive Enterprise',
'author' => 'Tom Kaneshige',
'body_text' => '<p>If you have the power to anticipate how customers will react to, say, a competitive offer or even a global pandemic, what kind of impact would this have on your revenue growth plans? Probably a lot. It’ll also likely make your company wiser in its investments and more efficient in its operations, saving boatloads of money in the process.</p>
<p> </p>
<p>“The holy grail is for companies to become anticipatory,” says Keyur Desai, former chief data officer at TD Ameritrade, in a <a href="https://cmocouncil.org/thought-leadership/reports/forging-the-future-of-customer-experience">new CMO Council report</a>. “If you’re postured that way as a company, it’s much cheaper to operate rather than being reactive.”</p>
<p> </p>
<p>We call companies that have a data-driven ability to anticipate customer behavior as a “customer-intuitive enterprise,” or CIE. Through data insights, such a company could anticipate needs and surprise customers in delightful ways. A customer heading to the grocery store, for instance, might trip a geofence and receive a shopping list with their preferences based on historical buying patterns, as well as discounts and special offers.</p>
<p> </p>
<p>No one is there yet; the vast majority of brands aren’t even close. Nearly 60% of marketers point to inconsistencies with the depth and granularity of customer insights, while a shocking 36% admit they don’t have the data to know their consumers, let alone anticipate needs, according to the CMO Council.</p>
<p> </p>
<p>Companies still rely on people to make intuitive hunches about what customers will do next, only to bring in data and analytics afterward to see if those hunches were right. Companies can’t lead with data and analytics because they have a fractured data foundation, insufficient or bad data, a poor understanding of the data supply chain, and a corporate culture fixated on the short-term, not the future-state.</p>
<p> </p>
<p>It’s too bad, too.</p>
<p> </p>
<p>“Can we predict how certain threats make customers behave? Maybe, if we game theory it out,” a marketing executive told me. “Could we have predicted how people would react to COVID-19? Probably, if we had time to do so.”</p>
<p> </p>',
'image_path' => '/data/images/1/6/1/161e02e2d31fae87c3f0623cddd87f43.jpg',
'banner_image_path' => '/data/images/4/7/9/4794d03e74ae70c9a7a147d2554148a2.jpg',
'halfcard_image_path' => '/data/images/e/5/8/e58d3b2f846033f9821a5f2845c73ae9.jpg',
'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a class="c-link" href="mailto:tkaneshige@cmocouncil.org" target="_blank" rel="noopener noreferrer" data-stringify-link="mailto:tkaneshige@cmocouncil.org" data-sk="tooltip_parent">tkaneshige@cmocouncil.org</a>.</p>',
'created' => object(Cake\I18n\FrozenTime) {},
'modified' => object(Cake\I18n\FrozenTime) {},
'listing_text' => '<p>If you have the power to anticipate how customers will react to, say, a competitive offer or even a global pandemic, what kind of impact would this have on your revenue growth plans? </p>',
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'[accessible]' => [
'*' => true
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'[repository]' => 'Blogs'
}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'listing_text' => 'text' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\BlogsTable) {} } $page_title = 'Newsletter Overview' $page = 'newsletter-overview' $section = 'Blogs' $section_title = 'Newsletter' $site_title = 'Growth Guidance Center' $cards = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, 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`ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ ':c0' => [ [maximum depth reached] ], ':c1' => [ [maximum depth reached] ], ':c2' => [ [maximum depth reached] ], ':c3' => [ [maximum depth reached] ], ':c4' => [ [maximum depth reached] ], ':c5' => [ [maximum depth reached] ], ':c6' => [ [maximum depth 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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 15, 'active' => true, 'slug' => 'future-state-the-customer-intuitive-enterprise', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Future State: The Customer Intuitive Enterprise', 'author' => 'Tom Kaneshige', 'body_text' => '<p>If you have the power to anticipate how customers will react to, say, a competitive offer or even a global pandemic, what kind of impact would this have on your revenue growth plans? Probably a lot. It’ll also likely make your company wiser in its investments and more efficient in its operations, saving boatloads of money in the process.</p> <p> </p> <p>“The holy grail is for companies to become anticipatory,” says Keyur Desai, former chief data officer at TD Ameritrade, in a <a href="https://cmocouncil.org/thought-leadership/reports/forging-the-future-of-customer-experience">new CMO Council report</a>. “If you’re postured that way as a company, it’s much cheaper to operate rather than being reactive.”</p> <p> </p> <p>We call companies that have a data-driven ability to anticipate customer behavior as a “customer-intuitive enterprise,” or CIE. Through data insights, such a company could anticipate needs and surprise customers in delightful ways. A customer heading to the grocery store, for instance, might trip a geofence and receive a shopping list with their preferences based on historical buying patterns, as well as discounts and special offers.</p> <p> </p> <p>No one is there yet; the vast majority of brands aren’t even close. Nearly 60% of marketers point to inconsistencies with the depth and granularity of customer insights, while a shocking 36% admit they don’t have the data to know their consumers, let alone anticipate needs, according to the CMO Council.</p> <p> </p> <p>Companies still rely on people to make intuitive hunches about what customers will do next, only to bring in data and analytics afterward to see if those hunches were right. Companies can’t lead with data and analytics because they have a fractured data foundation, insufficient or bad data, a poor understanding of the data supply chain, and a corporate culture fixated on the short-term, not the future-state.</p> <p> </p> <p>It’s too bad, too.</p> <p> </p> <p>“Can we predict how certain threats make customers behave? Maybe, if we game theory it out,” a marketing executive told me. “Could we have predicted how people would react to COVID-19? Probably, if we had time to do so.”</p> <p> </p>', 'image_path' => '/data/images/1/6/1/161e02e2d31fae87c3f0623cddd87f43.jpg', 'banner_image_path' => '/data/images/4/7/9/4794d03e74ae70c9a7a147d2554148a2.jpg', 'halfcard_image_path' => '/data/images/e/5/8/e58d3b2f846033f9821a5f2845c73ae9.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a class="c-link" href="mailto:tkaneshige@cmocouncil.org" target="_blank" rel="noopener noreferrer" data-stringify-link="mailto:tkaneshige@cmocouncil.org" data-sk="tooltip_parent">tkaneshige@cmocouncil.org</a>.</p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>If you have the power to anticipate how customers will react to, say, a competitive offer or even a global pandemic, what kind of impact would this have on your revenue growth plans? </p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Future State: The Customer Intuitive Enterprise
If you have the power to anticipate how customers will react to, say, a competitive offer or even a global pandemic, what kind of impact would this have on your revenue growth plans? Read More
BLOG
Notice (8): Undefined variable: card [APP/Template/Blogs/landing.ctp, line 138]Code Context
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$blog = object(Cake\ORM\Entity) {
'id' => (int) 14,
'active' => true,
'slug' => 'can-e-commerce-save-the-day',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'Can E-Commerce Save the Day?',
'author' => 'Tom Kaneshige',
'body_text' => '<p>Seismic changes are afoot, the pandemic upending the status quo. The coronavirus is rapidly ushering in the age of the low-touch economy and all-digital selling. If you’ve been hesitant in the past, now is the time to make dramatic changes to your business.</p>
<p>What to do? Speed your transition from costly salespeople to e-commerce.</p>
<p>In terms of cost-cutting, it just makes sense. Salespeople take up a lion’s share of the payroll — some are the highest paid employees in a company — and their overhead can consume up to 30% of a sale. Contrast this with digital marketing, inside sales and e-commerce transactions. We’re talking pennies on the dollar in cost of sales.</p>
<p>More importantly, customers want a digital interaction with brands. According to Forrester Research, a whopping 68% of B2B buyers found going online superior to interacting with a salesperson, and 62% said they could finalize selection criteria or vendor list solely on digital content.</p>
<p>Companies haven’t missed the signs: 42% of B2B companies planned to decrease investments in field sales reps, with 13% shifting those resources to less expensive inside “digital” sellers.</p>
<p>These studies were done <em>before</em> the pandemic made everything digital.</p>
<p>Of course, digital marketing efforts and e-commerce aren’t going to cut it for companies selling complex goods. There’s room at the top for the high-powered, consultative seller. Complex goods and services still require salespeople with deep product knowledge, business-outcome strategy and customer insights, in order to piece together solutions.</p>
<p>But companies with less complex selling scenarios should be marching double time toward e-commerce.</p>',
'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg',
'banner_image_path' => '/data/images/e/2/a/e2a8c5ba9f4fe3d218d254fbf29208eb.jpg',
'halfcard_image_path' => '/data/images/8/2/8/8285fad0e523702727a47e73eec04b2e.jpg',
'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a>. </p>',
'created' => object(Cake\I18n\FrozenTime) {},
'modified' => object(Cake\I18n\FrozenTime) {},
'listing_text' => '<p>Seismic changes are afoot, the pandemic upending the status quo. The coronavirus is rapidly ushering in the age of the low-touch economy and all-digital selling. If you’ve been hesitant in the past, now is the time to make dramatic changes to your business.</p>',
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}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, 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`ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'listing_text' => 'text' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\BlogsTable) {} } $page_title = 'Newsletter Overview' $page = 'newsletter-overview' $section = 'Blogs' $section_title = 'Newsletter' $site_title = 'Growth Guidance Center' $cards = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ ':c0' => [ [maximum depth reached] ], ':c1' => [ [maximum depth reached] ], ':c2' => [ [maximum depth reached] ], ':c3' => [ [maximum depth reached] ], ':c4' => [ [maximum depth reached] ], ':c5' => [ [maximum depth reached] ], ':c6' => [ [maximum depth reached] ] ], 'defaultTypes' => [ 'Cards__id' => 'integer', 'Cards.id' => 'integer', 'id' => 'integer', 'Cards__slot' => 'string', 'Cards.slot' => 'string', 'slot' => 'string', 'Cards__content_type_id' => 'integer', 'Cards.content_type_id' => 'integer', 'content_type_id' => 'integer', 'Cards__content_id' => 'integer', 'Cards.content_id' => 'integer', 'content_id' => 'integer', 'Cards__image_path' => 'string', 'Cards.image_path' => 'string', 'image_path' => 'string', 'Cards__altTag' => 'string', 'Cards.altTag' => 'string', 'altTag' => 'string', 'Cards__url' => 'string', 'Cards.url' => 'string', 'url' => 'string', 'Cards__override' => 'text', 'Cards.override' => 'text', 'override' => 'text', 'Cards__created' => 'datetime', 'Cards.created' => 'datetime', 'created' => 'datetime', 'Cards__modified' => 'datetime', 'Cards.modified' => 'datetime', 'modified' => 'datetime', 'Articles__id' => 'integer', 'Articles.id' => 'integer', 'Articles__title' => 'string', 'Articles.title' => 'string', 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'Programs.created' => 'datetime', 'Programs__modified' => 'datetime', 'Programs.modified' => 'datetime', 'Downloads__id' => 'integer', 'Downloads.id' => 'integer', 'Downloads__title' => 'string', 'Downloads.title' => 'string', 'Downloads__subtitle' => 'string', 'Downloads.subtitle' => 'string', 'Downloads__date' => 'date', 'Downloads.date' => 'date', 'Downloads__listing_text' => 'text', 'Downloads.listing_text' => 'text', 'Downloads__url' => 'string', 'Downloads.url' => 'string', 'Downloads__enable' => 'boolean', 'Downloads.enable' => 'boolean', 'Downloads__feature' => 'boolean', 'Downloads.feature' => 'boolean', 'Downloads__file_path' => 'string', 'Downloads.file_path' => 'string', 'file_path' => 'string', 'Downloads__image_path' => 'string', 'Downloads.image_path' => 'string', 'Downloads__publisher' => 'string', 'Downloads.publisher' => 'string', 'Downloads__author' => 'string', 'Downloads.author' => 'string', 'Downloads__created' => 'datetime', 'Downloads.created' => 'datetime', 'Downloads__modified' => 'datetime', 'Downloads.modified' => 'datetime', 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'Facts__id' => 'integer', 'Facts.id' => 'integer', 'Facts__enable' => 'boolean', 'Facts.enable' => 'boolean', 'Facts__feature' => 'boolean', 'Facts.feature' => 'boolean', 'Facts__date' => 'date', 'Facts.date' => 'date', 'Facts__fact_text' => 'text', 'Facts.fact_text' => 'text', 'fact_text' => 'text', 'Facts__url' => 'string', 'Facts.url' => 'string', 'Facts__publisher' => 'string', 'Facts.publisher' => 'string', 'Facts__created' => 'datetime', 'Facts.created' => 'datetime', 'Facts__modified' => 'datetime', 'Facts.modified' => 'datetime', 'Perspectives__id' => 'integer', 'Perspectives.id' => 'integer', 'Perspectives__enable' => 'boolean', 'Perspectives.enable' => 'boolean', 'Perspectives__feature' => 'boolean', 'Perspectives.feature' => 'boolean', 'Perspectives__title' => 'string', 'Perspectives.title' => 'string', 'Perspectives__slug' => 'string', 'Perspectives.slug' => 'string', 'Perspectives__name' => 'string', 'Perspectives.name' => 'string', 'name' => 'string', 'Perspectives__job_title' => 'string', 'Perspectives.job_title' => 'string', 'job_title' => 'string', 'Perspectives__company' => 'string', 'Perspectives.company' => 'string', 'company' => 'string', 'Perspectives__date' => 'date', 'Perspectives.date' => 'date', 'Perspectives__listing_text' => 'text', 'Perspectives.listing_text' => 'text', 'Perspectives__quote_text' => 'text', 'Perspectives.quote_text' => 'text', 'quote_text' => 'text', 'Perspectives__body_text' => 'text', 'Perspectives.body_text' => 'text', 'Perspectives__image_path' => 'string', 'Perspectives.image_path' => 'string', 'Perspectives__logo_image_path' => 'string', 'Perspectives.logo_image_path' => 'string', 'logo_image_path' => 'string', 'Perspectives__keyword' => 'text', 'Perspectives.keyword' => 'text', 'Perspectives__og_description' => 'text', 'Perspectives.og_description' => 'text', 'Perspectives__created' => 'datetime', 'Perspectives.created' => 'datetime', 'Perspectives__modified' => 'datetime', 'Perspectives.modified' => 'datetime', 'Perspectives__pov' => 'boolean', 'Perspectives.pov' => 'boolean', 'pov' => 'boolean', 'Perspectives__pov_image_path' => 'string', 'Perspectives.pov_image_path' => 'string', 'pov_image_path' => 'string', 'Perspectives__bio' => 'text', 'Perspectives.bio' => 'text', 'ContentTypes__id' => 'integer', 'ContentTypes.id' => 'integer', 'ContentTypes__name' => 'string', 'ContentTypes.name' => 'string', 'ContentTypes__created' => 'datetime', 'ContentTypes.created' => 'datetime', 'ContentTypes__type_order' => 'integer', 'ContentTypes.type_order' => 'integer', 'type_order' => 'integer' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ 'Articles' => [[maximum depth reached]], 'Programs' => [[maximum depth reached]], 'Downloads' => [[maximum depth reached]], 'Blogs' => [[maximum depth reached]], 'Facts' => [[maximum depth reached]], 'Perspectives' => [[maximum depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 14, 'active' => true, 'slug' => 'can-e-commerce-save-the-day', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Can E-Commerce Save the Day?', 'author' => 'Tom Kaneshige', 'body_text' => '<p>Seismic changes are afoot, the pandemic upending the status quo. The coronavirus is rapidly ushering in the age of the low-touch economy and all-digital selling. If you’ve been hesitant in the past, now is the time to make dramatic changes to your business.</p> <p>What to do? Speed your transition from costly salespeople to e-commerce.</p> <p>In terms of cost-cutting, it just makes sense. Salespeople take up a lion’s share of the payroll — some are the highest paid employees in a company — and their overhead can consume up to 30% of a sale. Contrast this with digital marketing, inside sales and e-commerce transactions. We’re talking pennies on the dollar in cost of sales.</p> <p>More importantly, customers want a digital interaction with brands. According to Forrester Research, a whopping 68% of B2B buyers found going online superior to interacting with a salesperson, and 62% said they could finalize selection criteria or vendor list solely on digital content.</p> <p>Companies haven’t missed the signs: 42% of B2B companies planned to decrease investments in field sales reps, with 13% shifting those resources to less expensive inside “digital” sellers.</p> <p>These studies were done <em>before</em> the pandemic made everything digital.</p> <p>Of course, digital marketing efforts and e-commerce aren’t going to cut it for companies selling complex goods. There’s room at the top for the high-powered, consultative seller. Complex goods and services still require salespeople with deep product knowledge, business-outcome strategy and customer insights, in order to piece together solutions.</p> <p>But companies with less complex selling scenarios should be marching double time toward e-commerce.</p>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/e/2/a/e2a8c5ba9f4fe3d218d254fbf29208eb.jpg', 'halfcard_image_path' => '/data/images/8/2/8/8285fad0e523702727a47e73eec04b2e.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a>. </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Seismic changes are afoot, the pandemic upending the status quo. The coronavirus is rapidly ushering in the age of the low-touch economy and all-digital selling. If you’ve been hesitant in the past, now is the time to make dramatic changes to your business.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Can E-Commerce Save the Day?
Seismic changes are afoot, the pandemic upending the status quo. The coronavirus is rapidly ushering in the age of the low-touch economy and all-digital selling. If you’ve been hesitant in... Read More
BLOG
Notice (8): Undefined variable: card [APP/Template/Blogs/landing.ctp, line 138]Code Context
<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">
$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp'
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'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc',
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'repository' => object(App\Model\Table\BlogsTable) {}
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'page_title' => 'Newsletter Overview',
'page' => 'newsletter-overview',
'section' => 'Blogs',
'section_title' => 'Newsletter',
'site_title' => 'Growth Guidance Center',
'cards' => object(Cake\ORM\Query) {
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'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
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$blogs = object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc',
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$section = 'Blogs'
$section_title = 'Newsletter'
$site_title = 'Growth Guidance Center'
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}
$blog = object(Cake\ORM\Entity) {
'id' => (int) 13,
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'slug' => 'six-changes-to-consumer-behavior',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'Six Changes to Consumer Behavior',
'author' => 'Tom Kaneshige',
'body_text' => '<p>Today’s consumer has been forever marked by the global pandemic and economic upheaval.</p>
<p>McKinsey has identified six potentially important changes in consumer behavior that will impact how companies (and marketers) engage with them.</p>
<p>Here they are:</p>
<ol>
<li><strong>Digital shopping.</strong> Consumers are turning to digital and reduced-contact ways of accessing products and services. Marketers will need to draw insights from a new wave of digital data in order to better personalize offers and messages.<br /><br /></li>
<li><strong>E-services.</strong> <br />Consumers expect to access services digitally, such as telemedicine visits. Companies will need to develop partner ecosystems with e-service platform vendors and adjacent e-service providers in order to reach these consumers.<br /><br /></li>
<li><strong>Home central.</strong> <br />A shelter-in-place culture has turned the home into command central. Consumers are likely to continue devouring new home-entertainment options. Marketers will need to engage with smart devices and interfaces across the home.<br /><br /></li>
<li><strong>Local community.</strong> Reduced travel has put the spotlight on hyperlocalization. Companies will need to rewire their operating model to provide a more granular presence at scale.<br /><br /></li>
<li><strong>Trust and safety.</strong> Consumers will only visit physical stores and restaurants that they trust are virus free. They’ll prefer contactless activities, such as curbside pickup and self-checkout. Companies will need to think through a broader range of shopping experiences.<br /><br /></li>
<li><strong>Social values.</strong> The recent surge in activism has given consumers a greater sense of their power in holding companies accountable. Companies must communicate a strong sense of their brand’s purpose.</li>
</ol>
<p>You can read about them in <a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal?cid=other-eml-alt-mip-mck&hlkid=e19b43c695db4d39bee590573a445ba9&hctky=11642845&hdpid=ea605a62-74e0-413f-9efa-a55960d60112">more detail here</a>.</p>',
'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg',
'banner_image_path' => '/data/images/0/4/0/040b4b0e0b9cc2b86b8e1748263b2078.jpg',
'halfcard_image_path' => '/data/images/1/0/5/105a40c3ba14f6298f42cec6114f7c5f.jpg',
'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a>. </p>',
'created' => object(Cake\I18n\FrozenTime) {},
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'listing_text' => '<p>Today’s consumer has been forever marked by the global pandemic and economic upheaval</p>',
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}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'listing_text' => 'text' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\BlogsTable) {} } $page_title = 'Newsletter Overview' $page = 'newsletter-overview' $section = 'Blogs' $section_title = 'Newsletter' $site_title = 'Growth Guidance Center' $cards = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ ':c0' => [ [maximum depth reached] ], ':c1' => [ [maximum depth reached] ], ':c2' => [ [maximum depth reached] ], ':c3' => [ [maximum depth reached] ], ':c4' => [ [maximum depth reached] ], ':c5' => [ [maximum depth reached] ], ':c6' => [ [maximum depth reached] ] ], 'defaultTypes' => [ 'Cards__id' => 'integer', 'Cards.id' => 'integer', 'id' => 'integer', 'Cards__slot' => 'string', 'Cards.slot' => 'string', 'slot' => 'string', 'Cards__content_type_id' => 'integer', 'Cards.content_type_id' => 'integer', 'content_type_id' => 'integer', 'Cards__content_id' => 'integer', 'Cards.content_id' => 'integer', 'content_id' => 'integer', 'Cards__image_path' => 'string', 'Cards.image_path' => 'string', 'image_path' => 'string', 'Cards__altTag' => 'string', 'Cards.altTag' => 'string', 'altTag' => 'string', 'Cards__url' => 'string', 'Cards.url' => 'string', 'url' => 'string', 'Cards__override' => 'text', 'Cards.override' => 'text', 'override' => 'text', 'Cards__created' => 'datetime', 'Cards.created' => 'datetime', 'created' => 'datetime', 'Cards__modified' => 'datetime', 'Cards.modified' => 'datetime', 'modified' => 'datetime', 'Articles__id' => 'integer', 'Articles.id' => 'integer', 'Articles__title' => 'string', 'Articles.title' => 'string', 'title' => 'string', 'Articles__date' => 'date', 'Articles.date' => 'date', 'date' => 'date', 'Articles__listing_text' => 'text', 'Articles.listing_text' => 'text', 'listing_text' => 'text', 'Articles__url' => 'string', 'Articles.url' => 'string', 'Articles__publisher' => 'string', 'Articles.publisher' => 'string', 'publisher' => 'string', 'Articles__author' => 'string', 'Articles.author' => 'string', 'author' => 'string', 'Articles__enable' => 'boolean', 'Articles.enable' => 'boolean', 'enable' => 'boolean', 'Articles__feature' => 'boolean', 'Articles.feature' => 'boolean', 'feature' => 'boolean', 'Articles__created' => 'datetime', 'Articles.created' => 'datetime', 'Articles__modified' => 'datetime', 'Articles.modified' => 'datetime', 'Programs__id' => 'integer', 'Programs.id' => 'integer', 'Programs__enable' => 'boolean', 'Programs.enable' => 'boolean', 'Programs__feature' => 'boolean', 'Programs.feature' => 'boolean', 'Programs__slug' => 'string', 'Programs.slug' => 'string', 'slug' => 'string', 'Programs__no_title' => 'boolean', 'Programs.no_title' => 'boolean', 'no_title' => 'boolean', 'Programs__past_program' => 'boolean', 'Programs.past_program' => 'boolean', 'past_program' => 'boolean', 'Programs__title' => 'string', 'Programs.title' => 'string', 'Programs__subtitle' => 'string', 'Programs.subtitle' => 'string', 'subtitle' => 'string', 'Programs__listing_text' => 'text', 'Programs.listing_text' => 'text', 'Programs__body_text' => 'text', 'Programs.body_text' => 'text', 'body_text' => 'text', 'Programs__image_path' => 'string', 'Programs.image_path' => 'string', 'Programs__header_image_path' => 'string', 'Programs.header_image_path' => 'string', 'header_image_path' => 'string', 'Programs__altTag' => 'integer', 'Programs.altTag' => 'integer', 'Programs__keyword' => 'text', 'Programs.keyword' => 'text', 'keyword' => 'text', 'Programs__og_description' => 'text', 'Programs.og_description' => 'text', 'og_description' => 'text', 'Programs__created' => 'datetime', 'Programs.created' => 'datetime', 'Programs__modified' => 'datetime', 'Programs.modified' => 'datetime', 'Downloads__id' => 'integer', 'Downloads.id' => 'integer', 'Downloads__title' => 'string', 'Downloads.title' => 'string', 'Downloads__subtitle' => 'string', 'Downloads.subtitle' => 'string', 'Downloads__date' => 'date', 'Downloads.date' => 'date', 'Downloads__listing_text' => 'text', 'Downloads.listing_text' => 'text', 'Downloads__url' => 'string', 'Downloads.url' => 'string', 'Downloads__enable' => 'boolean', 'Downloads.enable' => 'boolean', 'Downloads__feature' => 'boolean', 'Downloads.feature' => 'boolean', 'Downloads__file_path' => 'string', 'Downloads.file_path' => 'string', 'file_path' => 'string', 'Downloads__image_path' => 'string', 'Downloads.image_path' => 'string', 'Downloads__publisher' => 'string', 'Downloads.publisher' => 'string', 'Downloads__author' => 'string', 'Downloads.author' => 'string', 'Downloads__created' => 'datetime', 'Downloads.created' => 'datetime', 'Downloads__modified' => 'datetime', 'Downloads.modified' => 'datetime', 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'Facts__id' => 'integer', 'Facts.id' => 'integer', 'Facts__enable' => 'boolean', 'Facts.enable' => 'boolean', 'Facts__feature' => 'boolean', 'Facts.feature' => 'boolean', 'Facts__date' => 'date', 'Facts.date' => 'date', 'Facts__fact_text' => 'text', 'Facts.fact_text' => 'text', 'fact_text' => 'text', 'Facts__url' => 'string', 'Facts.url' => 'string', 'Facts__publisher' => 'string', 'Facts.publisher' => 'string', 'Facts__created' => 'datetime', 'Facts.created' => 'datetime', 'Facts__modified' => 'datetime', 'Facts.modified' => 'datetime', 'Perspectives__id' => 'integer', 'Perspectives.id' => 'integer', 'Perspectives__enable' => 'boolean', 'Perspectives.enable' => 'boolean', 'Perspectives__feature' => 'boolean', 'Perspectives.feature' => 'boolean', 'Perspectives__title' => 'string', 'Perspectives.title' => 'string', 'Perspectives__slug' => 'string', 'Perspectives.slug' => 'string', 'Perspectives__name' => 'string', 'Perspectives.name' => 'string', 'name' => 'string', 'Perspectives__job_title' => 'string', 'Perspectives.job_title' => 'string', 'job_title' => 'string', 'Perspectives__company' => 'string', 'Perspectives.company' => 'string', 'company' => 'string', 'Perspectives__date' => 'date', 'Perspectives.date' => 'date', 'Perspectives__listing_text' => 'text', 'Perspectives.listing_text' => 'text', 'Perspectives__quote_text' => 'text', 'Perspectives.quote_text' => 'text', 'quote_text' => 'text', 'Perspectives__body_text' => 'text', 'Perspectives.body_text' => 'text', 'Perspectives__image_path' => 'string', 'Perspectives.image_path' => 'string', 'Perspectives__logo_image_path' => 'string', 'Perspectives.logo_image_path' => 'string', 'logo_image_path' => 'string', 'Perspectives__keyword' => 'text', 'Perspectives.keyword' => 'text', 'Perspectives__og_description' => 'text', 'Perspectives.og_description' => 'text', 'Perspectives__created' => 'datetime', 'Perspectives.created' => 'datetime', 'Perspectives__modified' => 'datetime', 'Perspectives.modified' => 'datetime', 'Perspectives__pov' => 'boolean', 'Perspectives.pov' => 'boolean', 'pov' => 'boolean', 'Perspectives__pov_image_path' => 'string', 'Perspectives.pov_image_path' => 'string', 'pov_image_path' => 'string', 'Perspectives__bio' => 'text', 'Perspectives.bio' => 'text', 'ContentTypes__id' => 'integer', 'ContentTypes.id' => 'integer', 'ContentTypes__name' => 'string', 'ContentTypes.name' => 'string', 'ContentTypes__created' => 'datetime', 'ContentTypes.created' => 'datetime', 'ContentTypes__type_order' => 'integer', 'ContentTypes.type_order' => 'integer', 'type_order' => 'integer' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ 'Articles' => [[maximum depth reached]], 'Programs' => [[maximum depth reached]], 'Downloads' => [[maximum depth reached]], 'Blogs' => [[maximum depth reached]], 'Facts' => [[maximum depth reached]], 'Perspectives' => [[maximum depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 13, 'active' => true, 'slug' => 'six-changes-to-consumer-behavior', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Six Changes to Consumer Behavior', 'author' => 'Tom Kaneshige', 'body_text' => '<p>Today’s consumer has been forever marked by the global pandemic and economic upheaval.</p> <p>McKinsey has identified six potentially important changes in consumer behavior that will impact how companies (and marketers) engage with them.</p> <p>Here they are:</p> <ol> <li><strong>Digital shopping.</strong> Consumers are turning to digital and reduced-contact ways of accessing products and services. Marketers will need to draw insights from a new wave of digital data in order to better personalize offers and messages.<br /><br /></li> <li><strong>E-services.</strong> <br />Consumers expect to access services digitally, such as telemedicine visits. Companies will need to develop partner ecosystems with e-service platform vendors and adjacent e-service providers in order to reach these consumers.<br /><br /></li> <li><strong>Home central.</strong> <br />A shelter-in-place culture has turned the home into command central. Consumers are likely to continue devouring new home-entertainment options. Marketers will need to engage with smart devices and interfaces across the home.<br /><br /></li> <li><strong>Local community.</strong> Reduced travel has put the spotlight on hyperlocalization. Companies will need to rewire their operating model to provide a more granular presence at scale.<br /><br /></li> <li><strong>Trust and safety.</strong> Consumers will only visit physical stores and restaurants that they trust are virus free. They’ll prefer contactless activities, such as curbside pickup and self-checkout. Companies will need to think through a broader range of shopping experiences.<br /><br /></li> <li><strong>Social values.</strong> The recent surge in activism has given consumers a greater sense of their power in holding companies accountable. Companies must communicate a strong sense of their brand’s purpose.</li> </ol> <p>You can read about them in <a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/reimagining-marketing-in-the-next-normal?cid=other-eml-alt-mip-mck&hlkid=e19b43c695db4d39bee590573a445ba9&hctky=11642845&hdpid=ea605a62-74e0-413f-9efa-a55960d60112">more detail here</a>.</p>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/0/4/0/040b4b0e0b9cc2b86b8e1748263b2078.jpg', 'halfcard_image_path' => '/data/images/1/0/5/105a40c3ba14f6298f42cec6114f7c5f.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a>. </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Today’s consumer has been forever marked by the global pandemic and economic upheaval</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Six Changes to Consumer Behavior
Today’s consumer has been forever marked by the global pandemic and economic upheaval Read More
BLOG
Notice (8): Undefined variable: card [APP/Template/Blogs/landing.ctp, line 138]Code Context
<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">
$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp'
$dataForView = [
'blogs' => object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc',
'params' => [[maximum depth reached]],
'defaultTypes' => [
[maximum depth reached]
],
'decorators' => (int) 1,
'executed' => true,
'hydrate' => true,
'buffered' => true,
'formatters' => (int) 0,
'mapReducers' => (int) 0,
'contain' => [[maximum depth reached]],
'matching' => [[maximum depth reached]],
'extraOptions' => [[maximum depth reached]],
'repository' => object(App\Model\Table\BlogsTable) {}
},
'page_title' => 'Newsletter Overview',
'page' => 'newsletter-overview',
'section' => 'Blogs',
'section_title' => 'Newsletter',
'site_title' => 'Growth Guidance Center',
'cards' => object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
'params' => [
[maximum depth reached]
],
'defaultTypes' => [
[maximum depth reached]
],
'decorators' => (int) 1,
'executed' => true,
'hydrate' => true,
'buffered' => true,
'formatters' => (int) 0,
'mapReducers' => (int) 0,
'contain' => [
[maximum depth reached]
],
'matching' => [[maximum depth reached]],
'extraOptions' => [[maximum depth reached]],
'repository' => object(App\Model\Table\CardsTable) {}
},
'auth_user' => null,
'session' => object(Cake\Network\Session) {
[protected] _engine => null
[protected] _started => null
[protected] _lifetime => '108000'
[protected] _isCLI => false
}
]
$blogs = object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc',
'params' => [],
'defaultTypes' => [
'Blogs__id' => 'integer',
'Blogs.id' => 'integer',
'id' => 'integer',
'Blogs__active' => 'boolean',
'Blogs.active' => 'boolean',
'active' => 'boolean',
'Blogs__slug' => 'string',
'Blogs.slug' => 'string',
'slug' => 'string',
'Blogs__date' => 'date',
'Blogs.date' => 'date',
'date' => 'date',
'Blogs__title' => 'string',
'Blogs.title' => 'string',
'title' => 'string',
'Blogs__author' => 'string',
'Blogs.author' => 'string',
'author' => 'string',
'Blogs__body_text' => 'text',
'Blogs.body_text' => 'text',
'body_text' => 'text',
'Blogs__image_path' => 'string',
'Blogs.image_path' => 'string',
'image_path' => 'string',
'Blogs__banner_image_path' => 'string',
'Blogs.banner_image_path' => 'string',
'banner_image_path' => 'string',
'Blogs__halfcard_image_path' => 'string',
'Blogs.halfcard_image_path' => 'string',
'halfcard_image_path' => 'string',
'Blogs__bio' => 'text',
'Blogs.bio' => 'text',
'bio' => 'text',
'Blogs__created' => 'datetime',
'Blogs.created' => 'datetime',
'created' => 'datetime',
'Blogs__modified' => 'datetime',
'Blogs.modified' => 'datetime',
'modified' => 'datetime',
'Blogs__listing_text' => 'text',
'Blogs.listing_text' => 'text',
'listing_text' => 'text'
],
'decorators' => (int) 1,
'executed' => true,
'hydrate' => true,
'buffered' => true,
'formatters' => (int) 0,
'mapReducers' => (int) 0,
'contain' => [],
'matching' => [],
'extraOptions' => [],
'repository' => object(App\Model\Table\BlogsTable) {}
}
$page_title = 'Newsletter Overview'
$page = 'newsletter-overview'
$section = 'Blogs'
$section_title = 'Newsletter'
$site_title = 'Growth Guidance Center'
$cards = object(Cake\ORM\Query) {
'(help)' => 'This is a Query object, to get the results execute or iterate it.',
'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6',
'params' => [
':c0' => [
[maximum depth reached]
],
':c1' => [
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],
':c2' => [
[maximum depth reached]
],
':c3' => [
[maximum depth reached]
],
':c4' => [
[maximum depth reached]
],
':c5' => [
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':c6' => [
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]
],
'defaultTypes' => [
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'slot' => 'string',
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'override' => 'text',
'Cards__created' => 'datetime',
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'modified' => 'datetime',
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'title' => 'string',
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'date' => 'date',
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'subtitle' => 'string',
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'Programs__keyword' => 'text',
'Programs.keyword' => 'text',
'keyword' => 'text',
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'og_description' => 'text',
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'fact_text' => 'text',
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'Facts.publisher' => 'string',
'Facts__created' => 'datetime',
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'Facts.modified' => 'datetime',
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'Perspectives.id' => 'integer',
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'company' => 'string',
'Perspectives__date' => 'date',
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'quote_text' => 'text',
'Perspectives__body_text' => 'text',
'Perspectives.body_text' => 'text',
'Perspectives__image_path' => 'string',
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'title' => '5 Hallmarks for Winning in the Crisis',
'author' => 'Tom Kaneshige',
'body_text' => '<p>Through global research on shifting consumer sentiment, McKinsey & Company has identified five hallmarks among companies that are really strengthening their position through this crisis. Brian Gregg, senior partner at McKinsey & Company, Americas leader in the Marketing and Sales practice, describes them:</p>
<p><u>The first hallmark is the ability to be ambidextrous.</u> You have to operate at two, if not three, speeds simultaneously — and do them well. There’s obviously the navigating the here and now, the day to day, the hour to hour speed. That’s a critical capability. CMOs need to make sure every customer and employee is safe as stores reopen. The next speed is to prepare one, two, three months ahead. How do you continue to win consumers in the recovery? And then there is the third speed: reimagining what life post-COVID is going to look like — the customer experiences to offer, the revenue streams to invest in, and the business model evolution itself.</p>
<p><u>The second hallmark is this idea of reimagining the business.</u> Consumers tell us virtualization of products and service is not going away. The amount of digital media being consumed and the importance of digital touch points is likely going to stick. In fact, one of our big findings is that over half of consumers believe they will stick with some of the new brands and new digital journeys after the crisis. Therefore, now is the time for CMOs to reimagine the value proposition in this more virtual world.</p>
<p><u>The third hallmark is granularity.</u> Marketers have always needed to be personalized, of course, but we are hitting a whole new level. For example, the importance of hyper-local has never been so strong. We’re seeing a new magnitude in sales variability from zip code to zip code, category to category, that is critical for marketers to understand. This variability is likely to remain true for some time given consumer uncertainty; marketers must be able to quickly identify and predict where demand is going to surge (and not). This is a unique opportunity to meet this demand with the right messaging, content and customer promise. </p>
<p><u>The fourth hallmark is adopting an agile operating model in this virtual context.</u> We have talked a long time about agile marketing and the importance of being able to be where the consumer needs you to be at the right time, but how you pull that off in a virtual world is even more interesting. We are seeing some companies rewire their ways of working — viewing the virtual context as a “clean sheet” opportunity — rearchitecting media plans and thinking about reallocation of dollars across different messages and media channels.</p>
<p><u>The fifth hallmark is the concept of self-banked growth.</u> Many companies are unclear on the near-term future of revenues and cash flow. And yet winning consumers and keeping them engaged and loyal isn’t free. Therefore, marketers need to consider how to self-bank their investment. We have seen marketing leaders achieve anywhere between 10 to 30 percent of efficiency across the marketing cost envelope, where reducing the spend does not have to affect the customer — and ultimately can self-bank growth investments.</p>',
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'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>',
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'listing_text' => '<p>Through global research on shifting consumer sentiment, McKinsey & Company has identified five hallmarks among companies that are really strengthening their position through this crisis. Brian Gregg, senior partner at McKinsey & Company, Americas leader in the Marketing and Sales practice, describes them:</p>',
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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 12, 'active' => true, 'slug' => '5-hallmarks-for-winning-in-the-crisis', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => '5 Hallmarks for Winning in the Crisis', 'author' => 'Tom Kaneshige', 'body_text' => '<p>Through global research on shifting consumer sentiment, McKinsey & Company has identified five hallmarks among companies that are really strengthening their position through this crisis. Brian Gregg, senior partner at McKinsey & Company, Americas leader in the Marketing and Sales practice, describes them:</p> <p><u>The first hallmark is the ability to be ambidextrous.</u> You have to operate at two, if not three, speeds simultaneously — and do them well. There’s obviously the navigating the here and now, the day to day, the hour to hour speed. That’s a critical capability. CMOs need to make sure every customer and employee is safe as stores reopen. The next speed is to prepare one, two, three months ahead. How do you continue to win consumers in the recovery? And then there is the third speed: reimagining what life post-COVID is going to look like — the customer experiences to offer, the revenue streams to invest in, and the business model evolution itself.</p> <p><u>The second hallmark is this idea of reimagining the business.</u> Consumers tell us virtualization of products and service is not going away. The amount of digital media being consumed and the importance of digital touch points is likely going to stick. In fact, one of our big findings is that over half of consumers believe they will stick with some of the new brands and new digital journeys after the crisis. Therefore, now is the time for CMOs to reimagine the value proposition in this more virtual world.</p> <p><u>The third hallmark is granularity.</u> Marketers have always needed to be personalized, of course, but we are hitting a whole new level. For example, the importance of hyper-local has never been so strong. We’re seeing a new magnitude in sales variability from zip code to zip code, category to category, that is critical for marketers to understand. This variability is likely to remain true for some time given consumer uncertainty; marketers must be able to quickly identify and predict where demand is going to surge (and not). This is a unique opportunity to meet this demand with the right messaging, content and customer promise. </p> <p><u>The fourth hallmark is adopting an agile operating model in this virtual context.</u> We have talked a long time about agile marketing and the importance of being able to be where the consumer needs you to be at the right time, but how you pull that off in a virtual world is even more interesting. We are seeing some companies rewire their ways of working — viewing the virtual context as a “clean sheet” opportunity — rearchitecting media plans and thinking about reallocation of dollars across different messages and media channels.</p> <p><u>The fifth hallmark is the concept of self-banked growth.</u> Many companies are unclear on the near-term future of revenues and cash flow. And yet winning consumers and keeping them engaged and loyal isn’t free. Therefore, marketers need to consider how to self-bank their investment. We have seen marketing leaders achieve anywhere between 10 to 30 percent of efficiency across the marketing cost envelope, where reducing the spend does not have to affect the customer — and ultimately can self-bank growth investments.</p>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/0/3/3/03371fe08eecc92da42edcc7b68aaeca.jpg', 'halfcard_image_path' => '/data/images/b/e/5/be51bda482ddf0e5d88324043226ce55.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Through global research on shifting consumer sentiment, McKinsey & Company has identified five hallmarks among companies that are really strengthening their position through this crisis. Brian Gregg, senior partner at McKinsey & Company, Americas leader in the Marketing and Sales practice, describes them:</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
5 Hallmarks for Winning in the Crisis
Through global research on shifting consumer sentiment, McKinsey & Company has identified five hallmarks among companies that are really strengthening their position through this crisis. Brian... Read More
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$blog = object(Cake\ORM\Entity) {
'id' => (int) 11,
'active' => true,
'slug' => 'shifting-sands-of-buying-behavior',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'Shifting Sands of Buying Behavior',
'author' => 'Tom Kaneshige',
'body_text' => '<p>Last month, my puppy got off her leash and ran toward a nearby woman — I panicked. Will she whip out her phone, record the incident, and report me to animal control? Will she yell at me about my poor doggy training skills? There’s a lot of anger these days.</p>
<p>The woman, nearly in tears, bent down and began petting and playing with the puppy, saying somewhat jokingly, “I haven’t been touched by anyone for months!”</p>
<p>We are living in a weird low-touch economy where human behavior is practically impossible to predict. The only sure thing is that people are changing how they interact with each other and with businesses. Companies will have to quickly identify emerging behaviors, estimate how long they’ll last, and deliver a new customer experience.</p>
<p>It’s already happening. One-way signs for aisles at grocery stores. Required masks and six feet of social distancing. Robots replacing human interaction. Travel restrictions. Isolated vulnerable groups. Empty corporate event venues. Plastic glass separating merchants and consumers. And, of course, the suddenly ubiquitous Zoom meetup, including virtual babysitters.</p>
<p>The low-touch economy will define our lives for a couple of years, says the Board of Innovation in a new report, “The Winners of the Low Touch Economy.” The report found that 85 percent of companies experienced negative revenue impact from the health crisis, ranging from mildly negative to catastrophic.</p>
<p><strong>Related: Frost & Sullivan webinar </strong><strong>“</strong><strong>Market Impact of COVID-19: How to Respond, Reset, and Rebound.” </strong><a href="https://hub.frost.com/covid19-impact-direct/"><strong>Register here</strong></a><strong> for replay.</strong></p>
<p>Yet, there are a few winners as well; new consumer behaviors and societal changes mean new opportunities. Board of Innovation cites five success cases in the no-touch economy: Tiktok for connecting to remote customers, Shopify for supporting e-commerce, Panera Bread for food delivery, Peloton for at-home workouts, and Beyond Meat as an alternative supply chain.</p>
<p>Not all of these new customer experiences will endure. In a report entitled “Elevating Customer Experience Excellence in the Next Normal,” McKinsey & Company classifies behavioral changes into categories with varying levels of staying power.</p>
<p>For example, professional videoconferencing might be exciting right now, but it won’t be so popular once people return to offices. Wellness apps and telemedicine will likely stick around, but restaurant delivery probably won’t.</p>
<p>"The most successful companies to date have been adept at understanding which behaviors and experiences are picking up steam and making targeted investments to address them,” McKinsey says in the report.</p>
<p>Companies have a few waypoints to help them navigate the low-touch economy. For starters, there will be a greater emphasis on health and safety with lesser human contact. Accept a safe and contactless customer journey as your default, McKinsey says.</p>
<p>In the face of unpredictable human behavior, a contactless default sounds like the smart bet. Sure, I got lucky with my puppy last month but things didn’t go so well a few days later.</p>
<p>Another woman passed too close, and my enthusiastic puppy — a high-energy border collie — brushed up against her leg. The enraged woman fled, her sandals flying off her feet, yelling, “Don’t you know that dog can give me coronavirus?!"</p>
<p>Welcome to the no-touch economy.</p>',
'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg',
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'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>',
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'listing_text' => '<p>Last month, my puppy got off her leash and ran toward a nearby woman — I panicked. Will she whip out her phone, record the incident, and report me to animal control? Will she yell at me about my poor doggy training skills? There’s a lot of anger these days.</p>',
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}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, 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'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs 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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 11, 'active' => true, 'slug' => 'shifting-sands-of-buying-behavior', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Shifting Sands of Buying Behavior', 'author' => 'Tom Kaneshige', 'body_text' => '<p>Last month, my puppy got off her leash and ran toward a nearby woman — I panicked. Will she whip out her phone, record the incident, and report me to animal control? Will she yell at me about my poor doggy training skills? There’s a lot of anger these days.</p> <p>The woman, nearly in tears, bent down and began petting and playing with the puppy, saying somewhat jokingly, “I haven’t been touched by anyone for months!”</p> <p>We are living in a weird low-touch economy where human behavior is practically impossible to predict. The only sure thing is that people are changing how they interact with each other and with businesses. Companies will have to quickly identify emerging behaviors, estimate how long they’ll last, and deliver a new customer experience.</p> <p>It’s already happening. One-way signs for aisles at grocery stores. Required masks and six feet of social distancing. Robots replacing human interaction. Travel restrictions. Isolated vulnerable groups. Empty corporate event venues. Plastic glass separating merchants and consumers. And, of course, the suddenly ubiquitous Zoom meetup, including virtual babysitters.</p> <p>The low-touch economy will define our lives for a couple of years, says the Board of Innovation in a new report, “The Winners of the Low Touch Economy.” The report found that 85 percent of companies experienced negative revenue impact from the health crisis, ranging from mildly negative to catastrophic.</p> <p><strong>Related: Frost & Sullivan webinar </strong><strong>“</strong><strong>Market Impact of COVID-19: How to Respond, Reset, and Rebound.” </strong><a href="https://hub.frost.com/covid19-impact-direct/"><strong>Register here</strong></a><strong> for replay.</strong></p> <p>Yet, there are a few winners as well; new consumer behaviors and societal changes mean new opportunities. Board of Innovation cites five success cases in the no-touch economy: Tiktok for connecting to remote customers, Shopify for supporting e-commerce, Panera Bread for food delivery, Peloton for at-home workouts, and Beyond Meat as an alternative supply chain.</p> <p>Not all of these new customer experiences will endure. In a report entitled “Elevating Customer Experience Excellence in the Next Normal,” McKinsey & Company classifies behavioral changes into categories with varying levels of staying power.</p> <p>For example, professional videoconferencing might be exciting right now, but it won’t be so popular once people return to offices. Wellness apps and telemedicine will likely stick around, but restaurant delivery probably won’t.</p> <p>"The most successful companies to date have been adept at understanding which behaviors and experiences are picking up steam and making targeted investments to address them,” McKinsey says in the report.</p> <p>Companies have a few waypoints to help them navigate the low-touch economy. For starters, there will be a greater emphasis on health and safety with lesser human contact. Accept a safe and contactless customer journey as your default, McKinsey says.</p> <p>In the face of unpredictable human behavior, a contactless default sounds like the smart bet. Sure, I got lucky with my puppy last month but things didn’t go so well a few days later.</p> <p>Another woman passed too close, and my enthusiastic puppy — a high-energy border collie — brushed up against her leg. The enraged woman fled, her sandals flying off her feet, yelling, “Don’t you know that dog can give me coronavirus?!"</p> <p>Welcome to the no-touch economy.</p>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/b/3/8/b38f96b382552a8db3dfc9ddf7b81e16.jpg', 'halfcard_image_path' => '/data/images/d/5/7/d575ecdadd21e937c55a19e5c30b5bf2.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Last month, my puppy got off her leash and ran toward a nearby woman — I panicked. Will she whip out her phone, record the incident, and report me to animal control? Will she yell at me about my poor doggy training skills? There’s a lot of anger these days.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Shifting Sands of Buying Behavior
Last month, my puppy got off her leash and ran toward a nearby woman — I panicked. Will she whip out her phone, record the incident, and report me to animal control? Will she yell at me about... Read More
BLOG
Notice (8): Undefined variable: card [APP/Template/Blogs/landing.ctp, line 138]Code Context
<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">
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'title' => 'Bold Action Required',
'author' => 'Tom Kaneshige',
'body_text' => '<p>When COVID-19 steamrolled China, a large car-rental company saw business crater — a 95 percent free fall in orders in February. Many companies can’t survive such a massive spiral in demand. Worse, the travel-related company was stuck in the cross-hairs of a pandemic with little hope of recovery. The moment called for decisive action.</p>
<p>And so the company invested in social listening.</p>
<p>This might not sound like conventional wisdom, but the company knew that the way forward was to find out how customers were reacting to their new circumstance. Here’s what it heard: Tech companies in southern China were telling employees not to use public transportation, rather they needed to find other means for getting to the office.</p>
<p>A new market was rising from the ashes of the pandemic, and the car-rental company seized the opportunity. It launched targeted ad campaigns promoting a week-long rental with five days paid and two days free. Within seven weeks, the company recovered about 90 percent of its business, reported McKinsey & Company in an article entitled, “<a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/rapid-revenue-recovery-a-road-map-for-post-covid-19-growth">Rapid Revenue Recovery: A Road Map for Post-COVID-19 Growth</a>.”</p>
<p>This is the sort of bold action needed to survive in today’s turbulent times. Market insights gleaned from the latest customer data, followed by a sense of urgency in data analysis and decision making, can help even the most challenged companies stem the tide.</p>
<p><strong>Related: Frost & Sullivan webinar </strong><strong>“</strong><strong>Market Impact of COVID-19: How to Respond, Reset, and Rebound.” </strong><a href="https://hub.frost.com/covid19-impact-direct/"><strong>Register here</strong></a><strong> for replay.</strong></p>
<p>In fact, “acting with urgency” is one of the mantras McKinsey preaches to companies trying to recover revenue. Companies might have to launch a new e-commerce business in a matter of weeks or give away products to earn customer loyalty, McKinsey says.</p>
<p>What’s behind all this urgency? Simply put, there are fewer dollars in play. McKinsey estimates that consumers might cut back as much as 50 percent of discretionary spending. In B2B, nearly 50 percent of companies have already cut their short-term spending. A similar percentage expects to reduce long-term budgets, too.</p>
<p>If companies don’t act quickly, they’ll lose to competitors with the wherewithal to get there first. In order to spark a culture of speed and agility, companies will have to empower employees to jump on a conference call, figure out a solution and make decisions with autonomy.</p>
<p>Along this theme of rapid response and revenue recovery, the CMO Council is readying a slew of new thought leadership studies, which include:</p>
<ul>
<li><em><strong>Defining a new “customer intuitive enterprise” model for predicting customer behavior</strong></em></li>
<li><em><strong>Helping companies achieve top line and bottom-line growth through data-driven analytics around “customer economics”</strong></em></li>
<li><em><strong>Mapping routes to recovery through more effective omni-channel digital engagement and commerce</strong></em></li>
</ul>',
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'halfcard_image_path' => '/data/images/1/0/3/1031dcff1c1345a6d2218ed37b9b1352.jpg',
'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>',
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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 10, 'active' => true, 'slug' => 'bold-action-required', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Bold Action Required', 'author' => 'Tom Kaneshige', 'body_text' => '<p>When COVID-19 steamrolled China, a large car-rental company saw business crater — a 95 percent free fall in orders in February. Many companies can’t survive such a massive spiral in demand. Worse, the travel-related company was stuck in the cross-hairs of a pandemic with little hope of recovery. The moment called for decisive action.</p> <p>And so the company invested in social listening.</p> <p>This might not sound like conventional wisdom, but the company knew that the way forward was to find out how customers were reacting to their new circumstance. Here’s what it heard: Tech companies in southern China were telling employees not to use public transportation, rather they needed to find other means for getting to the office.</p> <p>A new market was rising from the ashes of the pandemic, and the car-rental company seized the opportunity. It launched targeted ad campaigns promoting a week-long rental with five days paid and two days free. Within seven weeks, the company recovered about 90 percent of its business, reported McKinsey & Company in an article entitled, “<a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/rapid-revenue-recovery-a-road-map-for-post-covid-19-growth">Rapid Revenue Recovery: A Road Map for Post-COVID-19 Growth</a>.”</p> <p>This is the sort of bold action needed to survive in today’s turbulent times. Market insights gleaned from the latest customer data, followed by a sense of urgency in data analysis and decision making, can help even the most challenged companies stem the tide.</p> <p><strong>Related: Frost & Sullivan webinar </strong><strong>“</strong><strong>Market Impact of COVID-19: How to Respond, Reset, and Rebound.” </strong><a href="https://hub.frost.com/covid19-impact-direct/"><strong>Register here</strong></a><strong> for replay.</strong></p> <p>In fact, “acting with urgency” is one of the mantras McKinsey preaches to companies trying to recover revenue. Companies might have to launch a new e-commerce business in a matter of weeks or give away products to earn customer loyalty, McKinsey says.</p> <p>What’s behind all this urgency? Simply put, there are fewer dollars in play. McKinsey estimates that consumers might cut back as much as 50 percent of discretionary spending. In B2B, nearly 50 percent of companies have already cut their short-term spending. A similar percentage expects to reduce long-term budgets, too.</p> <p>If companies don’t act quickly, they’ll lose to competitors with the wherewithal to get there first. In order to spark a culture of speed and agility, companies will have to empower employees to jump on a conference call, figure out a solution and make decisions with autonomy.</p> <p>Along this theme of rapid response and revenue recovery, the CMO Council is readying a slew of new thought leadership studies, which include:</p> <ul> <li><em><strong>Defining a new “customer intuitive enterprise” model for predicting customer behavior</strong></em></li> <li><em><strong>Helping companies achieve top line and bottom-line growth through data-driven analytics around “customer economics”</strong></em></li> <li><em><strong>Mapping routes to recovery through more effective omni-channel digital engagement and commerce</strong></em></li> </ul>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/6/6/a/66a199441d733c1769f38ddbbd69460d.jpg', 'halfcard_image_path' => '/data/images/1/0/3/1031dcff1c1345a6d2218ed37b9b1352.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>When COVID-19 steamrolled China, a large car-rental company saw business crater — a 95 percent free fall in orders in February. Many companies can’t survive such a massive spiral in demand. </p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Bold Action Required
When COVID-19 steamrolled China, a large car-rental company saw business crater — a 95 percent free fall in orders in February. Many companies can’t survive such a massive spiral in... Read More
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$blog = object(Cake\ORM\Entity) {
'id' => (int) 9,
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'slug' => 'four-post-pandemic-predictions',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'Four Post-Pandemic Predictions',
'author' => 'Tom Kaneshige',
'body_text' => '<p>It’s difficult to imagine what the business world will look like after this is over, or at least, after a things settle down. But I’m going to give it a try anyway. Here are my four takes on the biggest changes with the most staying power in the wake of the pandemic.</p>
<ol>
<li>Remote Work Is Here to Stay</li>
</ol>
<p>People don’t like change, yet current circumstances have forced it upon them. There’s no bigger change to daily lives than working from home.</p>
<p>This is now the new normal, so what will make people change back? Nothing. They’re no longer facing long commutes, regularly filling up gas tanks, and grooming themselves daily to go into the office. More importantly, they’re realizing micro-managers have been lying to them for years — that is, working from home doesn’t lead to lower productivity.</p>
<p>At-home workforces have enormous implications for all sorts of industries, from fashion to automotive to commercial real estate to cooking and cleaning products. Generally speaking, many companies will dramatically reduce overhead by passing on costs of work spaces, networking and utilities to employees. Remote workers also tend to take advantage of bring-your-own-devices, or BYOD, policies.</p>
<p><strong>[Related: Join KPMG and CMO Council on our four-part webinar series, </strong><a href="https://www.cmocouncil.org/thought-leadership/programs/marketing-mandate-2020-pivot-your-plans-optimize-your-spend"><strong>Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend</strong></a><strong>.]</strong></p>
<ol start="2">
<li>B2B and B2C E-Commerce — I’m Buying It!</li>
</ol>
<p>Digital first? It’s digital all day, every day. We’ve known for a while that B2B e-commerce was growing faster than B2C e-commerce, but the pandemic has no doubt accelerated us toward this new normal. In Italy alone, e-commerce transactions have risen 81 percent since the end of February, according to McKinsey.</p>
<p>For companies dragging their feet toward digital transformation, their success (or survival) now depends on picking up lost ground quickly. Conversely, companies ahead in digital tools and analytics have a huge advantage. The new B2B digital battlefield will come down to the e-commerce experience, such as configure-price-quote capabilities and machine learning powering dynamic pricing, cross-selling and up-selling.</p>
<ol start="3">
<li>E-Learning All The Time</li>
</ol>
<p>So far, more than 26 million people have filed for employment in the past five weeks. This number will surely rise in the weeks ahead. Many of the lost jobs won’t be coming back, or at least, not enough of them. The good news: <a href="../../newsletter/editors-note/the-growth-mindset-hope-springs-eternal">New ecosystems</a>, industries and business models will emerge in the post-pandemic landscape.</p>
<p>But this means people will need new skills. As with many college students today, these skills won’t be taught in a classroom, rather in e-learning environments. Once people get used to learning new things this way, they won’t want to change. Companies will conduct onboarding, sales enablement and other training needs via e-learning, too.</p>
<ol start="4">
<li>Automation Limits Human Contact</li>
</ol>
<p>Along the lines of unemployment, manufacturers and other companies will drive automation to replace people, in order to minimize human contact. Welcome to the new “low touch economy,” says the Board of Innovation, “where the post-Covid 19 era will have an economy shaped by new habits and regulations based on reduced close-contact interaction and tight travel and hygiene restrictions.”</p>
<p>Automation already regularly happens following periods of great economic hardship, not simply for reduced human contact. A recent McKinsey report cited Brookings Institution findings showing that the pace of automation increased during each of the three recessions occurring over the past 30 years.</p>',
'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg',
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'halfcard_image_path' => '/data/images/1/2/3/123a6441232708fb769b4e485eeb99d7.jpg',
'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>',
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'listing_text' => '<p>It’s difficult to imagine what the business world will look like after this is over, or at least, after a things settle down. But I’m going to give it a try anyway. Here are my four takes on the biggest changes with the most staying power in the wake of the pandemic.</p>',
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}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, 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'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs 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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 9, 'active' => true, 'slug' => 'four-post-pandemic-predictions', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Four Post-Pandemic Predictions', 'author' => 'Tom Kaneshige', 'body_text' => '<p>It’s difficult to imagine what the business world will look like after this is over, or at least, after a things settle down. But I’m going to give it a try anyway. Here are my four takes on the biggest changes with the most staying power in the wake of the pandemic.</p> <ol> <li>Remote Work Is Here to Stay</li> </ol> <p>People don’t like change, yet current circumstances have forced it upon them. There’s no bigger change to daily lives than working from home.</p> <p>This is now the new normal, so what will make people change back? Nothing. They’re no longer facing long commutes, regularly filling up gas tanks, and grooming themselves daily to go into the office. More importantly, they’re realizing micro-managers have been lying to them for years — that is, working from home doesn’t lead to lower productivity.</p> <p>At-home workforces have enormous implications for all sorts of industries, from fashion to automotive to commercial real estate to cooking and cleaning products. Generally speaking, many companies will dramatically reduce overhead by passing on costs of work spaces, networking and utilities to employees. Remote workers also tend to take advantage of bring-your-own-devices, or BYOD, policies.</p> <p><strong>[Related: Join KPMG and CMO Council on our four-part webinar series, </strong><a href="https://www.cmocouncil.org/thought-leadership/programs/marketing-mandate-2020-pivot-your-plans-optimize-your-spend"><strong>Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend</strong></a><strong>.]</strong></p> <ol start="2"> <li>B2B and B2C E-Commerce — I’m Buying It!</li> </ol> <p>Digital first? It’s digital all day, every day. We’ve known for a while that B2B e-commerce was growing faster than B2C e-commerce, but the pandemic has no doubt accelerated us toward this new normal. In Italy alone, e-commerce transactions have risen 81 percent since the end of February, according to McKinsey.</p> <p>For companies dragging their feet toward digital transformation, their success (or survival) now depends on picking up lost ground quickly. Conversely, companies ahead in digital tools and analytics have a huge advantage. The new B2B digital battlefield will come down to the e-commerce experience, such as configure-price-quote capabilities and machine learning powering dynamic pricing, cross-selling and up-selling.</p> <ol start="3"> <li>E-Learning All The Time</li> </ol> <p>So far, more than 26 million people have filed for employment in the past five weeks. This number will surely rise in the weeks ahead. Many of the lost jobs won’t be coming back, or at least, not enough of them. The good news: <a href="../../newsletter/editors-note/the-growth-mindset-hope-springs-eternal">New ecosystems</a>, industries and business models will emerge in the post-pandemic landscape.</p> <p>But this means people will need new skills. As with many college students today, these skills won’t be taught in a classroom, rather in e-learning environments. Once people get used to learning new things this way, they won’t want to change. Companies will conduct onboarding, sales enablement and other training needs via e-learning, too.</p> <ol start="4"> <li>Automation Limits Human Contact</li> </ol> <p>Along the lines of unemployment, manufacturers and other companies will drive automation to replace people, in order to minimize human contact. Welcome to the new “low touch economy,” says the Board of Innovation, “where the post-Covid 19 era will have an economy shaped by new habits and regulations based on reduced close-contact interaction and tight travel and hygiene restrictions.”</p> <p>Automation already regularly happens following periods of great economic hardship, not simply for reduced human contact. A recent McKinsey report cited Brookings Institution findings showing that the pace of automation increased during each of the three recessions occurring over the past 30 years.</p>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/2/6/7/267c52ff9eef15a99f8737bf3dc7cbfd.jpg', 'halfcard_image_path' => '/data/images/1/2/3/123a6441232708fb769b4e485eeb99d7.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>It’s difficult to imagine what the business world will look like after this is over, or at least, after a things settle down. But I’m going to give it a try anyway. Here are my four takes on the biggest changes with the most staying power in the wake of the pandemic.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Four Post-Pandemic Predictions
It’s difficult to imagine what the business world will look like after this is over, or at least, after a things settle down. But I’m going to give it a try anyway. Here are my four... Read More
BLOG
Notice (8): Undefined variable: card [APP/Template/Blogs/landing.ctp, line 138]Code Context
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'slug' => 'the-growth-mindset-hope-springs-eternal',
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'title' => 'The Growth Mindset: Hope Springs Eternal',
'author' => 'Tom Kaneshige',
'body_text' => '<p><em>"Hope springs eternal in the human breast;</em></p>
<p><em>Man never is, but always to be blest.</em></p>
<p><em>The soul, uneasy, and confin’d from home,</em></p>
<p><em>Rests and expatiates in a life to come."</em></p>
<p>- Alexander Pope, An Essay on Man</p>
<p> </p>
<p>Forebodings tell us the worst is yet to come. We’re bracing for a deadly spike in coronavirus victims this month. Millions of jobs have already been lost with more on the way. And now a <a href="https://www.nytimes.com/2020/04/06/business/economy/coronavirus-economy.html?action=click&module=Top%20Stories&pgtype=Homepage">New York Times headline</a> echoes what we know in our hearts: “U.S. Is Nowhere Close To Reopening The Economy, Experts Say.”</p>
<p>Yet, as the early 18th century poet Alexander Pope reminds us, it is not in our nature to despair.</p>
<p>It’s time we tap into our capacity to hope for a better future, even plan for it. Through action, we can free ourselves from the debilitating trappings of fear and dread. We can change our mindset to one of growth, says Mark Simoncelli, senior global growth acceleration, strategy and value creation executive at Frost & Sullivan.</p>
<p>"Growth isn’t always about business growth, rather it’s about not being limited by our talent or circumstance," Simoncelli says. "We’re going to constantly learn, put in the hard work, adjust. The more people who have a growth mindset, the more we’re going to see a rebound."</p>
<p>Hard to see, though, isn’t it?</p>
<p>But the signs are there, acts of cooperation even in the cut-throat worlds of business and politics. Countries are coming together to crack the vaccine at a pace unseen in modern history. GE working with Ford to transform factories into making respirators. Competitors forming partnerships and pooling resources to save industries.</p>
<p>And if you look hard enough, through the fog and bleakness, you’ll see a few bright lights in the not-too-distant future. The U.S. government plans to reinvest in infrastructure and intelligent mobility systems. Companies will come up with sterilization products, virus tracking and patient monitoring. New ecosystems will emerge, because no one wants to go through this again.</p>
<p>"There’s suffering and pain, but also heroic efforts every day," Simoncelli says. "Out of this, there will be new industries, new business models, new ways of working, new entrepreneurial ideas. And there will be lots of jobs created as the infrastructure kicks in."</p>
<p><strong>[Related: Frost & Sullivan’s webinar on April 9, 2020, “Market Impact of COVID-19: How to Respond, Reset, and Rebound.” </strong><a href="https://hub.frost.com/covid19-impact-direct/"><strong>Register here.</strong></a><strong>]</strong></p>
<p>Simoncelli’s optimism lies at the heart of the growth mindset. In action, the growth mindset confronts today’s pandemic in three ways, according to Frost & Sullivan.</p>
<p>It starts with creating a crisis management team (not unlike the military) to tackle immediate problems, such as cash flow, liquidity and cutbacks. Next step is for companies to undergo a reset, that is, prepare for a rebound or a pivot to a new business model. Lastly, a rebound may take the form of a quick "V" or slow "U," which will determine what activities to focus on.</p>
<p>Companies that took digital transformation seriously are in a better position to make a successful rebound. Digital transformation connects a business across human capital, revenue engine, operations, IT and business steering, according to Frost & Sullivan. This leads to speed, agility and smart decisions based on data insights, which are great advantages in these uncertain times.</p>
<p>"The crisis is really accelerating the need to transform your organization across the ecosystem," Simoncelli says.</p>
<p>Digitally transformed healthcare providers, for instance, will be able to execute on telehealth — the ability to offer health-related services via electronic information and communication technologies. They can better take advantage of the Federal Communications Commission’s recently announced $200 million COVID-19 telehealth program.</p>
<p>The big idea is that the ability to rebound relies on people having a growth mindset. And a growth mindset is all about hope, a belief that better days lie ahead, and that we should be preparing for them.</p>
<p>"To get out of a crisis, we can never lose hope," Simoncelli says.</p>',
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'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>',
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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 8, 'active' => true, 'slug' => 'the-growth-mindset-hope-springs-eternal', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'The Growth Mindset: Hope Springs Eternal', 'author' => 'Tom Kaneshige', 'body_text' => '<p><em>"Hope springs eternal in the human breast;</em></p> <p><em>Man never is, but always to be blest.</em></p> <p><em>The soul, uneasy, and confin’d from home,</em></p> <p><em>Rests and expatiates in a life to come."</em></p> <p>- Alexander Pope, An Essay on Man</p> <p> </p> <p>Forebodings tell us the worst is yet to come. We’re bracing for a deadly spike in coronavirus victims this month. Millions of jobs have already been lost with more on the way. And now a <a href="https://www.nytimes.com/2020/04/06/business/economy/coronavirus-economy.html?action=click&module=Top%20Stories&pgtype=Homepage">New York Times headline</a> echoes what we know in our hearts: “U.S. Is Nowhere Close To Reopening The Economy, Experts Say.”</p> <p>Yet, as the early 18th century poet Alexander Pope reminds us, it is not in our nature to despair.</p> <p>It’s time we tap into our capacity to hope for a better future, even plan for it. Through action, we can free ourselves from the debilitating trappings of fear and dread. We can change our mindset to one of growth, says Mark Simoncelli, senior global growth acceleration, strategy and value creation executive at Frost & Sullivan.</p> <p>"Growth isn’t always about business growth, rather it’s about not being limited by our talent or circumstance," Simoncelli says. "We’re going to constantly learn, put in the hard work, adjust. The more people who have a growth mindset, the more we’re going to see a rebound."</p> <p>Hard to see, though, isn’t it?</p> <p>But the signs are there, acts of cooperation even in the cut-throat worlds of business and politics. Countries are coming together to crack the vaccine at a pace unseen in modern history. GE working with Ford to transform factories into making respirators. Competitors forming partnerships and pooling resources to save industries.</p> <p>And if you look hard enough, through the fog and bleakness, you’ll see a few bright lights in the not-too-distant future. The U.S. government plans to reinvest in infrastructure and intelligent mobility systems. Companies will come up with sterilization products, virus tracking and patient monitoring. New ecosystems will emerge, because no one wants to go through this again.</p> <p>"There’s suffering and pain, but also heroic efforts every day," Simoncelli says. "Out of this, there will be new industries, new business models, new ways of working, new entrepreneurial ideas. And there will be lots of jobs created as the infrastructure kicks in."</p> <p><strong>[Related: Frost & Sullivan’s webinar on April 9, 2020, “Market Impact of COVID-19: How to Respond, Reset, and Rebound.” </strong><a href="https://hub.frost.com/covid19-impact-direct/"><strong>Register here.</strong></a><strong>]</strong></p> <p>Simoncelli’s optimism lies at the heart of the growth mindset. In action, the growth mindset confronts today’s pandemic in three ways, according to Frost & Sullivan.</p> <p>It starts with creating a crisis management team (not unlike the military) to tackle immediate problems, such as cash flow, liquidity and cutbacks. Next step is for companies to undergo a reset, that is, prepare for a rebound or a pivot to a new business model. Lastly, a rebound may take the form of a quick "V" or slow "U," which will determine what activities to focus on.</p> <p>Companies that took digital transformation seriously are in a better position to make a successful rebound. Digital transformation connects a business across human capital, revenue engine, operations, IT and business steering, according to Frost & Sullivan. This leads to speed, agility and smart decisions based on data insights, which are great advantages in these uncertain times.</p> <p>"The crisis is really accelerating the need to transform your organization across the ecosystem," Simoncelli says.</p> <p>Digitally transformed healthcare providers, for instance, will be able to execute on telehealth — the ability to offer health-related services via electronic information and communication technologies. They can better take advantage of the Federal Communications Commission’s recently announced $200 million COVID-19 telehealth program.</p> <p>The big idea is that the ability to rebound relies on people having a growth mindset. And a growth mindset is all about hope, a belief that better days lie ahead, and that we should be preparing for them.</p> <p>"To get out of a crisis, we can never lose hope," Simoncelli says.</p>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/b/2/c/b2cc6066c28d25e4cb7d45e168a13c0b.jpg', 'halfcard_image_path' => '/data/images/c/e/4/ce4090d38740a095f03b34074cde1e3f.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Forebodings tell us the worst is yet to come. We’re bracing for a deadly spike in coronavirus victims this month. Millions of jobs have already been lost with more on the way.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
The Growth Mindset: Hope Springs Eternal
Forebodings tell us the worst is yet to come. We’re bracing for a deadly spike in coronavirus victims this month. Millions of jobs have already been lost with more on the way. Read More
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$blog = object(Cake\ORM\Entity) {
'id' => (int) 7,
'active' => true,
'slug' => 'c-word-impact-survey-cmos-lack-live-data-to-better-react-and-recover',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'C-Word Impact Survey: CMOs Lack Live Data to Better React and Recover',
'author' => 'Tom Kaneshige',
'body_text' => '<p>Amid the COVID-19 chaos, CMOs are largely operating in the dark, forced to make critical decisions without essential data insights to support them. Only one third of 150 global marketers report having real-time visibility and insight into the impact of the pandemic on both demand and supply channels.</p>
<p>While 84 percent of respondents expect the coronavirus to multiply business disruption globally, only 31 percent of those surveyed by the CMO Council are satisfied with the quality, timeliness and usefulness of decision support data.</p>
<p>These are among some of the key findings from a global survey by the CMO Council, which has 16,000 members in 10,000 companies worldwide. </p>
<p>“Companies with real-time visibility into supply and demand chains are better prepared to make informed decisions, as well as adjust, re-direct or moderate marketing activity,” notes Donovan Neale-May, executive director of the CMO Council. “Unfortunately, not enough do, and so many are struggling to re-calibrate operations and spend.”</p>
<p><strong>[Related: The new CMO Council report, “Making Content Grow Into Customer Flow,” is available for free for a limited time. Download <a title="Making Content Grow Into Customer Flow" href="https://cmocouncil.org/thought-leadership/reports/making-content-grow-into-customer-flow" target="_blank" rel="noopener">here</a>.]</strong></p>
<p>The survey found that nearly all marketers are making changes to their marketing activities. Half are bracing for marketing spending cuts. Yet, a majority (62 percent) lack enough real-time visibility and insight into the pandemic’s impact across both the demand and supply chains. </p>
<p>It’s not all bad news. Less than 50 percent of marketers say they have been significantly impacted by the coronavirus outbreak, 36 percent moderately and just 17 percent say slightly.</p>
<p>Two out of three marketers are safeguarding employees and support staff extremely well. And nine out of 10 are either moderately or extremely confident with their company’s contingency, containment and recovery plans.</p>
<p>With customers, 56 percent said they’re moderately addressing customer consternation and concern. An additional 36 percent said they’re doing this extremely well.</p>
<p>“It’s good to see so many marketers planning for recovery and seeking opportunities to sustain relationships, deliver added value, and find new ways to meet needs of a transformed customer environment and channel sector,” Neale-May says.</p>
<p>Here’s an infographic that tells the story in three data points:</p>
<p><img style="width: 100%; height: auto;" src="../../../img/Corona-infographic-2_v.png" /></p>',
'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg',
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'halfcard_image_path' => '/data/images/4/4/c/44cbbb9797e09e0bcdfc035cbbfb572a.jpg',
'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>',
'created' => object(Cake\I18n\FrozenTime) {},
'modified' => object(Cake\I18n\FrozenTime) {},
'listing_text' => '<p>Amid the COVID-19 chaos, CMOs are largely operating in the dark, forced to make critical decisions without essential data insights to support them.</p>',
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}include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Notice (8): Trying to get property of non-object [APP/Template/Blogs/landing.ctp, line 138]">Code Context<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">$viewFile = '/home/growthguidance/public_html/src/Template/Blogs/landing.ctp' $dataForView = [ 'blogs' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [[maximum depth reached]], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [[maximum depth reached]], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\BlogsTable) {} }, 'page_title' => 'Newsletter Overview', 'page' => 'newsletter-overview', 'section' => 'Blogs', 'section_title' => 'Newsletter', 'site_title' => 'Growth Guidance Center', 'cards' => object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS 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`Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ [maximum depth reached] ], 'defaultTypes' => [ [maximum depth reached] ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ [maximum depth reached] ], 'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs WHERE Blogs.active ORDER BY Blogs.id desc', 'params' => [], 'defaultTypes' => [ 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'listing_text' => 'text' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\BlogsTable) {} } $page_title = 'Newsletter Overview' $page = 'newsletter-overview' $section = 'Blogs' $section_title = 'Newsletter' $site_title = 'Growth Guidance Center' $cards = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Cards.id AS `Cards__id`, Cards.slot AS `Cards__slot`, Cards.content_type_id AS `Cards__content_type_id`, Cards.content_id AS `Cards__content_id`, Cards.image_path AS `Cards__image_path`, Cards.altTag AS `Cards__altTag`, Cards.url AS `Cards__url`, Cards.override AS `Cards__override`, Cards.created AS `Cards__created`, Cards.modified AS `Cards__modified`, Articles.id AS `Articles__id`, Articles.title AS `Articles__title`, Articles.date AS `Articles__date`, Articles.listing_text AS `Articles__listing_text`, Articles.url AS `Articles__url`, Articles.publisher AS `Articles__publisher`, Articles.author AS `Articles__author`, Articles.enable AS `Articles__enable`, Articles.feature AS `Articles__feature`, Articles.created AS `Articles__created`, Articles.modified AS `Articles__modified`, Programs.id AS `Programs__id`, Programs.enable AS `Programs__enable`, Programs.feature AS `Programs__feature`, Programs.slug AS `Programs__slug`, Programs.no_title AS `Programs__no_title`, Programs.past_program AS `Programs__past_program`, Programs.title AS `Programs__title`, Programs.subtitle AS `Programs__subtitle`, Programs.listing_text AS `Programs__listing_text`, Programs.body_text AS `Programs__body_text`, Programs.image_path AS `Programs__image_path`, Programs.header_image_path AS `Programs__header_image_path`, Programs.altTag AS `Programs__altTag`, Programs.keyword AS `Programs__keyword`, Programs.og_description AS `Programs__og_description`, Programs.created AS `Programs__created`, Programs.modified AS `Programs__modified`, Downloads.id AS `Downloads__id`, Downloads.title AS `Downloads__title`, Downloads.subtitle AS `Downloads__subtitle`, Downloads.date AS `Downloads__date`, Downloads.listing_text AS `Downloads__listing_text`, Downloads.url AS `Downloads__url`, Downloads.enable AS `Downloads__enable`, Downloads.feature AS `Downloads__feature`, Downloads.file_path AS `Downloads__file_path`, Downloads.image_path AS `Downloads__image_path`, Downloads.publisher AS `Downloads__publisher`, Downloads.author AS `Downloads__author`, Downloads.created AS `Downloads__created`, Downloads.modified AS `Downloads__modified`, Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text`, Facts.id AS `Facts__id`, Facts.enable AS `Facts__enable`, Facts.feature AS `Facts__feature`, Facts.date AS `Facts__date`, Facts.fact_text AS `Facts__fact_text`, Facts.url AS `Facts__url`, Facts.publisher AS `Facts__publisher`, Facts.created AS `Facts__created`, Facts.modified AS `Facts__modified`, Perspectives.id AS `Perspectives__id`, Perspectives.enable AS `Perspectives__enable`, Perspectives.feature AS `Perspectives__feature`, Perspectives.title AS `Perspectives__title`, Perspectives.slug AS `Perspectives__slug`, Perspectives.name AS `Perspectives__name`, Perspectives.job_title AS `Perspectives__job_title`, Perspectives.company AS `Perspectives__company`, Perspectives.date AS `Perspectives__date`, Perspectives.listing_text AS `Perspectives__listing_text`, Perspectives.quote_text AS `Perspectives__quote_text`, Perspectives.body_text AS `Perspectives__body_text`, Perspectives.image_path AS `Perspectives__image_path`, Perspectives.logo_image_path AS `Perspectives__logo_image_path`, Perspectives.keyword AS `Perspectives__keyword`, Perspectives.og_description AS `Perspectives__og_description`, Perspectives.created AS `Perspectives__created`, Perspectives.modified AS `Perspectives__modified`, Perspectives.pov AS `Perspectives__pov`, Perspectives.pov_image_path AS `Perspectives__pov_image_path`, Perspectives.bio AS `Perspectives__bio`, ContentTypes.id AS `ContentTypes__id`, ContentTypes.name AS `ContentTypes__name`, ContentTypes.created AS `ContentTypes__created`, ContentTypes.type_order AS `ContentTypes__type_order` FROM cards Cards LEFT JOIN articles Articles ON (Cards.content_type_id = :c0 AND Articles.id = (Cards.content_id)) LEFT JOIN programs Programs ON (Cards.content_type_id = :c1 AND Programs.id = (Cards.content_id)) LEFT JOIN downloads Downloads ON (Cards.content_type_id = :c2 AND Downloads.id = (Cards.content_id)) LEFT JOIN blogs Blogs ON (Cards.content_type_id = :c3 AND Blogs.id = (Cards.content_id)) LEFT JOIN facts Facts ON (Cards.content_type_id = :c4 AND Facts.id = (Cards.content_id)) LEFT JOIN perspectives Perspectives ON (Cards.content_type_id = :c5 AND Perspectives.id = (Cards.content_id)) LEFT JOIN content_types ContentTypes ON ContentTypes.id = (Cards.content_type_id) WHERE slot like :c6', 'params' => [ ':c0' => [ [maximum depth reached] ], ':c1' => [ [maximum depth reached] ], ':c2' => [ [maximum depth reached] ], ':c3' => [ [maximum depth reached] ], ':c4' => [ [maximum depth reached] ], ':c5' => [ [maximum depth reached] ], ':c6' => [ [maximum depth reached] ] ], 'defaultTypes' => [ 'Cards__id' => 'integer', 'Cards.id' => 'integer', 'id' => 'integer', 'Cards__slot' => 'string', 'Cards.slot' => 'string', 'slot' => 'string', 'Cards__content_type_id' => 'integer', 'Cards.content_type_id' => 'integer', 'content_type_id' => 'integer', 'Cards__content_id' => 'integer', 'Cards.content_id' => 'integer', 'content_id' => 'integer', 'Cards__image_path' => 'string', 'Cards.image_path' => 'string', 'image_path' => 'string', 'Cards__altTag' => 'string', 'Cards.altTag' => 'string', 'altTag' => 'string', 'Cards__url' => 'string', 'Cards.url' => 'string', 'url' => 'string', 'Cards__override' => 'text', 'Cards.override' => 'text', 'override' => 'text', 'Cards__created' => 'datetime', 'Cards.created' => 'datetime', 'created' => 'datetime', 'Cards__modified' => 'datetime', 'Cards.modified' => 'datetime', 'modified' => 'datetime', 'Articles__id' => 'integer', 'Articles.id' => 'integer', 'Articles__title' => 'string', 'Articles.title' => 'string', 'title' => 'string', 'Articles__date' => 'date', 'Articles.date' => 'date', 'date' => 'date', 'Articles__listing_text' => 'text', 'Articles.listing_text' => 'text', 'listing_text' => 'text', 'Articles__url' => 'string', 'Articles.url' => 'string', 'Articles__publisher' => 'string', 'Articles.publisher' => 'string', 'publisher' => 'string', 'Articles__author' => 'string', 'Articles.author' => 'string', 'author' => 'string', 'Articles__enable' => 'boolean', 'Articles.enable' => 'boolean', 'enable' => 'boolean', 'Articles__feature' => 'boolean', 'Articles.feature' => 'boolean', 'feature' => 'boolean', 'Articles__created' => 'datetime', 'Articles.created' => 'datetime', 'Articles__modified' => 'datetime', 'Articles.modified' => 'datetime', 'Programs__id' => 'integer', 'Programs.id' => 'integer', 'Programs__enable' => 'boolean', 'Programs.enable' => 'boolean', 'Programs__feature' => 'boolean', 'Programs.feature' => 'boolean', 'Programs__slug' => 'string', 'Programs.slug' => 'string', 'slug' => 'string', 'Programs__no_title' => 'boolean', 'Programs.no_title' => 'boolean', 'no_title' => 'boolean', 'Programs__past_program' => 'boolean', 'Programs.past_program' => 'boolean', 'past_program' => 'boolean', 'Programs__title' => 'string', 'Programs.title' => 'string', 'Programs__subtitle' => 'string', 'Programs.subtitle' => 'string', 'subtitle' => 'string', 'Programs__listing_text' => 'text', 'Programs.listing_text' => 'text', 'Programs__body_text' => 'text', 'Programs.body_text' => 'text', 'body_text' => 'text', 'Programs__image_path' => 'string', 'Programs.image_path' => 'string', 'Programs__header_image_path' => 'string', 'Programs.header_image_path' => 'string', 'header_image_path' => 'string', 'Programs__altTag' => 'integer', 'Programs.altTag' => 'integer', 'Programs__keyword' => 'text', 'Programs.keyword' => 'text', 'keyword' => 'text', 'Programs__og_description' => 'text', 'Programs.og_description' => 'text', 'og_description' => 'text', 'Programs__created' => 'datetime', 'Programs.created' => 'datetime', 'Programs__modified' => 'datetime', 'Programs.modified' => 'datetime', 'Downloads__id' => 'integer', 'Downloads.id' => 'integer', 'Downloads__title' => 'string', 'Downloads.title' => 'string', 'Downloads__subtitle' => 'string', 'Downloads.subtitle' => 'string', 'Downloads__date' => 'date', 'Downloads.date' => 'date', 'Downloads__listing_text' => 'text', 'Downloads.listing_text' => 'text', 'Downloads__url' => 'string', 'Downloads.url' => 'string', 'Downloads__enable' => 'boolean', 'Downloads.enable' => 'boolean', 'Downloads__feature' => 'boolean', 'Downloads.feature' => 'boolean', 'Downloads__file_path' => 'string', 'Downloads.file_path' => 'string', 'file_path' => 'string', 'Downloads__image_path' => 'string', 'Downloads.image_path' => 'string', 'Downloads__publisher' => 'string', 'Downloads.publisher' => 'string', 'Downloads__author' => 'string', 'Downloads.author' => 'string', 'Downloads__created' => 'datetime', 'Downloads.created' => 'datetime', 'Downloads__modified' => 'datetime', 'Downloads.modified' => 'datetime', 'Blogs__id' => 'integer', 'Blogs.id' => 'integer', 'Blogs__active' => 'boolean', 'Blogs.active' => 'boolean', 'active' => 'boolean', 'Blogs__slug' => 'string', 'Blogs.slug' => 'string', 'Blogs__date' => 'date', 'Blogs.date' => 'date', 'Blogs__title' => 'string', 'Blogs.title' => 'string', 'Blogs__author' => 'string', 'Blogs.author' => 'string', 'Blogs__body_text' => 'text', 'Blogs.body_text' => 'text', 'Blogs__image_path' => 'string', 'Blogs.image_path' => 'string', 'Blogs__banner_image_path' => 'string', 'Blogs.banner_image_path' => 'string', 'banner_image_path' => 'string', 'Blogs__halfcard_image_path' => 'string', 'Blogs.halfcard_image_path' => 'string', 'halfcard_image_path' => 'string', 'Blogs__bio' => 'text', 'Blogs.bio' => 'text', 'bio' => 'text', 'Blogs__created' => 'datetime', 'Blogs.created' => 'datetime', 'Blogs__modified' => 'datetime', 'Blogs.modified' => 'datetime', 'Blogs__listing_text' => 'text', 'Blogs.listing_text' => 'text', 'Facts__id' => 'integer', 'Facts.id' => 'integer', 'Facts__enable' => 'boolean', 'Facts.enable' => 'boolean', 'Facts__feature' => 'boolean', 'Facts.feature' => 'boolean', 'Facts__date' => 'date', 'Facts.date' => 'date', 'Facts__fact_text' => 'text', 'Facts.fact_text' => 'text', 'fact_text' => 'text', 'Facts__url' => 'string', 'Facts.url' => 'string', 'Facts__publisher' => 'string', 'Facts.publisher' => 'string', 'Facts__created' => 'datetime', 'Facts.created' => 'datetime', 'Facts__modified' => 'datetime', 'Facts.modified' => 'datetime', 'Perspectives__id' => 'integer', 'Perspectives.id' => 'integer', 'Perspectives__enable' => 'boolean', 'Perspectives.enable' => 'boolean', 'Perspectives__feature' => 'boolean', 'Perspectives.feature' => 'boolean', 'Perspectives__title' => 'string', 'Perspectives.title' => 'string', 'Perspectives__slug' => 'string', 'Perspectives.slug' => 'string', 'Perspectives__name' => 'string', 'Perspectives.name' => 'string', 'name' => 'string', 'Perspectives__job_title' => 'string', 'Perspectives.job_title' => 'string', 'job_title' => 'string', 'Perspectives__company' => 'string', 'Perspectives.company' => 'string', 'company' => 'string', 'Perspectives__date' => 'date', 'Perspectives.date' => 'date', 'Perspectives__listing_text' => 'text', 'Perspectives.listing_text' => 'text', 'Perspectives__quote_text' => 'text', 'Perspectives.quote_text' => 'text', 'quote_text' => 'text', 'Perspectives__body_text' => 'text', 'Perspectives.body_text' => 'text', 'Perspectives__image_path' => 'string', 'Perspectives.image_path' => 'string', 'Perspectives__logo_image_path' => 'string', 'Perspectives.logo_image_path' => 'string', 'logo_image_path' => 'string', 'Perspectives__keyword' => 'text', 'Perspectives.keyword' => 'text', 'Perspectives__og_description' => 'text', 'Perspectives.og_description' => 'text', 'Perspectives__created' => 'datetime', 'Perspectives.created' => 'datetime', 'Perspectives__modified' => 'datetime', 'Perspectives.modified' => 'datetime', 'Perspectives__pov' => 'boolean', 'Perspectives.pov' => 'boolean', 'pov' => 'boolean', 'Perspectives__pov_image_path' => 'string', 'Perspectives.pov_image_path' => 'string', 'pov_image_path' => 'string', 'Perspectives__bio' => 'text', 'Perspectives.bio' => 'text', 'ContentTypes__id' => 'integer', 'ContentTypes.id' => 'integer', 'ContentTypes__name' => 'string', 'ContentTypes.name' => 'string', 'ContentTypes__created' => 'datetime', 'ContentTypes.created' => 'datetime', 'ContentTypes__type_order' => 'integer', 'ContentTypes.type_order' => 'integer', 'type_order' => 'integer' ], 'decorators' => (int) 1, 'executed' => true, 'hydrate' => true, 'buffered' => true, 'formatters' => (int) 0, 'mapReducers' => (int) 0, 'contain' => [ 'Articles' => [[maximum depth reached]], 'Programs' => [[maximum depth reached]], 'Downloads' => [[maximum depth reached]], 'Blogs' => [[maximum depth reached]], 'Facts' => [[maximum depth reached]], 'Perspectives' => [[maximum depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 7, 'active' => true, 'slug' => 'c-word-impact-survey-cmos-lack-live-data-to-better-react-and-recover', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'C-Word Impact Survey: CMOs Lack Live Data to Better React and Recover', 'author' => 'Tom Kaneshige', 'body_text' => '<p>Amid the COVID-19 chaos, CMOs are largely operating in the dark, forced to make critical decisions without essential data insights to support them. Only one third of 150 global marketers report having real-time visibility and insight into the impact of the pandemic on both demand and supply channels.</p> <p>While 84 percent of respondents expect the coronavirus to multiply business disruption globally, only 31 percent of those surveyed by the CMO Council are satisfied with the quality, timeliness and usefulness of decision support data.</p> <p>These are among some of the key findings from a global survey by the CMO Council, which has 16,000 members in 10,000 companies worldwide. </p> <p>“Companies with real-time visibility into supply and demand chains are better prepared to make informed decisions, as well as adjust, re-direct or moderate marketing activity,” notes Donovan Neale-May, executive director of the CMO Council. “Unfortunately, not enough do, and so many are struggling to re-calibrate operations and spend.”</p> <p><strong>[Related: The new CMO Council report, “Making Content Grow Into Customer Flow,” is available for free for a limited time. Download <a title="Making Content Grow Into Customer Flow" href="https://cmocouncil.org/thought-leadership/reports/making-content-grow-into-customer-flow" target="_blank" rel="noopener">here</a>.]</strong></p> <p>The survey found that nearly all marketers are making changes to their marketing activities. Half are bracing for marketing spending cuts. Yet, a majority (62 percent) lack enough real-time visibility and insight into the pandemic’s impact across both the demand and supply chains. </p> <p>It’s not all bad news. Less than 50 percent of marketers say they have been significantly impacted by the coronavirus outbreak, 36 percent moderately and just 17 percent say slightly.</p> <p>Two out of three marketers are safeguarding employees and support staff extremely well. And nine out of 10 are either moderately or extremely confident with their company’s contingency, containment and recovery plans.</p> <p>With customers, 56 percent said they’re moderately addressing customer consternation and concern. An additional 36 percent said they’re doing this extremely well.</p> <p>“It’s good to see so many marketers planning for recovery and seeking opportunities to sustain relationships, deliver added value, and find new ways to meet needs of a transformed customer environment and channel sector,” Neale-May says.</p> <p>Here’s an infographic that tells the story in three data points:</p> <p><img style="width: 100%; height: auto;" src="../../../img/Corona-infographic-2_v.png" /></p>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/5/5/8/558a2cd703fd16a04084f71537162a78.jpg', 'halfcard_image_path' => '/data/images/4/4/c/44cbbb9797e09e0bcdfc035cbbfb572a.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Amid the COVID-19 chaos, CMOs are largely operating in the dark, forced to make critical decisions without essential data insights to support them.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
C-Word Impact Survey: CMOs Lack Live Data to
Amid the COVID-19 chaos, CMOs are largely operating in the dark, forced to make critical decisions without essential data insights to support them. Read More
BLOG
Notice (8): Undefined variable: card [APP/Template/Blogs/landing.ctp, line 138]Code Context
<div class="img" style="background-image:url('<?=$blog->halfcard_image_path?>')"> </div><div class="blog-img"><img src="<?=$blog->halfcard_image_path?>" alt="<?=$card->altTag?>">
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'title' => 'Driving Growth with Machine Learning',
'author' => 'Tom Kaneshige',
'body_text' => '<p>Business leaders staring at aggressive revenue growth targets need to better know and handle their customers on a personal level. They can’t afford to set growth strategies based on gut feelings about customer segments and shifting buyer behaviors.</p>
<p>There’s too much at stake; a company’s survival hinges on its ability to grow revenue and market share, disrupt markets, and avoid being disrupted.</p>
<p>At the heart of every growth initiative lies the customer experience. Growth leaders must have real-time insights into what is really happening with the customer and what to do about it. They need to learn from successes and failures and act on data-driven decisions quickly.</p>
<p>They need game-changing technology — namely, machine learning.</p>
<p>Many business pundits espouse the virtues of machine learning, the powerful engine under the hood of a slick artificial-intelligence (AI) exterior, without really knowing what it can and cannot do. Machine learning isn’t a mystery plucked from science fiction movies. It won’t take away your job (at least not yet). And it won’t save a fundamentally flawed business.</p>
<p>But it can help you achieve your growth goals by giving you a better understanding of your customer.</p>
<p>So, what exactly is AI and machine learning? My favorite definition comes from Michael Wu, Ph.D, Chief AI Strategist at PROS, a pricing optimization and configure-price-quote software company. Wu writes: “#AI = a machine mimicry of human behavior with 2 characteristics: (1) the ability to #AUTOMATE human decision and subsequent actions, (2) the ability to #LEARN and improve its performance with usage.”</p>
<p>Wu put in caps the words “automate” and “learn,” which is the key to understanding machine learning’s most important characteristics. Essentially, machine learning makes the best decisions based on the latest data, customer behavior signals and, critically, what it has already learned. It’s an adaptable system that makes smarter and smarter decisions.</p>
<p>By doing this in an automated way, machine learning arrives at human-like decisions at wicked speed and colossal scale.</p>
<p>Given these characteristics, it’s easy to see machine learning shine in business scenarios. PROS customers, for instance, leverage AI to optimize pricing in a volatile market, such as airline tickets.</p>
<p>In a recent article, McKinsey & Company cited a CPG company using analytics to understand consumer segments, their unique buying patterns, and responses to specific promotional tactics. The findings were startling. A promotion showing poor returns under traditional metrics was actually effective in getting occasional users to engage more with the product. Another promotion showing good returns was cannibalizing the loyal user base, McKinsey says.</p>
<p>Machine learning unlocks customer insights by constantly testing its decisions against outcomes in order to make better decisions and arrive at more valuable insights — a process called the “machine learning loop.” This, in turn, leads to the very best decisions and insights at the time.</p>
<p>It’s easy to see how machine learning helps companies get to know their customers, stay ahead of changing buying behaviors and grow revenue. Unfortunately, lots of companies don’t have machine learning, or the right data to learn on, and thus struggle to know their customers.</p>
<p>Only 14 percent of business leaders know their customers “very well,” according to a Russell Reynolds Associates survey. Worse, three out of four said their businesses have already been disrupted due to customer behavioral changes. Customers have become more diverse, less loyal and more price sensitive. Almost half of respondents expect their customers will change significantly over the next three years.</p>
<p>Echoing this problem, the CMO Council surveyed 150 marketers in a new report and found that 36 percent don’t have the data to know their customers. Nearly 60 percent point to inconsistencies with the level of depth and granularity of customer insights.</p>
<p>Even if companies amass customer insights, the next challenge is acting on them. Only three percent of marketers said their organization was exceptionally effective in turning data and intelligence into actions, according to the CMO Council. The window of opportunity to interact with a customer in their moment of need is fleeting.</p>
<p>This is another area where machine learning comes into play.</p>
<p>Imagine being able to make a decision that leads to action at machine learning speed. A candy maker, for instance, can send text messages for a discount on a candy bar to customers at the moment they’re standing in line at the grocery checkout line and gazing into their phones. This kind of personalized marketing can only be done at the right time and at scale through automation.</p>
<p>Constantly learning about your customers, making data-driven decisions and acting on insights in an automated way is what machine learning is all about.</p>
<p>Perhaps McKinsey sums it up best.</p>
<p>“The increase in data availability (click-stream data, mobile-phone location data, longitudinal purchase history, for example), combined with advancements in analytics such as machine learning, can yield previously inconceivable revenue growth management insights,” McKinsey says. “Companies can now understand shopper-level activities at particular retail outlets, identify microsegments within their consumer base, and zero in on granular profit pools in specific locations and channels.”</p>',
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'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>',
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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 5, 'active' => true, 'slug' => 'driving-growth-with-machine-learning', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'Driving Growth with Machine Learning', 'author' => 'Tom Kaneshige', 'body_text' => '<p>Business leaders staring at aggressive revenue growth targets need to better know and handle their customers on a personal level. They can’t afford to set growth strategies based on gut feelings about customer segments and shifting buyer behaviors.</p> <p>There’s too much at stake; a company’s survival hinges on its ability to grow revenue and market share, disrupt markets, and avoid being disrupted.</p> <p>At the heart of every growth initiative lies the customer experience. Growth leaders must have real-time insights into what is really happening with the customer and what to do about it. They need to learn from successes and failures and act on data-driven decisions quickly.</p> <p>They need game-changing technology — namely, machine learning.</p> <p>Many business pundits espouse the virtues of machine learning, the powerful engine under the hood of a slick artificial-intelligence (AI) exterior, without really knowing what it can and cannot do. Machine learning isn’t a mystery plucked from science fiction movies. It won’t take away your job (at least not yet). And it won’t save a fundamentally flawed business.</p> <p>But it can help you achieve your growth goals by giving you a better understanding of your customer.</p> <p>So, what exactly is AI and machine learning? My favorite definition comes from Michael Wu, Ph.D, Chief AI Strategist at PROS, a pricing optimization and configure-price-quote software company. Wu writes: “#AI = a machine mimicry of human behavior with 2 characteristics: (1) the ability to #AUTOMATE human decision and subsequent actions, (2) the ability to #LEARN and improve its performance with usage.”</p> <p>Wu put in caps the words “automate” and “learn,” which is the key to understanding machine learning’s most important characteristics. Essentially, machine learning makes the best decisions based on the latest data, customer behavior signals and, critically, what it has already learned. It’s an adaptable system that makes smarter and smarter decisions.</p> <p>By doing this in an automated way, machine learning arrives at human-like decisions at wicked speed and colossal scale.</p> <p>Given these characteristics, it’s easy to see machine learning shine in business scenarios. PROS customers, for instance, leverage AI to optimize pricing in a volatile market, such as airline tickets.</p> <p>In a recent article, McKinsey & Company cited a CPG company using analytics to understand consumer segments, their unique buying patterns, and responses to specific promotional tactics. The findings were startling. A promotion showing poor returns under traditional metrics was actually effective in getting occasional users to engage more with the product. Another promotion showing good returns was cannibalizing the loyal user base, McKinsey says.</p> <p>Machine learning unlocks customer insights by constantly testing its decisions against outcomes in order to make better decisions and arrive at more valuable insights — a process called the “machine learning loop.” This, in turn, leads to the very best decisions and insights at the time.</p> <p>It’s easy to see how machine learning helps companies get to know their customers, stay ahead of changing buying behaviors and grow revenue. Unfortunately, lots of companies don’t have machine learning, or the right data to learn on, and thus struggle to know their customers.</p> <p>Only 14 percent of business leaders know their customers “very well,” according to a Russell Reynolds Associates survey. Worse, three out of four said their businesses have already been disrupted due to customer behavioral changes. Customers have become more diverse, less loyal and more price sensitive. Almost half of respondents expect their customers will change significantly over the next three years.</p> <p>Echoing this problem, the CMO Council surveyed 150 marketers in a new report and found that 36 percent don’t have the data to know their customers. Nearly 60 percent point to inconsistencies with the level of depth and granularity of customer insights.</p> <p>Even if companies amass customer insights, the next challenge is acting on them. Only three percent of marketers said their organization was exceptionally effective in turning data and intelligence into actions, according to the CMO Council. The window of opportunity to interact with a customer in their moment of need is fleeting.</p> <p>This is another area where machine learning comes into play.</p> <p>Imagine being able to make a decision that leads to action at machine learning speed. A candy maker, for instance, can send text messages for a discount on a candy bar to customers at the moment they’re standing in line at the grocery checkout line and gazing into their phones. This kind of personalized marketing can only be done at the right time and at scale through automation.</p> <p>Constantly learning about your customers, making data-driven decisions and acting on insights in an automated way is what machine learning is all about.</p> <p>Perhaps McKinsey sums it up best.</p> <p>“The increase in data availability (click-stream data, mobile-phone location data, longitudinal purchase history, for example), combined with advancements in analytics such as machine learning, can yield previously inconceivable revenue growth management insights,” McKinsey says. “Companies can now understand shopper-level activities at particular retail outlets, identify microsegments within their consumer base, and zero in on granular profit pools in specific locations and channels.”</p>', 'image_path' => '/data/images/c/0/2/c0214cf58ca19b696a49674240a25e95.jpg', 'banner_image_path' => '/data/images/9/9/3/993af1a11ab3bdb82cc92c797fd4e008.jpg', 'halfcard_image_path' => '/data/images/e/4/2/e4272a687adb280a5e92dfdb6be94848.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>Business leaders staring at aggressive revenue growth targets need to better know and handle their customers on a personal level. They can’t afford to set growth strategies based on gut feelings about customer segments and shifting buyer behaviors.</p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
Driving Growth with Machine Learning
Business leaders staring at aggressive revenue growth targets need to better know and handle their customers on a personal level. They can’t afford to set growth strategies based on gut... Read More
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'slug' => 'whats-getting-in-the-way-of-growth',
'date' => object(Cake\I18n\FrozenDate) {},
'title' => 'What's Getting In The Way Of Growth?',
'author' => 'Tom Kaneshige',
'body_text' => '<p>At many companies, revenue growth tops the list of goals. It’s grow or die in today’s competitive market. A company’s fate lies in the hands of the newly empowered customer — a fickle buyer. Yet companies, again and again, misuse technologies and customer data to turn customers off.</p>
<p>Truth is, sales and marketing executives in the vanguard of growth are ruining the customer experience and losing the war for revenue. The problem can be traced to what Forrester calls “marketing dissonance,” whereby tools and ideas may be individually compelling but aren’t orchestrated in an effective way.</p>
<p>Just about everyone has seen Scott Brinker’s supergraphic displaying more than 7,000 logos of martech vendors. This supergraphic supposedly holds the hidden map to sales and marketing’s Holy Grail. That is, companies can analyze swaths of customer data to deliver the right message to the right customer at the right time.</p>
<p>But this dream has faded into the droning of marketing dissonance. Without consulting the CIO, sales and marketing executives overbought on tech vendor promises only to learn too late that emerging technology rarely runs as advertised. Marketers unwittingly created a “Frankenstack” — a nightmarish technology architecture — that handcuffed their ability to innovate and adapt to customer whims.</p>
<p><strong>Related: Growth Guidance Center has published a </strong><a href="https://cmocouncil.org/how-to-achieve-transformational-growth-utm"><strong>new strategic brief</strong></a><strong> on </strong><strong>“</strong><strong>How to Achieve Transformational Growth.” This is available for complimentary download.</strong></p>
<p>Line-of-business executives also acted hastily, due in part to a corporate climate that rewarded quarterly results and drive-by campaigns. Mistakes were made, especially with personalization. According to a Forrester study, in 2017, 85 percent of marketers said that improving personalization capabilities was a priority, while only 27 percent of U.S. adults said they were willing to let retailers use their personal information to personalize experiences.</p>
<p>The result of this disconnect: People’s email inboxes and social media feeds were flooded with repetitive messages. Thanks to severe cuts to the creative department, boring, indiscernible ads followed people around the Internet. Through automation, companies foolishly scaled these bad practices to the masses.</p>
<p>Worst of all, it’s so creepy.</p>
<p>Empowered buyers rebelled, even voicing their displeasure over social networks. Forrester says, “Over time, customers’ receptivity to marketing has eroded, their interest has waned, and they’re actively taking steps to block out the noise with tools like ad blockers and intelligent agents.”</p>
<p>Now is the time for change, a new <a href="https://cmocouncil.org/thought-leadership/reports/how-to-achieve-transformational-growth?utm_source=linkedin&utm_content=textlink">route to revenue</a> by way of a creative past.</p>
<p>In the good ol’ days of David Ogilvy and Lou Dorfsman, before autocratic metrics and digital bean counters took over, brands didn’t creep out customers. On the contrary, great companies crafted creative ads, stories and messages that inspired people and helped forge relationships. In turn, customers opened their wallets and became devoted to brands.</p>
<p>Companies can restore their reputation by using empathy to guide their efforts, says Forrester. This doesn’t mean abandoning martech or personalization tools, rather it’s about taking a more balanced approach. Forrester’s ROI model for a marketing budget shows that a moderate shift toward creative spend over six years produces an 18 percent higher overall ROI.</p>
<p>With personalization, a retailer can give customers a choice. Do you want to receive a personalized shopping list? Only during the holidays? Or no personalization whatsoever? It’s about putting the customer first and connecting with them on a human level.</p>
<p>If companies start now, they’ll stand out in a sea of blandness. They’ll earn the respect and appreciation from people weary of being creeped out all the time. They’ll gain a head start in the long road to relationships and revenue.</p>
<p>And customers will swipe right.</p>',
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'halfcard_image_path' => '/data/images/f/4/7/f4745909dd77f0f6cb3cba061c0d3c73.jpg',
'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>',
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'matching' => [[maximum depth reached]], 'extraOptions' => [[maximum depth reached]], 'repository' => object(App\Model\Table\CardsTable) {} }, 'auth_user' => null, 'session' => object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } ] $blogs = object(Cake\ORM\Query) { '(help)' => 'This is a Query object, to get the results execute or iterate it.', 'sql' => 'SELECT Blogs.id AS `Blogs__id`, Blogs.active AS `Blogs__active`, Blogs.slug AS `Blogs__slug`, Blogs.date AS `Blogs__date`, Blogs.title AS `Blogs__title`, Blogs.author AS `Blogs__author`, Blogs.body_text AS `Blogs__body_text`, Blogs.image_path AS `Blogs__image_path`, Blogs.banner_image_path AS `Blogs__banner_image_path`, Blogs.halfcard_image_path AS `Blogs__halfcard_image_path`, Blogs.bio AS `Blogs__bio`, Blogs.created AS `Blogs__created`, Blogs.modified AS `Blogs__modified`, Blogs.listing_text AS `Blogs__listing_text` FROM blogs Blogs 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depth reached]], 'ContentTypes' => [[maximum depth reached]] ], 'matching' => [], 'extraOptions' => [], 'repository' => object(App\Model\Table\CardsTable) {} } $auth_user = null $session = object(Cake\Network\Session) { [protected] _engine => null [protected] _started => null [protected] _lifetime => '108000' [protected] _isCLI => false } $blog = object(Cake\ORM\Entity) { 'id' => (int) 4, 'active' => true, 'slug' => 'whats-getting-in-the-way-of-growth', 'date' => object(Cake\I18n\FrozenDate) {}, 'title' => 'What's Getting In The Way Of Growth?', 'author' => 'Tom Kaneshige', 'body_text' => '<p>At many companies, revenue growth tops the list of goals. It’s grow or die in today’s competitive market. A company’s fate lies in the hands of the newly empowered customer — a fickle buyer. Yet companies, again and again, misuse technologies and customer data to turn customers off.</p> <p>Truth is, sales and marketing executives in the vanguard of growth are ruining the customer experience and losing the war for revenue. The problem can be traced to what Forrester calls “marketing dissonance,” whereby tools and ideas may be individually compelling but aren’t orchestrated in an effective way.</p> <p>Just about everyone has seen Scott Brinker’s supergraphic displaying more than 7,000 logos of martech vendors. This supergraphic supposedly holds the hidden map to sales and marketing’s Holy Grail. That is, companies can analyze swaths of customer data to deliver the right message to the right customer at the right time.</p> <p>But this dream has faded into the droning of marketing dissonance. Without consulting the CIO, sales and marketing executives overbought on tech vendor promises only to learn too late that emerging technology rarely runs as advertised. Marketers unwittingly created a “Frankenstack” — a nightmarish technology architecture — that handcuffed their ability to innovate and adapt to customer whims.</p> <p><strong>Related: Growth Guidance Center has published a </strong><a href="https://cmocouncil.org/how-to-achieve-transformational-growth-utm"><strong>new strategic brief</strong></a><strong> on </strong><strong>“</strong><strong>How to Achieve Transformational Growth.” This is available for complimentary download.</strong></p> <p>Line-of-business executives also acted hastily, due in part to a corporate climate that rewarded quarterly results and drive-by campaigns. Mistakes were made, especially with personalization. According to a Forrester study, in 2017, 85 percent of marketers said that improving personalization capabilities was a priority, while only 27 percent of U.S. adults said they were willing to let retailers use their personal information to personalize experiences.</p> <p>The result of this disconnect: People’s email inboxes and social media feeds were flooded with repetitive messages. Thanks to severe cuts to the creative department, boring, indiscernible ads followed people around the Internet. Through automation, companies foolishly scaled these bad practices to the masses.</p> <p>Worst of all, it’s so creepy.</p> <p>Empowered buyers rebelled, even voicing their displeasure over social networks. Forrester says, “Over time, customers’ receptivity to marketing has eroded, their interest has waned, and they’re actively taking steps to block out the noise with tools like ad blockers and intelligent agents.”</p> <p>Now is the time for change, a new <a href="https://cmocouncil.org/thought-leadership/reports/how-to-achieve-transformational-growth?utm_source=linkedin&utm_content=textlink">route to revenue</a> by way of a creative past.</p> <p>In the good ol’ days of David Ogilvy and Lou Dorfsman, before autocratic metrics and digital bean counters took over, brands didn’t creep out customers. On the contrary, great companies crafted creative ads, stories and messages that inspired people and helped forge relationships. In turn, customers opened their wallets and became devoted to brands.</p> <p>Companies can restore their reputation by using empathy to guide their efforts, says Forrester. This doesn’t mean abandoning martech or personalization tools, rather it’s about taking a more balanced approach. Forrester’s ROI model for a marketing budget shows that a moderate shift toward creative spend over six years produces an 18 percent higher overall ROI.</p> <p>With personalization, a retailer can give customers a choice. Do you want to receive a personalized shopping list? Only during the holidays? Or no personalization whatsoever? It’s about putting the customer first and connecting with them on a human level.</p> <p>If companies start now, they’ll stand out in a sea of blandness. They’ll earn the respect and appreciation from people weary of being creeped out all the time. They’ll gain a head start in the long road to relationships and revenue.</p> <p>And customers will swipe right.</p>', 'image_path' => '/data/images/4/2/7/427f6c4f0b1ae486ca4dac3e3d0ffaab.jpg', 'banner_image_path' => '/data/images/2/0/1/201d0e389ac48fb16743f9d6c6058f75.jpg', 'halfcard_image_path' => '/data/images/f/4/7/f4745909dd77f0f6cb3cba061c0d3c73.jpg', 'bio' => '<p>Tom Kaneshige is the Chief Content Officer at the CMO Council and editor of Growth Monitor. He creates all forms of digital thought leadership content that helps growth and revenue officers, line of business leaders, and chief marketers succeed in their rapidly evolving roles. You can reach him at <a href="mailto:tkaneshige@cmocouncil.org">tkaneshige@cmocouncil.org</a> </p>', 'created' => object(Cake\I18n\FrozenTime) {}, 'modified' => object(Cake\I18n\FrozenTime) {}, 'listing_text' => '<p>At many companies, revenue growth tops the list of goals. It’s grow or die in today’s competitive market. A company’s fate lies in the hands of the newly empowered customer — a fickle buyer. </p>', '[new]' => false, '[accessible]' => [ '*' => true ], '[dirty]' => [], '[original]' => [], '[virtual]' => [], '[errors]' => [], '[invalid]' => [], '[repository]' => 'Blogs' }include - APP/Template/Blogs/landing.ctp, line 138 Cake\View\View::_evaluate() - CORE/src/View/View.php, line 1011 Cake\View\View::_render() - CORE/src/View/View.php, line 972 Cake\View\View::render() - CORE/src/View/View.php, line 596 Cake\Controller\Controller::render() - CORE/src/Controller/Controller.php, line 623 Cake\Http\ActionDispatcher::_invoke() - CORE/src/Http/ActionDispatcher.php, line 125 Cake\Http\ActionDispatcher::dispatch() - CORE/src/Http/ActionDispatcher.php, line 93 Cake\Http\BaseApplication::__invoke() - CORE/src/Http/BaseApplication.php, line 78 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\RoutingMiddleware::__invoke() - CORE/src/Routing/Middleware/RoutingMiddleware.php, line 59 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Routing\Middleware\AssetMiddleware::__invoke() - CORE/src/Routing/Middleware/AssetMiddleware.php, line 88 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 Cake\Error\Middleware\ErrorHandlerMiddleware::__invoke() - CORE/src/Error/Middleware/ErrorHandlerMiddleware.php, line 92 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65 DebugKit\Middleware\DebugKitMiddleware::__invoke() - ROOT/vendor/cakephp/debug_kit/src/Middleware/DebugKitMiddleware.php, line 52 Cake\Http\Runner::__invoke() - CORE/src/Http/Runner.php, line 65
What's Getting In The Way Of Growth?
At many companies, revenue growth tops the list of goals. It’s grow or die in today’s competitive market. A company’s fate lies in the hands of the newly empowered customer... Read More