GO Council’s curated insights on the evolution of the Growth Officer, and how value creation and growth can be leveraged within the organization.

CMO at the Crossroads

Marketing is entering a new era driven by Generative AI and data intelligence, demanding a transformative shift in the role of the CMO. CMOs must now be growth leaders, accountable for revenue, operational efficiency, and customer engagement in a connected, data-driven world. This brief, "CMO at the Crossroads", examines the CMO paradigm shift in the intelligence-powered marketing era. Find out more from the CMO Council.

The Evolving Role of the Chief Growth Officer

As companies strive to increase revenue and remain relevant with segmented customers, a new C-suite position has emerged: Chief Growth Officer (CGO), reports Vista Equity Partners. “Though the CGO title was initially created by media agencies, technology and software companies have rushed to embrace and define the position. Businesses today are challenged with becoming more agile, exploring market potential with limited resources and meeting the changing needs of stakeholders. The first generation of CGOs navigates these issues with one goal in mind: strategic growth."

Intentional Tension: A Lever of Value Creation and Growth

Interorganizational tension can come from any number of events – mergers and acquisitions, the introduction of artificial intelligence or other disruptive technologies, new leadership, and even performance reviews. What many leaders have yet to figure out is how to visualize and optimize such tensions within their organizations to better business outcomes, reports Newsbywire.com. The authors draw from their extensive careers in business leadership to offer practical advice, success stories, and cautionary tales on how “Intentional Tension” can be harnessed as a force for good within the enterprise.

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About the Author

Donovan Neale-May is the Founder and Executive Director of the CMO Council, the Growth Officer Council (www.growthguidancecenter.com), and the Business Performance Innovation (BPI) Network (www.bpinetwork.org), a global community of executive change agents driving business reinvention, IT transformation, and process improvement across the enterprise.

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If you'd like to contribute to the Growth Monitor, please contact our Editorial Director, Tom Kaneshige at tkaneshige@cmocouncil.org